ConvertKit vs
A Review & Comparison
[Updated 2019]



Who is this software for?

Choose ConvertKit if the main goal of your business is content creation for e.g., blogs, podcasts or vlogs. It will help you track and organize your content and it’s webinar events optimization is second to none.
Choose Prospect if lead conversion is the main driver of business revenue. Large businesses such as car dealership, hotels, and franchises will benefit from this software the most.


  • 30-day free trial
  • WordPress friendly plugin
  • A/B testing & reporting
  • A/b testing of emails & drip campaigns
  • 30-day money back guarantee
  • Affordable full feature pricing


  • Not a CRM – offers CRM integration
  • No free trial offered


500 Contacts


1k Contacts


2.5k Contacts


10k Contacts


25k Contacts


100k Contacts


Full Feature Pricing


Refund Period

30 Days
30 days

Free Trial/Demo



Minimum Contract


Lead Scoring


Lead Segmentation


Web Activity Tracking


SMS Marketing



Personalized Web Content


Predictive Analytics



Bi-Directional CRM Syncing



Event Management



Create Invoices



Create Quotes



A/B Split Testing



Form Builder



Landing Page Builder



Create Membership Websites



Bulk Social Media Posting



Sales Reporting



Sales Alerts



Mobile Application



Social CRM




WordPress Integration



Outlook Integration



Gmail Integration



SalesForce Integration



SAP Integration



Oracle Integration



NetSuite Integration



SugarCRM Integration



MicroSoft Dynamics Integration



Zapier Integration



Total # of Integrations


Company Info

HQ Location





ConvertKit vs Summary


Bloggers and content creators will benefit the most from ConvertKit, mainly because of its unparalleled email marketing. The software’s visual automation editor is a rare yet efficient feature that simplifies workflow while also making it more effective and helping to improve conversions

ConvertKit gives its users conditional tags for the segmentation of separate emails and lists, a feature that helps you to identify special contacts and send them customized emails and add them to segmented funnels.

Sending broadcast emails is as good as ever with this ConvertKit, as it empowers your campaigns to the point where you can see unprecedented open rates for your emails.

With ConvertKit, you can even target the customers who you could not convert at first, which is a feature by using a checkbox that will “resend to unopened recipients”, which is a much-needed feature that is perfect for increasing conversions and ROI.

This tool also allows you to share your automation/funnels with other team members who can view it with a free trial of 14-days if they do not own an account on ConvertKit.

ConvertKit’s cons are its split testing features and a lack of detailed reporting.

If integrating with a plethora of different services and measuring results is your focus, go for This software offers its users a chrome extension for improving and streamlining their prospecting efforts.

The major plus point of this tool is that it helps you generate your lead’s email addresses with verification, which eliminates incorrect email addresses and also bounced emails. offers unparalleled integration to its users, allowing you to sync with many of the most renowned tools on the market.

Businesses that use cold emailing as an important part of their sales campaigns and are looking to eliminate the time-consuming part of the process will be impressed with Prospects ability to used its top-of-the-line automation to remove the margin for human error.

Moreover, with you can send follow-up emails to retain a prospects interest with the goal of converting them down the line. This software’s user interface is not only functional but looks great as well, a combination that is absent in most automation software these days.’s slightly high price and inconsistent customer support are two of its biggest cons.

Key Differences

These tools have a lot to offer with their unique features and functions. Both have first-rate lead generation capabilities. However, ConvertKit has the edge over because of its better customer support and user-friendly interface.

ConvertKit Tool Ratings

    • Price: 3/5
    • Features: 4/5
    • Customer Support: 4/5
    • Integration: 4/5
    • Overall: 4/5 Tool Ratings

    • Price: 3/5
    • Features: 4/5
    • Customer Support: 3/5
    • Integration: 3/5
    • Overall: 3.5/5


Choose ConvertKit if you are an owner of a small business and take advantage of marketing methods such as podcasting, blogging, online journalism, etc.

Choose Prospect if your business generates most of its leads through cold emailing. Restaurants, online retailers, healthcare clinics, and bookstores should choose this software.