ConvertKit vs MailChimp
A Review & Comparison
[Updated 2019]




Who is this software for?

Choose ConvertKit if the main goal of your business is content creation for e.g., blogs, podcasts or vlogs. It will help you track and organize your content and it’s webinar events optimization is second to none.
Choose MailChimp if you don’t have much experience with marketing automation. It has user-friendly features and affordable rates. New businesses, bloggers, and graphic designers will find MailChimp more than adequate for their needs.


  • 30-day free trial
  • WordPress friendly plugin
  • A/B testing & reporting
  • Generous free trial available
  • Plenty of templates to choose from
  • A robust CRM & marketing tool


  • Not a CRM – offers CRM integration
  • A/B testing not as powerful as some other tools


500 Contacts


1k Contacts


2.5k Contacts


10k Contacts


25k Contacts


100k Contacts


Full Feature Pricing


Refund Period

30 Days
30 Days

Free Trial/Demo



Minimum Contract


Lead Scoring



Lead Segmentation



Web Activity Tracking



SMS Marketing



Personalized Web Content



Predictive Analytics



Bi-Directional CRM Syncing



Event Management



Create Invoices



Create Quotes



A/B Split Testing



Form Builder



Landing Page Builder



Create Membership Websites



Bulk Social Media Posting



Sales Reporting



Sales Alerts



Mobile Application



Social CRM




WordPress Integration



Outlook Integration



Gmail Integration



SalesForce Integration



SAP Integration



Oracle Integration



NetSuite Integration



SugarCRM Integration



MicroSoft Dynamics Integration



Zapier Integration



Total # of Integrations


Company Info

HQ Location





ConvertKit vs MailChimp Summary


ConvertKit gives you the power to land in the inboxes of your prospects and customers making it one of the most effective automation tools out there today. Creating attractive landing pages from templates and embedding customized forms to keep your branding elements intact are all part of the appeal.

This tool allows you to send both text-based and HTML markup emails, which on the first read may sound old and bland, however, text-based emails open faster and convert better. You can even send automatic broadcasts emails to existing lists by connecting them with ConvertKit.

ConvertKit lets you see what your prospects are up to by giving you details like click and open rates, plus, the 14-day free trial provides sufficient time to assess its functions and features so you can make a well-informed decision and see if this is the solution for your business or blog.

One of the best features of this tool is its visual automation tool, which its users love as it provides unparalleled editing options that make developing your drip funnels and campaigns that much easier. You can also keep track of all your work using this feature.

Another convenient feature of this software is its automation editor which allows you to access all of its tools in one smart GUI (graphical user interface).

ConvertKit makes it easy to create layouts, designs, and forms, while also giving you the freedom to segment emails individually with its conditional tags. If you want a software that lets you make changes to previously sent emails that the receivers haven’t yet read, ConverKit is your best bet.

The below-par A/B or split testing, absence of more advanced email templates, and simplistic data reports are a few cons of this software.


You will find MailChimp to be a software that gives you exactly what you seek in your automation campaigns. Its impeccable features are perfect for ensuring maximum lead conversions and opt-ins.

MailChimp has some nice templates and design tools that allow you to customize each element of your forms and landing pages, which are designed to help with conversion optimization.

The adjustable email templates are perfect for creating emails to get the clients’ attention and they provide you with a great launchpad to get started on your first campaign if you’re new to list building.

You will also find its third-party integration among the best out of what most automation software has to offer. One of the best features we really like is the ability to send emails according to the time zones of different countries, allowing you to further optimize your emails for open rates.

Key Differences

Although both of these tools have evenly matched features, ConvertKit is slightly ahead thanks to its adaptability and integration features. MailChimp’s split testing feature, however, is far better than ConvertKit’s.

ConvertKit Tool Ratings

    • Price: 3/5
    • Features: 4/5
    • Customer Support: 4/5
    • Integration: 4/5
    • Overall: 4/5

MailChimp Tool Ratings

    • Price: 4/5
    • Features: 3/5
    • Customer Support: 3.5/5
    • Integration: 4/5
    • Overall: 4/5


Choose Convertkit if you are into blogging, podcasting, or social media marketing. Its features will make your business operations seamless.

Choose MailChimp if you are into podcasting, graphic designing, or influencer marketing. The software will give you convenient and user-friendly features for making your workflow much easier.

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