Use These 7 Competitive Intelligence Tools To Spy On Your Competition and Gain an Advantage

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When conducting research for new projects, I use a variety of tools to help me…ahem….spy on the competition, gain a competitive advantage or just be plain nosy!

I thought I would share those tools with you guys and hope you will discover something new.

1. Solinet.org

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This tool allows you to enter an ID from any site, and it will return all other sites using that same ID in its source code. (As long as it’s in their database)

The tool offers the ability to search by the following;

  • Analytics ID
  • AdSense ID
  • Domain Name
  • Affiliate Program ID’s

It really is a fun tool if you want to do some digging on a competitor!

It doesn’t always return information, however, it does offer ‘Random ID’s’ that you can simply click and view all of the websites that particular ID is being used on. If you have 5 minutes give a random ID a click and you may even find a niche to target.

If you’re not sure how to get the Analytics or AdSense ID it really couldn’t be simpler.

Finding the Google Analytics ID

  1. Right Click the Webpage
  2. Select View Page Source
  3. Ctrl + F to open the find function
  4. Search for “UA-“
  5. You will see a string such as ‘UA-XXXXXXXX-X’
  6. Copy this and paste it into the search box on Solinet to reveal any info they have on that ID

Finding the Google AdSense ID

Same deal as above.

  1. Right Click the Webpage
  2. Select View Page Source
  3. Ctrl + F to open the find function
  4. Search for “pub-“
  5. You will see a string such as ‘pub-XXXXXXXXXXXXXXXX’
  6. Copy this and paste it into the search box on Solinet to reveal any info they have on that ID

2. KeywordSpy.com

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KeywordSpy offers keyword research technology that allows users to discover competitors and their keywords.

It gathers information on PPC ads, marketing spend, average ad position and number of advertisers for keywords, which helps if building a site you plan to monetize with AdSense.

If you have an e-commerce site or have a service to sell, keyword spy will enable you to view the ads your competition is using and their ad spend.

My favorite part of KeywordSpy is the ability to check the Organic SERP of the competition and see what other keywords they are ranking for.

This is great for finding additional keywords to target that you may have overlooked.

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3. iSpionage.com

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This tool is another PPC data mining tool which allows you to find which PPC ads are working for the competition.

You do have to pay to find related keywords; however, I like it purely for the PPC ad analysis alone which covers advertising on Google, Yahoo & Bing.

4. BuiltWith.com

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Take a look at the platform being used on your competitor’s website and what technology is being used. I mainly use this to see if a site is using WordPress and hiding the fact.

5. Marketing.grader.com

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Marketing Grader is a cool tool that will point out any key elements you may have missed in the creation of your website and provide you with an overall score out of 100.

The elements of your website are broken down into the following sections;

  • Blogging (RSS Feeds, Links, Social Icons, Email Subscription)
  • Social Media (Twitter Activity, Followers, Mentions and Tweets)
  • SEO (alt tags, title tags and page descriptions. Also authority pages linking to you)
  • Lead Generation (landing pages, automation, and analytics)
  • Mobile (shows a mobile view of your site for optimization)
  • Over All (All of the Above combined)

6. SocialMention

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You can use SocialMention to track what others are saying across blogs and social media platforms.

Here’s what they have to say;

Social Mention is a social media search platform that aggregates user generated content from across the web into a single stream of information

Social Mention monitors 80+ social media properties directly including: Twitter, Facebook, FriendFeed, YouTube, Digg, Google etc.

7. WhatWPThemeIsThat

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I love using this site to detect themes and plugins that are being used on sites I like the look of. I used to be able to tell quite easily when a site was running WordPress, however, the better people get with CSS and HTML I find it harder and harder.

It’s easy to check if you’re not sure;

  1. Right Click the Webpage
  2. Select View Page Source
  3. Ctrl + F to open the find function
  4. Search for “WP-Content”

This is usually enough for 95% of sites you will come across. However, some do go to great lengths to disguise the fact they are running WP….go figure?!

In this article, we cover 11+ competitive intelligence tools you can use to gain an advantage over the competition.