Drip vs MailChimp
A Review & Comparison
[Updated 2019]




Who is this software for?

Choose Drip if social media integration and automation are your business’ main requirements. This software is suitable for any business such as salons, hotels, healthcare clinics, and single owner blogs.
Choose MailChimp if you don’t have much experience with marketing automation. It has user-friendly features and affordable rates. New businesses, bloggers, and graphic designers will find MailChimp more than adequate for their needs.


  • 14-day free trial
  • WordPress plugin available
  • Powerful as a CRM
  • Generous free trial available
  • Plenty of templates to choose from
  • A robust CRM & marketing tool


  • Only very basic templates available
  • A/B testing not as powerful as some other tools


500 Contacts


1k Contacts


2.5k Contacts


10k Contacts


25k Contacts


100k Contacts


Full Feature Pricing


Refund Period

30 Days
30 Days

Free Trial/Demo



Minimum Contract


Lead Scoring



Lead Segmentation



Web Activity Tracking



SMS Marketing



Personalized Web Content



Predictive Analytics



Bi-Directional CRM Syncing



Event Management



Create Invoices



Create Quotes



A/B Split Testing



Form Builder



Landing Page Builder



Create Membership Websites



Bulk Social Media Posting



Sales Reporting



Sales Alerts



Mobile Application



Social CRM




WordPress Integration



Outlook Integration



Gmail Integration



SalesForce Integration



SAP Integration



Oracle Integration



NetSuite Integration



SugarCRM Integration



MicroSoft Dynamics Integration



Zapier Integration



Total # of Integrations


Company Info

HQ Location





Drip vs MailChimp Summary


Drip is amongst the best new-age automation tools out there. However, the thing that sets it apart and makes it better than other newly released software tools, is its CRM, which is designed for e-commerce.

This software gives you an in-depth insight into what prospects crave, click, and peruse and Drip’s e-commerce features allow users to identify their prospect’s actions by tagging them. The software’s ECRM dashboard allows you to see the impact your broadcasted emails, campaigns and workflows make.

Essentially, this software provides ease to its users by providing them crucial clicks and revenue attribution data. You can also adjust your platform to improve your user experience and generate more leads.

Drip is not your usual email automation software. Sure, it has strong email and marketing automation function, but it is much more than that. So much so that it has now become a leading automation software in the industry, which is quite impressive for a software that has only been around for a few years.

Businesses should choose Drip if they sell varieties of services and goods and this is because of Drips top-notch segmentation features. Also, this software’s e-commerce features make things easier for everyone, they are better than subpar e-commerce features in most automation tools.

Drip’s easy integration with social media platforms, especially Facebook, is one of its biggest advantages. Users can generate leads from Facebook pages by monitoring their lead’s activities and finding out what they require.


Some businesses operate solely through email campaign and advertisement tracking and they can rely on MailChimp’s abilities to provide them with the solutions they are looking for.

Its conversion features are impeccable, as MailChimp collects prospect data by analyzing their requirements. It also allows users to test trial and error methods to tweak their strategies safely, it’s a great way to increase profitability.

Users can also attract clients and form emails with the adjustable templates that this software provides. MailChimp also has great third-party integration features, you can improve your company’s delivery rates and overall productivity and moreover, you can avoid confusion with foreign clients by sending them emails that are specific to their time zones.

Key Differences

Firstly, there is a huge difference in price between the two. Drip is extremely expensive compared to MailChimp. Whilst it does have better features, the only area where MailChimp has the upper hand is that it is useful for companies that are on a tight budget.

Drip Tool Ratings

  • Price: 2.5/5
  • Features: 5/5
  • Customer Support: 4/5
  • Integration: 4/5
  • Overall: 4/5

MailChimp Tool Ratings

  • Price: 4/5
  • Features: 3/5
  • Customer Support: 3.5/5
  • Integration: 4/5
  • Overall: 4/5


Choose Drip if your business relies on social media integration or marketing automation.  This software is best for salons, hotels, healthcare clinics, online influencers, online restaurants, and social media pages.

Choose MailChimp if your company runs on a tight budget. Beginners will find its user-friendly features to be handy. MailChimp is a software for podcasters, small scale retailers, graphic designers, and bloggers, etc.

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