Aweber is a household name in the world of email marketing and has been ruling the email marketing world for a significant period.
It is a solid option for businesses that are looking to automate their email marketing as pushes out regular updates that add numerous beneficial features for the convenience of its users.
Aweber has been able to hold its ground in the email marketing world despite facing stiff competition from many other similar tools.
A Brief History of Aweber
Aweber started very early compared to other email marketing software. Since its launch in 1998, Aweber has become a highly recognized email providing service that has more than 115,000 customers.
Top-notch customer support and incredible deliverability rates are a couple of things that make Aweber one of the best automation tools out there.
One common problem companies face when they send important emails to their customers is that those emails often get lost in junk folders. Customers don’t find these emails and eventually lose interest.
Aweber eliminates these problems as it makes sure that every email you send not only goes directly into your customers’ inbox, but they get to read them as well.
Although Aweber is a great service for delivering your messages accurately and successfully, there are several other ways in which can prove its usefulness to your business.
Firstly, it gives you full control when it comes to email marketing and all of the important steps that are associated with it. It also gives you handy options for designing opt-in forms and customizing broadcast messages.
If you are looking for an autoresponder that is easy to use, Aweber would be the best option for you. It also offers analytics and reporting tools that are useful for marketers who seek to understand the activities of their current and potential subscribers.
Pricing and Plans
You will not find another pricing structure that is as straight forward as Awebers’. The structure of Aweber’s pricing depends on your businesses’ total number of subscribers.
The starting price of Aweber is $19 USD per month. You will get 500 subscribers in this $19 package. The packages can go as far as $69 USD per month where you will have 10,000 subscribers.
It is relatively cheap software, especially if you compare it with other email automation software. One thing that I liked about Aweber is the fact that it has automatic billing, and although they don't offer a free trial, they do provide a 30-day refund policy, which more than makes up for it.
- 0 to 500 Subscribers – $19 per Month
- 501 to 2000 Subscribers – $29 per Month
- 2,501 to 5,000 Subscribers – $49 per Month
- 5,001 to 10,000 Subscribers – $69 per Month
- 10,001 to 25,000 Subscribers – $149 per Month
You will need to get a quote from the company in case you have more than 25,000 subscribers.
Features & Benefits
It is no secret that you can use content upgrades to update your list of emails easily. Just like a checklist or cheatsheet, a content upgrade is a feature that is highly relevant to this day.
Although most people might consider the list-based system that Aweber has to be updated, it does allow you to come up with multiple forms. The ability to create multiple forms lets you have multiple content upgrades.
Other well-known software only give you the option of making a single form per list, which means that you will need to make content upgrades for every form that is present on your site.
Excellent Customer Support
What makes Aweber an admirable entity in the world of automation software is its dedication to helping its users. The friendly customer support team at Aweber is available five days per week and 12 hours every day, ready to answer any queries that you might have.
You can get in touch with their customer support agents through the telephone and receive their assistance in solving many complex problems that you might be facing with the software.
Aweber also gives you the option of chatting with their customer support officers live. The live chat option is effective, fast, and responsive.
Easy Campaign Builder
Creating automation was never simpler than it is with Aw’bers' campaign builder. You can easily create follow-up sequences that are automated with this campaign builder by simply using the drag and drop option that is available on Aweber's’ interface.
The automation comes in handy for the users who are looking to remove tags. The software automatically adds tags to subscribers who open links present on your email or even to the ones who open the emails.
By tagging your subscribers, you will have ease in coming up with a followup sequence with them. You’ll know what they dow, their likes and dislikes and will be able to personalize your message to attract the attention of your prospects.
I’ll admit that the UI that Aweber offers is not as competitive ar flexible as the ones its competitors have, but it is remarkably better than the one present in its older legacy interface.
Aweber has a reporting tool that helps you to track the performance of your campaign. You can see the number of unsubscribes, click rates, and replies as well.
Although the software does not have integration of Google Analytics, it does offer you help in the form of a comprehensive guide that teaches you how to use Google Analytics on a DIY basis.
The set of reports that weber has to offer are extremely extensive. I would go as far as to say that it is a lot better than a lot of other high profile tools.
Followup stats, subscriber location, ad tracking, subscriber growth, new subscribers, list clicks, list opens, etc are a few reports that Aweber would provide you with.
As I mentioned earlier, Aweber has great customer support. I would even say that it is among the best customer support in the whole playing field of email automation software.
Chat and phone calls are the two main options that Aweber provides you to get in touch with their customer support officers. The support team at Aweber always responds on time.
People have praised this software company for solving complex problems within minutes of complaints, which goes on to show how good Aweber’s customer support is.
Here are some common questions that people ask us about Aweber.
Does Aweber Offer a Free Trial?
Yes, Aweber does offer you a free trial for 30 days. You can test the features and options of this software to see whether it will be the right fit for your business or not.
Does Aweber Have a WordPress Plugin?
Yes, Aweber does offer a WordPress plugin. You can get hold of his plugin on their website. You can increase subscriber engagement by ten folds with the use of WordPress plugins by posting articles and other similar content.
WordPress is a big component that makes a large part of the internet, and having a plugin with your automation software will do your business a world of good.
Does Aweber Offer Landing Pages & Templates?
You will be glad to find out that Aweber offers hundreds of templates to its users. When you compare Aweber to its competitors, you will discover that Aweber offers far more templates than any of them.
Aweber also offers its users landing pages that are extremely helpful for businesses in making good first impressions on their customers. These landing pages are perfect for influencing people to stick with your business.
Does Aweber Provide A/B Testing?
Yes, Aweber does give you the option of split testing. The split testing option of this software is as good as any other software. Aweber's’ split testing allows you to send three different variants.
This is higher in comparison to the number of variants other companies’ split A/B testing options allow you, which is usually one or two.
Is Aweber Suitable As A CRM?
Although Aweber does not have its CRM, it does give you the option of CRM integration. Absence of CRM is something that could potentially hold people back from giving this software a chance. However, the integrations are effective and do the job well.
I found Aweber to be a decent choice for my business needs. Sure, there is other software out there that have some better features. But Aweber’s strong points like strong customer support and simple setups make it a good choice.
Who Is Aweber Suitable For?
Aweber would be best suited for people who want efficient automated email marketing. It’s a decent option for its price and has numerous other features and benefits.
Pros – What I Liked
High-quality customer support and the efficient campaign builder from Aweber are a couple of things that I liked most about it.
Cons – What I Didn’t Like
Some of the templates that Aweber offers are a bit outdated, which can be inconvenient for some people. Other than that, Aweber also charges you for duplicate unsubscribers and subscribers, which can be costly at times.