Marketing automation has been all the rage these days. Numerous high profile businesses have adopted marketing automation and those who have not will change their strategies soon.
The success and efficiency bought because of marketing automation outperform many marketing strategies put forward in the past.
In the digital era, it is safe to say that marketing automation has almost become mainstream. However, the revolution might just be beginning as it can only improve in the time to come.
Numerous credible researches like the Grand View Research indicate that by the year 2025 marketing automation value could potentially rise to 7.63 billion dollars.
Therefore, now is a better time than ever to adopt marketing automation for your business to reap its rewards in the future.
For those who do not know what marketing automation is, do not worry. IN this article, we will discuss its true meaning and how implementing it to your business can help to grow your company.
What Exactly Is Marketing Automation?
On the highest level, people generally use the term marketing automation as an umbrella term to describe any solution tool, platform or solution that provides businesses the ease to streamline, measure and automate their tasks and workflows.
This could include functions like demand generation and email automation for increasing revenue quickly through operational efficiency.
Although the market for marketing automation is relatively young, it is bound to take over in the years to come, becoming every large and small business’ staple.
There are tons of other benefits that your business will gain by adopting marketing automation solutions, some of which we mention and discuss below.
The 6 Key Benefits of Marketing Automation
1. It Saves Time
Most people who strive to become marketers, do so because it is an exciting combination of art and business. Marketing automation has specific tools that are handling certain elements that make us busy, essentially allowing us to focus on tasks that require our focus and creativity.
By engaging ourselves in tasks that are on the priority, we can easily help position our company towards the present and future success.
Back in the day and to some extent, even now, there are redundant tasks that sometimes take hours to complete. Luckily, technological advancements in the modern era have made things easier for us by providing marketing automation.
By implementing marketing automation strategies, you will reduce or possibly eliminate redundant tasks while paying attention to creative and problem-solving tasks.
We are lucky to live in an age in which marketing automation is available easily to big and small businesses providing them ease and efficiency to move forward by becoming profitable.
2. Marketing Automation Increases Productivity
What marketing automation does best is simply the routines of organizations and businesses, essentially eliminating manual, repetitive tasks. Because businesses have the luxury of freeing up their time because of marketing automation, their productivity increases.
Additionally, another advantage that automation brings along is that it almost eliminates human error, which in turn makes the workflow even smoother.
You might be surprised to find out that there are advanced software platforms like planning and budgeting software that can help ease the burden off your marketing team’s shoulders.
3. It Promotes Creativity and Eliminates Repetition
Replacing repetitive manual work that your staff performs with automated rules and campaigns will breed more creativity among your employees.
Take a peek at the most successful businesses these days and you will discover that marketing automation is one of the biggest reasons behind their success.
Creativity should always be at the forefront of the success strategy of every business, and that is what automated solutions will provide you.
4. It Helps Your Business to Retain Customers
If you want your company top to grow continuously, it is crucial that you pay close attention to retaining your customers. A common mistake that many new companies make is that they often ignore their pre-existing customers in favor of a newer one.
By adopting marketing automation to your business, you will be able to retain your customers.
It retains customers by sending them regular updates and keeps in touch with them through email and various other mediums. Automation will allow you to gauge the reactions and demands of the customers, essentially helping you to act accordingly without wasting any time.
5. It Helps To Monitor and Track Marketing Campaigns
Businesses require measurable data to determine how successful a marketing campaign will be. Although there are different resources and tools available for the collection of marketing data, none is as powerful and effective as marketing automation solutions.
There is automation software designed specifically to monitor the reactions of marketing campaigns according to their parameters of failure and success.
With efficient tools like this at the disposal of your business, you will have all the means to take your business to the next level and enhance its profitability.
6. It Helps To Increase Revenue
Remember that investing in a marketing automation software or any other software for that matter is not cheap. Some companies even shy away from this software for the sole reason of being expensive.
However, if you are an entrepreneur who looks at the big picture, you will realize that marketing automation software can increase the revenue of your company if you utilize it wisely.
According to several high profile studies, successful B2B marketers have been able to increase their revenue by 20 percent by adopting lead nurturing programs for their businesses.
Not only that, almost 80 percent of successful marketers credit marketing automation as one of the primary reasons behind the increase in their revenue.
With data management and customer profile capabilities at your disposal, you will have all the necessary tools you will need to increase the revenue of your business.
With so many reasons, you should not have any excuses for not adopting automated marketing solutions for your business.
If you are still doing countless researches on finding out if, marketing automation is the right fit for you or not, we advise you to bite the bullet and go with it. You will not regret the decision.