Drip vs ConvertKit
A Review & Comparison
[Updated 2020]

PRICING   //   FEATURES  //   INTEGRATION  //   ALTERNATIVE  //   REVIEW

Drip

Drip

Who is this software for?

Choose Drip if social media integration and automation are your business’ main requirements. This software is suitable for any business such as salons, hotels, healthcare clinics, and single owner blogs.

Pros

  • 14-day free trial
  • WordPress plugin available
  • Powerful as a CRM

Cons

  • Only very basic templates available

Pricing

500 Contacts

1k Contacts

2.5k Contacts

10k Contacts

25k Contacts

100k Contacts

Full Feature Pricing

Refund Period

Free Trial/Demo

Minimum Contract

$41
$149
$254
$779
$99
30 Days

 

12 months

Features

Lead Scoring

Lead Segmentation

Web Activity Tracking

SMS Marketing

Personalized Web Content

Predictive Analytics

Bi-Directional CRM Syncing

Event Management

Create Invoices

Create Quotes

A/B Split Testing

Form Builder

Landing Page Builder

Create Membership Websites

Bulk Social Media Posting

Sales Reporting

Sales Alerts

Mobile Application

Social CRM

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Integration

WordPress Integration

Outlook Integration

Gmail Integration

SalesForce Integration

SAP Integration

Oracle Integration

NetSuite Integration

SugarCRM Integration

MicroSoft Dynamics Integration

Zapier Integration

Total # of Integrations

 

 

 

 

 

 

 

 

 

 

1000+

Drip Company Info

Website URL

HQ Location

Founded

Support Link

Alternatives

ConvertKit

ConvertKit

ConvertKit

Who is this software for?

Choose ConvertKit if the main goal of your business is content creation for e.g., blogs, podcasts or vlogs. It will help you track and organize your content and it’s webinar events optimization is second to none.

Pros

  • 30-day free trial
  • WordPress friendly plugin
  • A/B testing & reporting

Cons

  • Not a CRM – offers CRM integration

Pricing

500 Contacts

1k Contacts

2.5k Contacts

10k Contacts

25k Contacts

100k Contacts

Full Feature Pricing

Refund Period

Free Trial/Demo

Minimum Contract

$29
$29
$49
$119
$149
$679
$3999
30 Days

 

Features

Lead Scoring

Lead Segmentation

Web Activity Tracking

SMS Marketing

Personalized Web Content

Predictive Analytics

Bi-Directional CRM Syncing

Event Management

Create Invoices

Create Quotes

A/B Split Testing

Form Builder

Landing Page Builder

Create Membership Websites

Bulk Social Media Posting

Sales Reporting

Sales Alerts

Mobile Application

Social CRM

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Integration

WordPress Integration

Outlook Integration

Gmail Integration

SalesForce Integration

SAP Integration

Oracle Integration

NetSuite Integration

SugarCRM Integration

MicroSoft Dynamics Integration

Zapier Integration

Total # of Integrations

 

 

 

 

 

 

 

 

 

 

89

ConvertKit Company Info

Website URL

HQ Location

Founded

Support Link

Alternatives

ActiveCampaign

Best Alternative

ActiveCampaign

Who is this software for?

Choose ActiveCampaign if you run a small to medium sized business, for example an online store, that relies on email automation. This software is extremely powerful when creating email campaigns that generate ROI.

Pros

  • 14-day free trial
  • Good selection of landing page templates
  • Suitable as a CRM

Cons

  • No A/B testing

Pricing

500 Contacts

1k Contacts

2.5k Contacts

10k Contacts

25k Contacts

100k Contacts

Full Feature Pricing

Refund Period

Free Trial/Demo

Minimum Contract

$9
$17
$39
$111
$179
$299

 

Features

Lead Scoring

Lead Segmentation

Web Activity Tracking

SMS Marketing

Personalized Web Content

Predictive Analytics

Bi-Directional CRM Syncing

Event Management

Create Invoices

Create Quotes

A/B Split Testing

Form Builder

Landing Page Builder

Create Membership Websites

Bulk Social Media Posting

Sales Reporting

Sales Alerts

Mobile Application

Social CRM

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Integration

WordPress Integration

Outlook Integration

Gmail Integration

SalesForce Integration

SAP Integration

Oracle Integration

NetSuite Integration

SugarCRM Integration

MicroSoft Dynamics Integration

Zapier Integration

Total # of Integrations

 

 

 

 

 

 

 

 

 

 

1000+

ActiveCampaign Company Info

Website URL

HQ Location

Founded

Support Link

Drip vs ConvertKit Summary

Drip

There is no shortage of email marketing and automation tools these days, with the industry becoming more competitive by the day, to succeed, bringing something new to the table is a must.

This is precisely what Drip did when it came to the forefront and whilst It is a relatively new automation software, it has quickly established itself as one of the leading tools in the space.

Drip is the first software with a CRM e-commerce platform, and it is a big improvement on typical email automation platforms as it has several new features that make life easier for the users.

Drip comes in handy for businesses that sell a wide variety of goods and services online, as these kinds of businesses require first-rate segmentation features to ensure their sales funnels and marketing function properly.

Fortunately, Drip happens to be one of the only tools out there with segmentation features good enough to handle the complex day to day functions of e-commerce based businesses.

This software also targets social media prospects because of its easy integration with most platforms. Facebook integration, in particular, is Drip’s strong suit.

Businesses that aren’t heavily reliant on e-commerce or social media integration can use Drip purely for its email automation services. If this software has one con, it is its lack of user-friendly features.

Some functions are quite technical, and those new to automation may feel a little overwhelmed at first look.

ConvertKit

Convertkit is a high profile email automation software that is powerful, quick and super helpful for users who require a fast setup. Segmenting contacts in lists is possible with this software, along with its conversion rate optimization feature that customizes user’s forms, makes it a great tool for bloggers and content creators.

Collecting user data, converting leads into sales and creating successful strategies are the main strengths of ConvertKit as it allows you to track the activity of prospects on your website.

This can be of tremendous value to your business, allowing you to make changes and optimize your funnels, pages, and forms with its built-in e-commerce features. Whilst not as good as Drip’s e-commerce features, they are good enough to get the job done.

However, just like Drip, this software’s interface can also be difficult to get to grips with initially, with its e-commerce feature being particularly difficult. Split testing is another con of the software. It is very limited and doesn’t provide as much data as some of the other tools.

Key Differences

Drip is one of the more expensive automation tools out there, whilst ConvertKit, on the other hand, is at the opposite end of the price scale.

If you compare both of their functionalities, you will find that Drip is far better for e-commerce users as it has more advanced features, however, Convertkit is the best solution for content creators.

Drip Tool Ratings

    • Price: 3.5/5
    • Features: 5/5
    • Customer Support: 4/5
    • Integration: 4/5
    • Overall: 4/5

ConvertKit Tool Ratings

    • Price: 4/5
    • Features: 4/5
    • Customer Support: 4/5
    • Integration: 4/5
    • Overall: 4/5

Conclusion

Choose Drip if business automation and social media integration are necessities for your business.  Big and small businesses can benefit from it. Businesses that will suit this software are Healthcare clinics, online influencers, hotels, salons, online restaurants, and social media pages.

Choose ConvertKit if you operate a smaller business like blogging, solo healthcare practice, or podcasting.

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