Drip vs Prospect.io
A Review & Comparison
[Updated 2019]




Who is this software for?

Choose Drip if social media integration and automation are your business’ main requirements. This software is suitable for any business such as salons, hotels, healthcare clinics, and single owner blogs.
Choose Prospect if lead conversion is the main driver of business revenue. Large businesses such as car dealership, hotels, and franchises will benefit from this software the most.


  • 14-day free trial
  • WordPress plugin available
  • Powerful as a CRM
  • A/b testing of emails & drip campaigns
  • 30-day money back guarantee
  • Affordable full feature pricing


  • Only very basic templates available
  • No free trial offered


500 Contacts


1k Contacts


2.5k Contacts


10k Contacts


25k Contacts


100k Contacts


Full Feature Pricing


Refund Period

30 Days
30 Days

Free Trial/Demo



Minimum Contract


Lead Scoring


Lead Segmentation


Web Activity Tracking


SMS Marketing



Personalized Web Content


Predictive Analytics



Bi-Directional CRM Syncing



Event Management



Create Invoices



Create Quotes



A/B Split Testing



Form Builder



Landing Page Builder



Create Membership Websites



Bulk Social Media Posting



Sales Reporting



Sales Alerts



Mobile Application



Social CRM




WordPress Integration



Outlook Integration



Gmail Integration



SalesForce Integration



SAP Integration



Oracle Integration



NetSuite Integration



SugarCRM Integration



MicroSoft Dynamics Integration



Zapier Integration



Total # of Integrations


Company Info

HQ Location





Drip vs Prospect Summary


Drip provides strong marketing automation features directed at small as well as big businesses. An important part of its approach to marketing automation is multi-channel visibility and if your business makes use of SMS, emails, blogs, social networking websites, etc. all at the same time, Drip will suit you perfectly.

Drip is a recently developed marketing automation software, however, it has made its way to the top because of its sublime features.  Drip’s e-commerce CRM platform is original and isn’t present in any other software, you’ll find this software’s features to be miles ahead of other automation tools that businesses have been relying on for years.

Drip’s top segmentation features are perfect for companies that sell several types of goods and services online and businesses reliant on e-commerce marketing will greatly benefit from these features too.

The software’s integration is also worth praising, more specifically, social media integration, you can track the activities of your lead and form a strategy after analyzing them and their demands to convert them. You can even use Drip just for its email marketing automation.

Drip’s features are not user-friendly, which is a major con that holds new users back. However, people who have used it suggest that giving some time to learn its features will not go in vain, as you will be able to control a leading automation software to increase your business’ profitability.


This automation software works by bringing together a web application and a browser. Prospect.io’s sales development and automation features make it famous among its users as they can track prospect activities for making tweaks and changes to position their business towards better revenue generation.

You can also follow up with your leads with this software’s help which is a helpful feature to increase conversions. Prospect.io’s lead generation stands way above its competitors. It is on par with Drip’s lead-generating capabilities.

Prospect.io filters unwanted leads to improve workflow, which helps to convert leads and retain older customers. You can also create campaigns with Prospect.io, so sales and marketing teams become unburdened because of this feature as it automates the sales process.

Users can also utilize this software’s content performance review features, this comes in handy for creating engagement among prospects to then convert them eventually. Installing this software across any platform is simple and it also has a user-friendly interface which new automation enthusiasts will find helpful.

Key Differences

If you compare the user-friendliness and price of these tools, Prospect.io has the upper hand. However, Drip has remarkably better features and slightly better integration.

Drip Tool Ratings

  • Price: 2.5/5
  • Features: 5/5
  • Customer Support: 4/5
  • Integration: 4/5
  • Overall: 4/5

Prospect Tool Ratings

  • Price: 3/5
  • Features: 4/5
  • Customer Support: 3/5
  • Integration: 3/5
  • Overall: 3.5/5


Choose Drip if your business thrives by converting leads from social media and you can also use it for its email automation. This is the quintessential automation software for social media personalities, drive-thru restaurants, podcasters, online artists, bloggers, etc.

Choose Prospect.io if your business relies on lead generation for increasing profitability. Prospect.io is a suitable option for schools, bookstores, healthcare clinics, and online food delivery services.

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