Aweber vs MailChimp
A Review & Comparison
[Updated 2019]




Who is this software for?

Choose Aweber if you own a small business or run a blog, podcast or nonprofit organisation. Aweber automates your daily emails and collects prospect information through its useful autoresponders.
Choose MailChimp if you don’t have much experience with marketing automation. It has user-friendly features and affordable rates. New businesses, bloggers, and graphic designers will find MailChimp more than adequate for their needs.


  • Pocket friendly pricing
  • 30-day free trial
  • A/B testing & CRM integration
  • Generous free trial available
  • Plenty of templates to choose from
  • A robust CRM & marketing tool


  • No money-back guarantee
  • A/B testing not as powerful as some other tools


500 Contacts


1k Contacts


2.5k Contacts


10k Contacts


25k Contacts


100k Contacts


Full Feature Pricing


Refund Period

30 Days

Free Trial/Demo



Minimum Contract


Lead Scoring



Lead Segmentation



Web Activity Tracking



SMS Marketing



Personalized Web Content


Predictive Analytics



Bi-Directional CRM Syncing


Event Management



Create Invoices



Create Quotes



A/B Split Testing



Form Builder



Landing Page Builder



Create Membership Websites



Bulk Social Media Posting



Sales Reporting


Sales Alerts


Mobile Application



Social CRM




WordPress Integration



Outlook Integration



Gmail Integration



SalesForce Integration



SAP Integration



Oracle Integration



NetSuite Integration



SugarCRM Integration



MicroSoft Dynamics Integration



Zapier Integration



Total # of Integrations


Company Info

HQ Location





Aweber vs MailChimp Summary


If you’re a small business owner, operate a blog or any kind of content creation, then choosing Aweber makes the most sense. This software has one of the highest subscription rates in the world (1 million).

Email marketing automation and user-friendliness are two things that make this highly in-demand software so great. Businesses that want to maximize their conversions should choose Aweber because it has all the tools necessary to make that happen.

Some of the best features outside of the powerful email automation functionality include integration and adaptability, and their signup forms. It has excellent tools that provide more than enough for running email campaigns of a small to medium-sized business.

In addition, you can improve conversions of prospects into customers by sending regular newsletters that explain what your business is up to and what products or services you have to offer.

This software’s first-rate integration allows you to connect with a plethora of useful tools and apps seamlessly. It will speed up your work and improve your email deliverability, which equates to better ROI and ultimately increased revenue.

Moreover, the software is compatible with several devices, and its platform is equally responsive on any gadget. Aweber also has excellent signup forms that are highly adjustable templates and help collect lead information.

Furthermore, Aweber’s customer support is top-notch, with 24/7 support just a click away at any time of the day for resolving any technical issues. This really is the gold standard email marketing solution.


If you are looking for an all in one platform for your business’ marketing automation, then MailChimp is a worthy solution.

Similar to Aweber, this software’s AI-powered tools are also extremely user-friendly. The email automation feature allows you yo send centralized marketing emails to keep long-time clients interested whilst attracting new clients as well.

You can also make extremely targeted campaigns for special segments of your audience, a feature that often comes in handy for businesses that sell niche products or services.

MailChimp has a strong analytics and reporting tool, providing thorough detail to help you to create successful campaigns and conversion strategies.

MailChimp’s landing pages are excellent for creating stunning websites that also have great functionality. The pre-designed templates make putting together a page extremely quick and easy, whilst allowing enough control to create something unique to your business and tastes.

This marketing automation tool is highly recommended for businesses looking for first-class integration features, such as MailChimp’s WordPress integration, which is particularly helpful for users of the WordPress CRM which boasts over 25% market share.

Key Differences

There are very few things that separate these two tools, when compared they are equally brilliant, and both of them provide excellent value for money. Aweber has a higher number of features, which gives it a slight advantage over the MailChimp.

Aweber Tool Ratings

  • Price: 3/5
  • Features: 3.5/5
  • Customer Support: 3.5/5
  • Integration: 4/5
  • Overall: 3.5/5

MailChimp Tool Ratings

  • Price: 4/5
  • Features: 3/5
  • Customer Support: 3.5/5
  • Integration: 4/5
  • Overall: 3.5/5


Choose Aweber if you are an entrepreneur who has just stepped foot in business automation. The easy usability of this software will offer you great ease in maximizing conversions to increase profits in your business’ early stages.  Non-profits, bloggers, and podcasters will also love Aweber.

Choose MailChimp if integration is important to your business. The software is equally beneficial for big and small businesses like restaurants, small and large retailers, wholesalers, bloggers, social media influencers, etc.

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