ActiveCampaign vs Drip
A Review & Comparison
[Updated 2019]

PRICING   //   FEATURES  //   INTEGRATION  //   ALTERNATIVE  //   REVIEW

ActiveCampaign

ActiveCampaign

Who is this software for?

Choose ActiveCampaign if you run a small to medium sized business, for example an online store, that relies on email automation. This software is extremely powerful when creating email campaigns that generate ROI.

Pros

  • 14-day free trial
  • Good selection of landing page templates
  • Suitable as a CRM

Cons

  • No A/B testing

Pricing

500 Contacts

1k Contacts

2.5k Contacts

10k Contacts

25k Contacts

100k Contacts

Full Feature Pricing

Refund Period

Free Trial/Demo

Minimum Contract

$9
$17
$39
$111
$179
$299
$129
No

 

Features

Lead Scoring

Lead Segmentation

Web Activity Tracking

SMS Marketing

Personalized Web Content

Predictive Analytics

Bi-Directional CRM Syncing

Event Management

Create Invoices

Create Quotes

A/B Split Testing

Form Builder

Landing Page Builder

Create Membership Websites

Bulk Social Media Posting

Sales Reporting

Sales Alerts

Mobile Application

Social CRM

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Integration

WordPress Integration

Outlook Integration

Gmail Integration

SalesForce Integration

SAP Integration

Oracle Integration

NetSuite Integration

SugarCRM Integration

MicroSoft Dynamics Integration

Zapier Integration

Total # of Integrations

 

 

 

 

 

 

 

 

 

 

1000+

ActiveCampaign Company Info

Website URL

HQ Location

Founded

Support Link

Alternatives

Drip

Drip

Who is this software for?

Choose Drip if social media integration and automation are your business’ main requirements. This software is suitable for any business such as salons, hotels, healthcare clinics, and single owner blogs.

Pros

  • 14-day free trial
  • WordPress plugin available
  • Powerful as a CRM

Cons

  • Only very basic templates available

Pricing

500 Contacts

1k Contacts

2.5k Contacts

10k Contacts

25k Contacts

100k Contacts

Full Feature Pricing

Refund Period

Free Trial/Demo

Minimum Contract

$41
$148
$253
$779
$99
30 Days

 

Features

Lead Scoring

Lead Segmentation

Web Activity Tracking

SMS Marketing

Personalized Web Content

Predictive Analytics

Bi-Directional CRM Syncing

Event Management

Create Invoices

Create Quotes

A/B Split Testing

Form Builder

Landing Page Builder

Create Membership Websites

Bulk Social Media Posting

Sales Reporting

Sales Alerts

Mobile Application

Social CRM

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Integration

WordPress Integration

Outlook Integration

Gmail Integration

SalesForce Integration

SAP Integration

Oracle Integration

NetSuite Integration

SugarCRM Integration

MicroSoft Dynamics Integration

Zapier Integration

Total # of Integrations

 

 

 

 

 

 

 

 

 

 

1000+

Drip Company Info

Website URL

HQ Location

Founded

Support Link

Alternatives

ConvertKit

ActiveCampaign vs Drip Summary

ActiveCampaign

ActiveCampaign is much more than an email marketing automation tool as it covers a variety of marketing aspects for a business, for example: customer relationship management, sales processes automation and website messaging, etc.

When it comes to email marketing, ActiveCampaign focuses on personalization and segmentation of target groups and in addition to this, it automates many of the mundane tasks within a typical email marketing campaign such as sending emails based on customer’s actions. With ActiveCampaign, triggers can be set up to send automated emails when a customer performs a certain action on a website.

Sales automation is where ActiveCampaign goes a step further and overshadows other marketing automation tools. It saves time on sales by simplifying contact management and automating the lead prioritization processes.

ActiveCampaign offers some of the most robust features for managing a sales funnel; it helps update the location of potential leads and prospects on sales funnels automatically. Additionally, contact records provide every piece of detail needed regarding a customer on an intuitive interface.

Drip

Social media integration is one of Drip’s strong suits. There is no doubt that social media is at the forefront of every company’s marketing strategy these days. Drip offers a Facebook integration option that sends relevant emails to customers according to their preferences and actions on your business’ Facebook advertisements.

In addition to this, Drip is a viable automation software tool and companies that do not necessarily link with social media can still use this software purely for its automation features.

Businesses seeking purely email automation solutions should refrain from purchasing this software. Not only will they find its features to be slightly complicated, but it will also be an expensive and unjustified option for them. There are technical aspects to Drip that newbies might find difficult to understand.

Key Differences

The most obvious difference between ActiveCampaign and Drip is the price. It’s evident that Drip has numerous advanced features, however, smaller companies will find it difficult to fit it in their budgets. ActiveCampaign, although simpler and more limited with its features, offers great value for money.

Lack of pre-designed templates for emails and a slightly slow interface are a couple of areas where ActiveCampaign require improvement. Additionally, Drip has the edge over ActiveCampaign in e-commerce automation.

ActiveCampaign Tool Ratings

  • Price: 3.5/5
  • Features: 4/5
  • Customer Support: 4/5
  • Integration: 3.5/5
  • Overall: 4.5/5

Drip Tool Ratings

  • Price: 2.5/5
  • Features: 5/5
  • Customer Support: 4/5
  • Integration: 4/5
  • Overall: 4/5

Conclusion

Despite their difference in features, prices, and functions, the ratings of these two software tools are equal. Choosing one over the other in this case is hard because both of them have their own unique set of features to offer. Choose one that most suits your business needs.

Choose Drip If you run a large-scale business (for example a chain of restaurants) and rely on primarily social media marketing.

Choose ActiveCampaign if you own an eCommerce store with a few thousand visitors a month and your primary focus is email marketing.

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