HubSpot vs Aweber
A Review & Comparison
[Updated 2019]




Who is this software for?

Choose Hubspot if your business requires a powerful ‘all-round’ marketing tool. Manufacturers and retail business owners will love this tool for the easy of use and marketing efficiency.
Choose Aweber if you own a small business or run a blog, podcast or nonprofit organisation. Aweber automates your daily emails and collects prospect information through its useful autoresponders.


  • Forever free’ limited version available
  • Powerful CRM tool
  • A/B testing & reporting
  • Pocket friendly pricing
  • 30-day free trial
  • A/B testing & CRM integration


  • One of the higher priced tools on the market
  • No money-back guarantee


500 Contacts


1k Contacts


2.5k Contacts


10k Contacts


25k Contacts


100k Contacts


Full Feature Pricing


Refund Period

Free Trial/Demo



Minimum Contract


Lead Scoring



Lead Segmentation



Web Activity Tracking



SMS Marketing



Personalized Web Content


Predictive Analytics


Bi-Directional CRM Syncing


Event Management



Create Invoices



Create Quotes



A/B Split Testing



Form Builder



Landing Page Builder



Create Membership Websites



Bulk Social Media Posting



Sales Reporting


Sales Alerts


Mobile Application



Social CRM




WordPress Integration


Outlook Integration



Gmail Integration



SalesForce Integration



SAP Integration



Oracle Integration



NetSuite Integration



SugarCRM Integration



MicroSoft Dynamics Integration



Zapier Integration



Total # of Integrations


Company Info

HQ Location





HubSpot vs Aweber Summary


Business owners who like to keep a close eye on their marketing campaigns will benefit from HubSpot the most. This software’s ability to unite several useful features in a single place is what makes it so unique and high in demand and it is also a breeze to build social and ad campaigns with HubSpot.

Users receive analytics tools that help them to analyze a campaign’s performance so by adopting HubSpot for your business, it will improve its intelligence significantly. Lead conversion is also possible with this software and marketing teams get to focus on more pressing matters because of HubSpot’s lead generation features.

Another plus point of the software is its A/B testing feature. This lets you test campaign performance and make adjustments if necessary, therefore it minimizes risk by giving accurate data to users.


If you happen to be an entrepreneur, small business owner, blogger, or podcaster, going for Aweber would be the right choice.  Thousands of people trust this software’s email automation capabilities to generate revenue for their businesses but businesses with shorter email lists will benefit from Aweber the most.

The level of sophistication in this software is lesser when you compare it with premium softwares that offer highly advanced features, however, they are still sufficient for getting the job done. Aweber has autoresponders and templates that come in handy for small businesses to improve the functionality and design of their websites, with more than 700 template options available, you cannot go wrong.

Moreover, Aweber also gives users the luxury to make changes to these templates, which is a rare option to find in most automation software.

Aweber’s autoresponders eliminate the need to create manual emails to collect a prospect’s data, so it is a perfect option for managing subscribers and emails on a day-to-day basis.

If there is one major con about Aweber, it is its slightly complicated user interface, you might find it difficult to understand initially, in fact, you could need the help of a professional at some point.

Key Differences

These softwares have a lot in common and they are most suitable for small businesses. The key factor that separates each other is user-friendliness. HubSpot is more user-friendly than the latter software. People can master its features in a matter of days or even hours. Aweber on the other hand, is slightly pricey for its features which some people might find too complicated.

HubSpot Tool Ratings

  • Price: 4/5
  • Features: 4.5/5
  • Customer Support: 5/5
  • Integration: 3.5/5
  • Overall: 4.5/5

Aweber Tool Ratings

  • Price: 3/5
  • Features: 3.5/5
  • Customer Support: 3.5/5
  • Integration: 4/5
  • Overall: 4/5


Both HubSpot and Aweber are tools that are more appropriate for smaller businesses. However, when you compare them, HubSpot offers more value for money.

Choose HubSpot if you want to monitor your campaigns closely as you will receive important data and analysis that will make your job easier. Businesses that are on a budget will find this software to be great.

Choose Aweber if your business relies on data collection to generate revenue. Owners of small businesses, personal brands, and entrepreneurs will find this software suitable.

Related Articles