HubSpot vs ConvertKit
A Review & Comparison
[Updated 2019]




Who is this software for?

Choose Hubspot if your business requires a powerful ‘all-round’ marketing tool. Manufacturers and retail business owners will love this tool for the easy of use and marketing efficiency.
Choose ConvertKit if the main goal of your business is content creation for e.g., blogs, podcasts or vlogs. It will help you track and organize your content and it’s webinar events optimization is second to none.


  • Forever free’ limited version available
  • Powerful CRM tool
  • A/B testing & reporting
  • 30-day free trial
  • WordPress friendly plugin
  • A/B testing & reporting


  • One of the higher priced tools on the market
  • Not a CRM – offers CRM integration


500 Contacts


1k Contacts


2.5k Contacts


10k Contacts


25k Contacts


100k Contacts


Full Feature Pricing


Refund Period

30 Days

Free Trial/Demo



Minimum Contract


Lead Scoring



Lead Segmentation



Web Activity Tracking



SMS Marketing



Personalized Web Content



Predictive Analytics


Bi-Directional CRM Syncing



Event Management



Create Invoices



Create Quotes



A/B Split Testing



Form Builder



Landing Page Builder



Create Membership Websites



Bulk Social Media Posting



Sales Reporting



Sales Alerts



Mobile Application



Social CRM




WordPress Integration


Outlook Integration



Gmail Integration



SalesForce Integration



SAP Integration



Oracle Integration



NetSuite Integration



SugarCRM Integration



MicroSoft Dynamics Integration



Zapier Integration



Total # of Integrations


Company Info

HQ Location





HubSpot vs ConvertKit Summary


The forefront of every business is sales above all else, and marketing automation is one aspect that can greatly increase the revenue and profitability of any business. Thankfully, we have HubSpot, an automation software, to handle the daily activities of small to large scale businesses.

HubSpot combines all of the top features of automation software like CRM, lead generation, email, and marketing automation, etc, in a single place. It is both user-friendly and offers much more flexibility than most other automation software.

Adding to the features mentioned above is the social media campaign creation option, which you will find a breeze to set up thanks to HubSpot’s focus on ease of use for its customers and unlike some other tools, you will not require professional help to handle your account.

HubSpot’s automatic follow-up feature is extremely handy for converting leads after they visit your website and their A/B split testing options let you see how well your campaign is doing. Rarely will you find a marketing automation software that is as cheap and efficient as HubSpot.


Email automation is the strength of ConvertKit and you won’t find a more viable software that lets you save your contacts in lists and segment them with total control. You can even tag and categorize your contacts, which is a step ahead of the usual email automation features that most software offer.

The sign-up form design and customization options are more great features that can help your website improve conversion optimization, and these forms can be designed according to the layout of your website.

ConvertKit offers pre-designed several template options that you can use to create your marketing emails, working with templates saves you a lot of time and helps you create emails with maximum marketing impact.

You can also convert your prospects by tracking their activities through this software, which helps to point out the weaknesses of a campaign, which can be used for improved lead conversions and strategic A/B testing.

To make things even better, ConvertKit offers e-commerce integration to its users, which you can connect to various e-commerce platforms and even set up online stores. It is because of these features that ConvertKit is considered a true marketing automation software focused on conversions.

Key Differences

HubSpot is a comprehensive automation software covering a variety of marketing aspects. On the other hand, ConvertKit focuses primarily on email automation. The former has more features to offer and a lower price point.

HubSpot Tool Ratings

    • Price: 3.5/5
    • Features: 4.5/5
    • Customer Support: 4.5/5
    • Integration: 3.5/5
    • Overall: 4.5/5

ConvertKit Tool Ratings

    • Price: 3/5
    • Features: 3.5/5
    • Customer Support: 3.5/5
    • Integration: 3.5/5
    • Overall: 4/5


This is a close one, but HubSpot takes the win with a narrow margin because of its lower price and simplistic yet helpful features.

Choose HubSpot if your business relies on powerful marketing tools. Manufacturers and retail business owners will love these tools because of their easy usability and marketing efficiency.

Choose ConvertKit if the main goal of your business is to create content for e.g., blogs or podcasts. It will help you track your data and organize your content in lists that you can also categorize to make your job easier.

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