ActiveCampaign vs Ontraport
A Review & Comparison
[Updated 2019]




Who is this software for?

Choose ActiveCampaign if you run a small to medium sized business, for example an online store, that relies on email automation. This software is extremely powerful when creating email campaigns that generate ROI.
You should choose Ontraport if you need a powerful CRM and marketing automation tool but don’t have a big budget and you want to focus on high-quality leads.


  • 14-day free trial
  • Good selection of landing page templates
  • Suitable as a CRM
  • 14-day free trial
  • Excellent CRM system
  • A/B testing & reporting


  • No A/B testing
  • More expensive than other tools


500 Contacts


1k Contacts


2.5k Contacts


10k Contacts


25k Contacts


100k Contacts


Full Feature Pricing


Refund Period

90 Days

Free Trial/Demo



Minimum Contract


Lead Scoring



Lead Segmentation



Web Activity Tracking



SMS Marketing



Personalized Web Content



Predictive Analytics


Bi-Directional CRM Syncing



Event Management


Create Invoices



Create Quotes



A/B Split Testing



Form Builder



Landing Page Builder



Create Membership Websites



Bulk Social Media Posting



Sales Reporting



Sales Alerts



Mobile Application



Social CRM




WordPress Integration



Outlook Integration



Gmail Integration



SalesForce Integration



SAP Integration



Oracle Integration



NetSuite Integration



SugarCRM Integration



MicroSoft Dynamics Integration



Zapier Integration



Total # of Integrations


Company Info

HQ Location





ActiveCampaign vs Ontraport Summary


If you have a business, blog or store that is looking to generate sales by sharing content, nurturing prospects and leads and automating it all…you will love ActiveCampaign.

This marketing automation tool is the gold standard when it comes to email marketing as it makes managing contact lists super easy and staying in touch with your customers will never be a problem with ActiveCampaign thanks to its high deliverability rates.

When purchasing software we all fear that their customers will never read their emails, either they land in your prospect’s junk or spam folders or they simply get blocked by the server, which is why using the right marketing tool is of the utmost importance.

This software helps businesses save time and money, moreover, it helps boost revenue and improve ROI, which is, of course, the aim most businesses.

Power and simplicity are the two words that best describe this software. Its efficiency, along with its user-friendliness, makes it a must-have tool for every small to medium-sized online business.


Ontraport is all about focusing on what matters to your business by allowing you to direct more focused campaigns at segmented leads. Quality over quantity is the main idea here, by allowing you to create campaigns that help you monitor performance and regulate messages.

The user interface of this software is user-friendly just like ActiveCampaign, but with one big difference, which is in the way it handles multiple users. Ontraport gives multiple users the option to make changes to the interface according to their preferences, making it a huge hit amongst businesses with large teams or multiple users.

Ontraport is a little hit and miss as a CRM (Customer Relationship Management) tool. Some companies are fine with using it purely as a CRM, others, however, claim that it requires some improvements to be a complete solution.

The open API of this software is pleasantly easy to use and you shouldn’t need to acquire a programmer’s help to connect it with other marketing and productivity tools.

Key Differences

While both ActiveCampaign and Ontraport bring unique marketing and automating features to the table, they do have some glaring differences. Enterprise business users find Ontraport to be a more viable option for them because of its advanced features.

The intuitiveness of its features makes it an excellent alternative to other software tools that are suited to big businesses.

Smaller businesses will find ActiveCampaign to be ideal for their use. Its simplistic and powerful functions are unmatched in the automation software industry.

ActiveCampaign Tool Ratings

    • Price: 3.5/5
    • Features: 4/5
    • Customer Support: 4/5
    • Integration: 3.5/5
    • Overall: 4.5/5

Ontraport Tool Ratings

    • Price:3 /5
    • Features: 4/5
    • Customer Support: 3.5/5
    • Integration: 4/5
    • Overall: 4/5


Despite their pros and cons, both ActiveCampaign and Ontraport are worthy marketing automation tools. However, when you compare them side by side, you will find that ActiveCampaign has a slight edge over Ontraport because of its advanced CRM features.

Choose Ontraport if you don’t have a big budget and you want to focus on high-quality leads.

Choose ActiveCampaign if you are looking for an all-in-one marketing solution with an adequate focus on sales and CRM.

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