Drip vs ConvertKit
A Review & Comparison
[Updated 2019]




Who is this software for?

Choose Drip if social media integration and automation are your business’ main requirements. This software is suitable for any business such as salons, hotels, healthcare clinics, and single owner blogs.
Choose ConvertKit if the main goal of your business is content creation for e.g., blogs, podcasts or vlogs. It will help you track and organize your content and it’s webinar events optimization is second to none.


  • 14-day free trial
  • WordPress plugin available
  • Powerful as a CRM
  • 30-day free trial
  • WordPress friendly plugin
  • A/B testing & reporting


  • Only very basic templates available
  • Not a CRM – offers CRM integration


500 Contacts


1k Contacts


2.5k Contacts


10k Contacts


25k Contacts


100k Contacts


Full Feature Pricing


Refund Period

30 Days
30 Days

Free Trial/Demo



Minimum Contract

12 months


Lead Scoring



Lead Segmentation



Web Activity Tracking



SMS Marketing



Personalized Web Content



Predictive Analytics



Bi-Directional CRM Syncing



Event Management



Create Invoices



Create Quotes



A/B Split Testing



Form Builder



Landing Page Builder



Create Membership Websites



Bulk Social Media Posting



Sales Reporting



Sales Alerts



Mobile Application



Social CRM




WordPress Integration



Outlook Integration



Gmail Integration



SalesForce Integration



SAP Integration



Oracle Integration



NetSuite Integration



SugarCRM Integration



MicroSoft Dynamics Integration



Zapier Integration



Total # of Integrations


Company Info

HQ Location





Drip vs ConvertKit Summary


There is no shortage of email marketing and automation tools these days, with the industry becoming more competitive by the day, to succeed, bringing something new to the table is a must.

This is precisely what Drip did when it came to the forefront and whilst It is a relatively new automation software, it has quickly established itself as one of the leading tools in the space.

Drip is the first software with a CRM e-commerce platform, and it is a big improvement on typical email automation platforms as it has several new features that make life easier for the users.

Drip comes in handy for businesses that sell a wide variety of goods and services online, as these kinds of businesses require first-rate segmentation features to ensure their sales funnels and marketing function properly.

Fortunately, Drip happens to be one of the only tools out there with segmentation features good enough to handle the complex day to day functions of e-commerce based businesses.

This software also targets social media prospects because of its easy integration with most platforms. Facebook integration, in particular, is Drip’s strong suit.

Businesses that aren’t heavily reliant on e-commerce or social media integration can use Drip purely for its email automation services. If this software has one con, it is its lack of user-friendly features.

Some functions are quite technical, and those new to automation may feel a little overwhelmed at first look.


Convertkit is a high profile email automation software that is powerful, quick and super helpful for users who require a fast setup. Segmenting contacts in lists is possible with this software, along with its conversion rate optimization feature that customizes user’s forms, makes it a great tool for bloggers and content creators.

Collecting user data, converting leads into sales and creating successful strategies are the main strengths of ConvertKit as it allows you to track the activity of prospects on your website.

This can be of tremendous value to your business, allowing you to make changes and optimize your funnels, pages, and forms with its built-in e-commerce features. Whilst not as good as Drip’s e-commerce features, they are good enough to get the job done.

However, just like Drip, this software’s interface can also be difficult to get to grips with initially, with its e-commerce feature being particularly difficult. Split testing is another con of the software. It is very limited and doesn’t provide as much data as some of the other tools.

Key Differences

Drip is one of the more expensive automation tools out there, whilst ConvertKit, on the other hand, is at the opposite end of the price scale.

If you compare both of their functionalities, you will find that Drip is far better for e-commerce users as it has more advanced features, however, Convertkit is the best solution for content creators.

Drip Tool Ratings

    • Price: 3.5/5
    • Features: 5/5
    • Customer Support: 4/5
    • Integration: 4/5
    • Overall: 4/5

ConvertKit Tool Ratings

    • Price: 4/5
    • Features: 4/5
    • Customer Support: 4/5
    • Integration: 4/5
    • Overall: 4/5


Choose Drip if business automation and social media integration are necessities for your business.  Big and small businesses can benefit from it. Businesses that will suit this software are Healthcare clinics, online influencers, hotels, salons, online restaurants, and social media pages.

Choose ConvertKit if you operate a smaller business like blogging, solo healthcare practice, or podcasting.

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