ActiveCampaign vs HubSpot
A Review & Comparison
[Updated 2020]

PRICING   //   FEATURES  //   INTEGRATION  //   ALTERNATIVE  //   REVIEW

ActiveCampaign

ActiveCampaign

Who is this software for?

Choose ActiveCampaign if you run a small to medium sized business, for example an online store, that relies on email automation. This software is extremely powerful when creating email campaigns that generate ROI.

Pros

  • 14-day free trial
  • Good selection of landing page templates
  • Suitable as a CRM

Cons

  • No A/B testing

Pricing

500 Contacts

1k Contacts

2.5k Contacts

10k Contacts

25k Contacts

100k Contacts

Full Feature Pricing

Refund Period

Free Trial/Demo

Minimum Contract

$9
$17
$39
$111
$179
$299
$129
No

 

Features

Lead Scoring

Lead Segmentation

Web Activity Tracking

SMS Marketing

Personalized Web Content

Predictive Analytics

Bi-Directional CRM Syncing

Event Management

Create Invoices

Create Quotes

A/B Split Testing

Form Builder

Landing Page Builder

Create Membership Websites

Bulk Social Media Posting

Sales Reporting

Sales Alerts

Mobile Application

Social CRM

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Integration

WordPress Integration

Outlook Integration

Gmail Integration

SalesForce Integration

SAP Integration

Oracle Integration

NetSuite Integration

SugarCRM Integration

MicroSoft Dynamics Integration

Zapier Integration

Total # of Integrations

 

 

 

 

 

 

 

 

 

 

1000+

ActiveCampaign Company Info

Website URL

HQ Location

Founded

Support Link

Alternatives

HubSpot

hubspot

Who is this software for?

Choose Hubspot if your business requires a powerful ‘all-round’ marketing tool. Manufacturers and retail business owners will love this tool for the easy of use and marketing efficiency.

Pros

  • Forever free’ limited version available
  • Powerful CRM tool
  • A/B testing & reporting

Cons

  • One of the higher priced tools on the market

Pricing

500 Contacts

1k Contacts

2.5k Contacts

10k Contacts

25k Contacts

100k Contacts

Full Feature Pricing

Refund Period

Free Trial/Demo

Minimum Contract

$35
$50
$75
$230
$370
$870
$2240

 

Features

Lead Scoring

Lead Segmentation

Web Activity Tracking

SMS Marketing

Personalized Web Content

Predictive Analytics

Bi-Directional CRM Syncing

Event Management

Create Invoices

Create Quotes

A/B Split Testing

Form Builder

Landing Page Builder

Create Membership Websites

Bulk Social Media Posting

Sales Reporting

Sales Alerts

Mobile Application

Social CRM

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Integration

WordPress Integration

Outlook Integration

Gmail Integration

SalesForce Integration

SAP Integration

Oracle Integration

NetSuite Integration

SugarCRM Integration

MicroSoft Dynamics Integration

Zapier Integration

Total # of Integrations

 

 

 

 

 

 

 

 

 

 

1000+

HubSpot Company Info

Website URL

HQ Location

Founded

Support Link

Alternatives

Best Alternative

getresponse-logo

Who is this software for?

Choose GetResponse if your business generates revenue through lead generations and conversions. From Medical professionals to Bloggers to Restaurants, you will find GetResponse to be an ideal solution.

Pros

  • 30-day free trial
  • A complete CRM system
  • Powerful A/B testing & reporting

Cons

  • Automation on higher priced plans only

Pricing

500 Contacts

1k Contacts

2.5k Contacts

10k Contacts

25k Contacts

100k Contacts

Full Feature Pricing

Refund Period

Free Trial/Demo

Minimum Contract

$15
$15
$25
$65
$250
$450
$1199
30 Days

Features

Lead Scoring

Lead Segmentation

Web Activity Tracking

SMS Marketing

Personalized Web Content

Predictive Analytics

Bi-Directional CRM Syncing

Event Management

Create Invoices

Create Quotes

A/B Split Testing

Form Builder

Landing Page Builder

Create Membership Websites

Bulk Social Media Posting

Sales Reporting

Sales Alerts

Mobile Application

Social CRM

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Integration

WordPress Integration

Outlook Integration

Gmail Integration

SalesForce Integration

SAP Integration

Oracle Integration

NetSuite Integration

SugarCRM Integration

MicroSoft Dynamics Integration

Zapier Integration

Total # of Integrations

 

 

 

 

 

 

 

 

 

 

135

GetResponse Company Info

Website URL

HQ Location

Founded

Support Link

ActiveCampaign vs HubSpot Summary

ActiveCampaign

ActiveCampaign is an extremely effective email marketing and automation platform, which allows marketers to improve the profitability of their business by automating sales and marketing processes.

Their platform ranks high in the automation software landscape because of its excellent features, ease of use and ActiveCampaign’s ability to nurture business contacts, which makes it unique amongst many.

By choosing ActiveCampaign will benefit from an array of integration options, but most of all the powerful email automation system.

The only main drawback is that there is a lack of social media automation features and you cannot send one-on-one emails (like a CRM), as that area requires further integration.

Besides these two minor issues, you will find ActiveCampaign a valuable addition to your marketing arsenal.

HubSpot

The HubSpot software is three steps ahead of other similar platforms, which makes analyzing and managing marketing campaigns super easy for marketers.

You can perform all of your marketing activities in one place, such as building Ad campaigns, email automation, marketing channels and social campaigns.

The analytics suite that HubSpot offers is second to none. From here you can report, process, and streamline your campaign with great ease.

You can also use HubSpot for lead conversion thanks to its first-rate lead generation features, designed to reduce the pressure on your sales teams, enabling them to automate certain parts of the process.

HubSpot also allows you to perform split testing or A/B testing for your campaigns, which help you gauge and predict your campaigns’ performance in advance. Meaning you don’t have to take a gamble on any campaign, as you can make accurate data-based decisions.

Ratings

ActiveCampaign

  • Price: 5/5
  • Features: 4.5/5
  • Integration: 4/5
  • Customer Support: 4.5/5
  • Overall: 4.5/5

HubSpot

  • Price: 4/5
  • Features: 4.5/5
  • Integration: 3.5/5
  • Customer Support: 5/5
  • Overall: 4.5/5

Conclusion

Both ActiveCampaign and HubSpot are highly functional tools that offer something unique. In a nutshell, you can use both of these tools for running your marketing campaigns efficiently.

HubSpot has a slight edge over ActiveCampaign when it comes to automation and analytics features. Moreover, HubSpot’s customer support is also superior, as their representatives are available round the clock to cater to their users.

ActivaCampaign takes the first prize when it comes to learning how to use the system, which is seamless and very convenient for beginners. The platform itself focuses on teaching users about making the most of the features on offer, which is a rare aspect of marketing and automation software these days.

As far as CRM personalization and smart send times go, HubSpot reigns supreme. This is not to say that ActiveCampaign will not prove the right choice for you. With a few minor adjustments and integrations, ActiveCampaign can undoubtedly match HubSpot in terms of performance and convenience.

Which One Should You Choose?

Choose ActiveCampaign if your business needs software that helps with large-scale email automation with current clients and prospects.

Choose HubSpot if you need to track and analyze your campaigns while also focusing on impeccable lead generation.

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