HubSpot vs ConvertKit
A Review & Comparison
[Updated 2019]

PRICING   //   FEATURES  //   INTEGRATION  //   ALTERNATIVE  //   REVIEW

HubSpot

ConvertKit

Who is this software for?

Choose Hubspot if your business requires a powerful ‘all-round’ marketing tool. Manufacturers and retail business owners will love this tool for the easy of use and marketing efficiency.
Choose ConvertKit if the main goal of your business is content creation for e.g., blogs, podcasts or vlogs. It will help you track and organize your content and it’s webinar events optimization is second to none.

Pros

  • Forever free’ limited version available
  • Powerful CRM tool
  • A/B testing & reporting
  • 30-day free trial
  • WordPress friendly plugin
  • A/B testing & reporting

Cons

  • One of the higher priced tools on the market
  • Not a CRM – offers CRM integration

Pricing

500 Contacts

$35
$29

1k Contacts

$50
$29

2.5k Contacts

$75
$49

10k Contacts

$230
$119

25k Contacts

$370
$149

100k Contacts

$870
$679

Full Feature Pricing

$2240
$3999

Refund Period

30 Days

Free Trial/Demo

 

 

Minimum Contract

Features

Lead Scoring

 

 

Lead Segmentation

 

 

Web Activity Tracking

 

 

SMS Marketing

 

 

Personalized Web Content

 

 

Predictive Analytics

 

Bi-Directional CRM Syncing

 

 

Event Management

 

 

Create Invoices

 

 

Create Quotes

 

 

A/B Split Testing

 

 

Form Builder

 

 

Landing Page Builder

 

 

Create Membership Websites

 

 

Bulk Social Media Posting

 

 

Sales Reporting

 

 

Sales Alerts

 

 

Mobile Application

 

 

Social CRM

 

 

Integration

WordPress Integration

 

Outlook Integration

 

 

Gmail Integration

 

 

SalesForce Integration

 

 

SAP Integration

 

 

Oracle Integration

 

 

NetSuite Integration

 

 

SugarCRM Integration

 

 

MicroSoft Dynamics Integration

 

 

Zapier Integration

 

 

Total # of Integrations

1000+
89

Company Info

HQ Location

US
US

Founded

2006
2013

Alternatives

HubSpot vs ConvertKit Summary

HubSpot

The forefront of every business is sales above all else, and marketing automation is one aspect that can greatly increase the revenue and profitability of any business. Thankfully, we have HubSpot, an automation software, to handle the daily activities of small to large scale businesses.

HubSpot combines all of the top features of automation software like CRM, lead generation, email, and marketing automation, etc, in a single place. It is both user-friendly and offers much more flexibility than most other automation software.

Adding to the features mentioned above is the social media campaign creation option, which you will find a breeze to set up thanks to HubSpot’s focus on ease of use for its customers and unlike some other tools, you will not require professional help to handle your account.

HubSpot’s automatic follow-up feature is extremely handy for converting leads after they visit your website and their A/B split testing options let you see how well your campaign is doing. Rarely will you find a marketing automation software that is as cheap and efficient as HubSpot.

ConvertKit

Email automation is the strength of ConvertKit and you won’t find a more viable software that lets you save your contacts in lists and segment them with total control. You can even tag and categorize your contacts, which is a step ahead of the usual email automation features that most software offer.

The sign-up form design and customization options are more great features that can help your website improve conversion optimization, and these forms can be designed according to the layout of your website.

ConvertKit offers pre-designed several template options that you can use to create your marketing emails, working with templates saves you a lot of time and helps you create emails with maximum marketing impact.

You can also convert your prospects by tracking their activities through this software, which helps to point out the weaknesses of a campaign, which can be used for improved lead conversions and strategic A/B testing.

To make things even better, ConvertKit offers e-commerce integration to its users, which you can connect to various e-commerce platforms and even set up online stores. It is because of these features that ConvertKit is considered a true marketing automation software focused on conversions.

Key Differences

HubSpot is a comprehensive automation software covering a variety of marketing aspects. On the other hand, ConvertKit focuses primarily on email automation. The former has more features to offer and a lower price point.

HubSpot Tool Ratings

    • Price: 3.5/5
    • Features: 4.5/5
    • Customer Support: 4.5/5
    • Integration: 3.5/5
    • Overall: 4.5/5

ConvertKit Tool Ratings

    • Price: 3/5
    • Features: 3.5/5
    • Customer Support: 3.5/5
    • Integration: 3.5/5
    • Overall: 4/5

Conclusion

This is a close one, but HubSpot takes the win with a narrow margin because of its lower price and simplistic yet helpful features.

Choose HubSpot if your business relies on powerful marketing tools. Manufacturers and retail business owners will love these tools because of their easy usability and marketing efficiency.

Choose ConvertKit if the main goal of your business is to create content for e.g., blogs or podcasts. It will help you track your data and organize your content in lists that you can also categorize to make your job easier.

Related Articles