ActiveCampaign vs HubSpot
A Review & Comparison
[Updated 2019]




Who is this software for?

Choose ActiveCampaign if you run a small to medium sized business, for example an online store, that relies on email automation. This software is extremely powerful when creating email campaigns that generate ROI.
Choose Hubspot if your business requires a powerful ‘all-round’ marketing tool. Manufacturers and retail business owners will love this tool for the easy of use and marketing efficiency.


  • 14-day free trial
  • Good selection of landing page templates
  • Suitable as a CRM
  • Forever free’ limited version available
  • Powerful CRM tool
  • A/B testing & reporting


  • No A/B testing
  • One of the higher priced tools on the market


500 Contacts


1k Contacts


2.5k Contacts


10k Contacts


25k Contacts


100k Contacts


Full Feature Pricing


Refund Period


Free Trial/Demo



Minimum Contract


Lead Scoring



Lead Segmentation



Web Activity Tracking



SMS Marketing



Personalized Web Content



Predictive Analytics



Bi-Directional CRM Syncing



Event Management



Create Invoices



Create Quotes



A/B Split Testing



Form Builder



Landing Page Builder



Create Membership Websites



Bulk Social Media Posting



Sales Reporting



Sales Alerts



Mobile Application



Social CRM




WordPress Integration



Outlook Integration



Gmail Integration



SalesForce Integration



SAP Integration



Oracle Integration



NetSuite Integration



SugarCRM Integration



MicroSoft Dynamics Integration



Zapier Integration



Total # of Integrations


Company Info

HQ Location





ActiveCampaign vs HubSpot Summary


ActiveCampaign is an extremely effective email marketing and automation platform, which allows marketers to improve the profitability of their business by automating sales and marketing processes.

Their platform ranks high in the automation software landscape because of its excellent features, ease of use and ActiveCampaign’s ability to nurture business contacts, which makes it unique amongst many.

By choosing ActiveCampaign will benefit from an array of integration options, but most of all the powerful email automation system.

The only main drawback is that there is a lack of social media automation features and you cannot send one-on-one emails (like a CRM), as that area requires further integration.

Besides these two minor issues, you will find ActiveCampaign a valuable addition to your marketing arsenal.


The HubSpot software is three steps ahead of other similar platforms, which makes analyzing and managing marketing campaigns super easy for marketers.

You can perform all of your marketing activities in one place, such as building Ad campaigns, email automation, marketing channels and social campaigns.

The analytics suite that HubSpot offers is second to none. From here you can report, process, and streamline your campaign with great ease.

You can also use HubSpot for lead conversion thanks to its first-rate lead generation features, designed to reduce the pressure on your sales teams, enabling them to automate certain parts of the process.

HubSpot also allows you to perform split testing or A/B testing for your campaigns, which help you gauge and predict your campaigns’ performance in advance. Meaning you don’t have to take a gamble on any campaign, as you can make accurate data-based decisions.



  • Price: 5/5
  • Features: 4.5/5
  • Integration: 4/5
  • Customer Support: 4.5/5
  • Overall: 4.5/5


  • Price: 4/5
  • Features: 4.5/5
  • Integration: 3.5/5
  • Customer Support: 5/5
  • Overall: 4.5/5


Both ActiveCampaign and HubSpot are highly functional tools that offer something unique. In a nutshell, you can use both of these tools for running your marketing campaigns efficiently.

HubSpot has a slight edge over ActiveCampaign when it comes to automation and analytics features. Moreover, HubSpot’s customer support is also superior, as their representatives are available round the clock to cater to their users.

ActivaCampaign takes the first prize when it comes to learning how to use the system, which is seamless and very convenient for beginners. The platform itself focuses on teaching users about making the most of the features on offer, which is a rare aspect of marketing and automation software these days.

As far as CRM personalization and smart send times go, HubSpot reigns supreme. This is not to say that ActiveCampaign will not prove the right choice for you. With a few minor adjustments and integrations, ActiveCampaign can undoubtedly match HubSpot in terms of performance and convenience.

Which One Should You Choose?

Choose ActiveCampaign if your business needs software that helps with large-scale email automation with current clients and prospects.

Choose HubSpot if you need to track and analyze your campaigns while also focusing on impeccable lead generation.

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