ActiveCampaign vs Infusionsoft
A Review & Comparison
[Updated 2019]

PRICING   //   FEATURES  //   INTEGRATION  //   ALTERNATIVE  //   REVIEW

ActiveCampaign

InfusionSoft

Who is this software for?

Choose ActiveCampaign if you run a small to medium sized business, for example an online store, that relies on email automation. This software is extremely powerful when creating email campaigns that generate ROI.
Choose Infusionsoft if you own a business that requires seemless automation. Infusionsoft is an ideal option for online personalities, podcasters, and key influencers, etc.

Pros

  • 14-day free trial
  • Good selection of landing page templates
  • Suitable as a CRM
  • Free trial available
  • WordPress plugin for easy management
  • Powerful CRM tool

Cons

  • No A/B testing
  • Can be difficult to learn it’s features

Pricing

500 Contacts

$9
$23

1k Contacts

$17
$30

2.5k Contacts

$39
$130

10k Contacts

$111
$200

25k Contacts

$179
$250

100k Contacts

$299
$400

Full Feature Pricing

$129
$499

Refund Period

No
No

Free Trial/Demo

 

 

Minimum Contract

Features

Lead Scoring

 

 

Lead Segmentation

 

 

Web Activity Tracking

 

 

SMS Marketing

 

 

Personalized Web Content

 

 

Predictive Analytics

 

 

Bi-Directional CRM Syncing

 

 

Event Management

 

 

Create Invoices

 

 

Create Quotes

 

 

A/B Split Testing

 

 

Form Builder

 

 

Landing Page Builder

 

 

Create Membership Websites

 

 

Bulk Social Media Posting

 

 

Sales Reporting

 

 

Sales Alerts

 

 

Mobile Application

 

 

Social CRM

 

 

Integration

WordPress Integration

 

 

Outlook Integration

 

 

Gmail Integration

 

 

SalesForce Integration

 

 

SAP Integration

 

 

Oracle Integration

 

 

NetSuite Integration

 

 

SugarCRM Integration

 

 

MicroSoft Dynamics Integration

 

 

Zapier Integration

 

 

Total # of Integrations

1000+
1000+

Company Info

HQ Location

US
US

Founded

2003
2001

Alternatives

ActiveCampaign vs Infusionsoft Summary

ActiveCampaign

ActiveCampaign is a popular all-in-one marketing software aimed at mid and small-sized online businesses. It is user-friendly and offers users ease in operating its features and functions.

By combining sales CRM, marketing automation and email marketing software in a simple and effective visual platform, ActiveCampaign helps engage and retain customers. It helps to grow businesses in a time-efficient manner.

ActiveCampaign makes it possible for users to connect with their customers by creating captivating email campaigns. It has an incredible visual campaign builder that sends target emails to prospective customers and current clientele.

It helps keep track of all of the business leads and also helps convert these leads into paying customers through its integrated CRM.

ActiveCampaign can integrate more than seven hundred applications and analytics, CMS, accounting, lead generation and sales support are all present in ActiveCampaign, features which are crucial in growing a business.

InfusionSoft

Similar to ActiveCampaign, Infusionsoft is also an all-in-one marketing automation and sales software. It is suitable for small businesses and is a combination of e-commerce, email marketing, and CRM.

More than twenty-three thousand businesses rely on Infusionsoft for growth and profitability worldwide and it is a perfect tool for growing sales, saving time, and getting organized. Infusionsoft can be a great assistance for both online and street businesses, its software maps out every step of a marketing strategy and sales.

It also has several options to automate certain parts of your business, e.g. follow-ups.

Scaling customer relationships, generating leads and automating marketing processes are the strengths of Infusionsoft. With Infusionsoft, you can centralize all of your daily activities and customer interactions. Bringing all of these aspects to one place lets you convert your prospects and improve your business’ productivity incredibly.

Key Differences

Despite sharing several similarities, there are key differences that separate ActiveCampaign and Infusionsoft. Customizable CRM is the main difference and whilst Infusionsoft CRM has plenty of customization options,  ActiveCampaign’s CRM is not customizable.

Infusionsoft also has customer coaching options available which are initiatives from the company to teach customers the functions and features of the software and this support sets it apart from ActiveCampaign. ActiveCampaign however, does not charge its customers for value add-ons and is, therefore, easier on the pocket compared to Infusionsofts’ value add-ons

ActiveCampaign Tool Ratings

  • Price: 3.5/5
  • Features: 4/5
  • Customer Support: 4/5
  • Integration: 3.5/5
  • Overall: 4/5

InfusionSoft Tool Ratings

  • Price: 3/5
  • Features: 4.5/5
  • Customer Support: 4/5
  • Integration: 4/5
  • Overall: 4/5

Conclusion

Both ActiveCampaign and Infusionsoft rank highly among their customers. They both have their pros and cons. Business needs, budget, and business type will be the main determiners that will help decide between the two.

Choose ActiveCampaign if you have an online retail business. ActiveCampaign can help send more promotional and timely emails through its triggered emailing feature.

Choose Infusionsoft if you have a new small business such as a salon or spa. It will allow you to organize your contacts and communications in one place while initiating automated texts and reminders.