You might be surprised to discover that the number of emails sent on an annual basis amounts to 75 trillion, maybe even more. This is why so many businesses are B2C or B2B make use of email marketing tools for improving their business.
These tools are perfect for retaining customer engagement and driving sales. You are not alone if you found this to be shocking as most people used to and still believe that social media is the real tool that companies use to get their name out there to the masses.
For those who thought email would perish, think again. It's here to stay for a very long time. Numerous studies have indicated that sending emails is the most effective way to keep current and potential customers in the loop about your business.
GetResponse was initially created for streamlining the emailing process and later became bigger than anyone could have imagined.
GetResponse was successfully able to increase its clientele in a short period of about four to five months.
What is GetResponse
People often refer GetResponse to as the simplest and most effective platform for email marketing. GetResponse is an increasingly popular tool for email marketing that people from all over the world use.
This tool is available in 21 separate languages, which goes on to show how widely popular it is. Simon Grabowski was the person who launched GetResponse in the year 1997.
If you are an entrepreneur and happen to be looking for online solutions for marketing your business, GetResponse would be the perfect software for your needs.
A big reason why people associate this software with the word “easy” is that it is, in fact, easy to use because of its user-friendly interface.
A quality that makes GetResponse one of the leading marketing automation tools, is that it gives you the option of customizing it according to the needs and requirements of your business.
This is a great option as businesses of almost any type, or size can benefit from adopting GetResponse to their daily practice.
Pricing and Plans
As if there weren’t enough reasons to be a fan of GetResponse, it gives us the handy option of using it for 30 days. You will not even need to provide your credit card information for its trial period.
GetResponse has four plans available on their website. You can choose one of them once your 30 day trial period is over. Let us have a look at the plans and prices that GetResponse offers below.
- Basic – Begins at $15 per Month
- Plus – Begins at $49 per Month
- Professional – Begins at $99 per Month
- Enterprise– Begins at $1,199 per Month
Features & Benefits
If you are looking to take your business’ online marketing to the next level, GetResponse is the tool for you. Let us look at some of the benefits and features that make this software so great.
1. Email Designs
In this competitive world of email marketing, merely just sending emails just doesn’t cut it. You have to take a step further and make sure that the emails that you are sending look good.
GetResponse offers you a variety of email designs that can go well with your brands’ theme. Code editor, drag and drop, HTML, mobile previews, thousands of stock images, hundreds of templates (pre-designed) are just some of the options that you will have at your disposal if you use GetResponse.
Your marketing team will greatly benefit from these templates as they offer a lot of conveniences and add value to whatever you write or design in them. Just choose the template that will be the right fit for your business, and you will be fine.
2. A/B Testing
Although A/B testing or split testing is a common option in most email automation software, the one available at GetResponse is particularly good.
The A/B testing in GetResponse is present in the setting options allowing you to conduct these tests easily. You can use close to 50 percent of your subscribers one you split test your campaign, GetResponse will even give you a handy slider for making things easier.
3. Advanced Segmentation
Not all customers are the same. They have different demands and requests, and it is important that you listen to them if you want to succeed in business. You should tailor your content to ensure attention and engagement from your prospects.
This is where GetResponse steps in to help you to create multiple campaigns for different groups of people. This handy option makes sure that each campaign has different selling points and content that is carefully catered towards individual groups.
4. Responsive Design
It should be abundantly clear that not all subscribers or customers use the same medium to view your content. People use phones, laptops, tablets, and a few other mediums, which is why you need to make sure that your website is responsive and functional in all of them.
Businesses that focus on singular mediums usually fall flat on their faces after some time. Not only will you have a wider audience of prospects by presenting your content on a variety of mediums, but you will also be able to evolve your business with the times and stay up to date.
GetResponse’s offers the best responsive design out of all the automation software, plus you will not need to pay extra money for it either.
As far as email marketing tools go, GetResponse is among the best when it comes to customer support. They offer their users several options for getting in touch with them, which include chat support, phone support, and email support.
In case these mediums for offering support were not enough, GetResponse also offers its users online tutorials and tips to make sure that they get the hang of its interface without any inconveniences.
The live chat and email support options are available 24/7, and you can get in touch with getting a response to receive the solutions to your problems. Overall, GetResponse’s customer support is quick and responsive.
Does GetResponse Offer a Free Trial?
GetResponse gives a 30 day free trial to its users. You can easily learn the features and functionality of this software at this time and decide whether it’s for you or not.
Does GetResponse Have A WordPress Plugin?
Yes, GetResponse does have a WordPress plugin; you can create a variety of content for your audience by using it to increase engagement among your customer.
Does GetResponse Offer Landing Pages & Templates?
As mentioned earlier, GetResponse offers a wide variety of templates and landing pages. These landing pages and templates are pre-designed to make sure that they fit the theme of your brand.
Do GetResponse Provide A/B Testing?
GetResponse indeed provides A/B testing. You can use this split or A/B testing option to test the performance of your campaign and make the necessary adjustments that they need.
You will find GetResponse’s A/B testing integrated with its setting option, which is very convenient, especially when you compare it to other software.
Is GetResponse Suitable As A CRM?
Yes, GetResponse is a suitable CRM for businesses. It will help sort out your contact and for generating leads. It will also help you to keep track of your sales and customer activity. Doing that will eventually assist you in deciding the path you want to move your business.
Conclusion & Editors Opinion
Overall, GetResponse is one of the best email automation and marketing tools out there. You can customize it to suit the needs of your business. Plus it also offers you a free 30 day trial period without asking you for your credit card information, which is extremely rare these days for software as popular as GetResponse.
Who Will Benefit from GetResponse?
Businesses that are looking to automate their email marketing process will gain several benefits from this software. The size of the business doesn’t matter as GetResponse is easily customizable to suit the goals and requirements of the business.
Digital Marketing and advertising agencies have reaped a lot of benefits from this software because of its helpful integrations, easy usability, and simple yet effective functions.
Pros – What did I like?
GetResponse is relatively cheap marketing automation software, and the 30-day free trial option is just the icing on the cake that I was looking for when I was contemplating on buying it.
They also give you generous discounts if you pay for one or two years upfront.
Cons – What Did I Not Like?
This software’s CRM, although serviceable, could use a lot of work. Plus, I also didn’t like the fact that GetResponse’s marketing automation, which is supposed to be their biggest selling point, is only available in the costly plans.