HubSpot vs Aweber
A Review & Comparison
[Updated 2019]

PRICING   //   FEATURES  //   INTEGRATION  //   ALTERNATIVE  //   REVIEW

HubSpot

Aweber

Who is this software for?

Choose Hubspot if your business requires a powerful ‘all-round’ marketing tool. Manufacturers and retail business owners will love this tool for the easy of use and marketing efficiency.
Choose Aweber if you own a small business or run a blog, podcast or nonprofit organisation. Aweber automates your daily emails and collects prospect information through its useful autoresponders.

Pros

  • Forever free’ limited version available
  • Powerful CRM tool
  • A/B testing & reporting
  • Pocket friendly pricing
  • 30-day free trial
  • A/B testing & CRM integration

Cons

  • One of the higher priced tools on the market
  • No money-back guarantee

Pricing

500 Contacts

$35
$19

1k Contacts

$50

2.5k Contacts

$75
$49

10k Contacts

$230
$69

25k Contacts

$370
$497

100k Contacts

$870

Full Feature Pricing

$2240
$149

Refund Period

Free Trial/Demo

 

 

Minimum Contract

Features

Lead Scoring

 

 

Lead Segmentation

 

 

Web Activity Tracking

 

 

SMS Marketing

 

 

Personalized Web Content

 

Predictive Analytics

 

Bi-Directional CRM Syncing

 

Event Management

 

 

Create Invoices

 

 

Create Quotes

 

 

A/B Split Testing

 

 

Form Builder

 

 

Landing Page Builder

 

 

Create Membership Websites

 

 

Bulk Social Media Posting

 

 

Sales Reporting

 

Sales Alerts

 

Mobile Application

 

 

Social CRM

 

 

Integration

WordPress Integration

 

Outlook Integration

 

 

Gmail Integration

 

 

SalesForce Integration

 

 

SAP Integration

 

 

Oracle Integration

 

 

NetSuite Integration

 

 

SugarCRM Integration

 

 

MicroSoft Dynamics Integration

 

 

Zapier Integration

 

 

Total # of Integrations

1000+
200+

Company Info

HQ Location

US
US

Founded

2006
1998

Alternatives

HubSpot vs Aweber Summary

HubSpot

Business owners who like to keep a close eye on their marketing campaigns will benefit from HubSpot the most. This software’s ability to unite several useful features in a single place is what makes it so unique and high in demand and it is also a breeze to build social and ad campaigns with HubSpot.

Users receive analytics tools that help them to analyze a campaign’s performance so by adopting HubSpot for your business, it will improve its intelligence significantly. Lead conversion is also possible with this software and marketing teams get to focus on more pressing matters because of HubSpot’s lead generation features.

Another plus point of the software is its A/B testing feature. This lets you test campaign performance and make adjustments if necessary, therefore it minimizes risk by giving accurate data to users.

Aweber

If you happen to be an entrepreneur, small business owner, blogger, or podcaster, going for Aweber would be the right choice.  Thousands of people trust this software’s email automation capabilities to generate revenue for their businesses but businesses with shorter email lists will benefit from Aweber the most.

The level of sophistication in this software is lesser when you compare it with premium softwares that offer highly advanced features, however, they are still sufficient for getting the job done. Aweber has autoresponders and templates that come in handy for small businesses to improve the functionality and design of their websites, with more than 700 template options available, you cannot go wrong.

Moreover, Aweber also gives users the luxury to make changes to these templates, which is a rare option to find in most automation software.

Aweber’s autoresponders eliminate the need to create manual emails to collect a prospect’s data, so it is a perfect option for managing subscribers and emails on a day-to-day basis.

If there is one major con about Aweber, it is its slightly complicated user interface, you might find it difficult to understand initially, in fact, you could need the help of a professional at some point.

Key Differences

These softwares have a lot in common and they are most suitable for small businesses. The key factor that separates each other is user-friendliness. HubSpot is more user-friendly than the latter software. People can master its features in a matter of days or even hours. Aweber on the other hand, is slightly pricey for its features which some people might find too complicated.

HubSpot Tool Ratings

  • Price: 4/5
  • Features: 4.5/5
  • Customer Support: 5/5
  • Integration: 3.5/5
  • Overall: 4.5/5

Aweber Tool Ratings

  • Price: 3/5
  • Features: 3.5/5
  • Customer Support: 3.5/5
  • Integration: 4/5
  • Overall: 4/5

Conclusion

Both HubSpot and Aweber are tools that are more appropriate for smaller businesses. However, when you compare them, HubSpot offers more value for money.

Choose HubSpot if you want to monitor your campaigns closely as you will receive important data and analysis that will make your job easier. Businesses that are on a budget will find this software to be great.

Choose Aweber if your business relies on data collection to generate revenue. Owners of small businesses, personal brands, and entrepreneurs will find this software suitable.

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