HubSpot vs Drip
A Review & Comparison
[Updated 2020]

PRICING   //   FEATURES  //   INTEGRATION  //   ALTERNATIVE  //   REVIEW

HubSpot

Who is this software for?

Choose Hubspot if your business requires a powerful ‘all-round’ marketing tool. Manufacturers and retail business owners will love this tool for the easy of use and marketing efficiency.

Pros

  • Forever free’ limited version available
  • Powerful CRM tool
  • A/B testing & reporting

Cons

  • One of the higher priced tools on the market

Pricing

500 Contacts

1k Contacts

2.5k Contacts

10k Contacts

25k Contacts

100k Contacts

Full Feature Pricing

Refund Period

Free Trial/Demo

Minimum Contract

$35
$50
$75
$230
$370
$870
$2240

 

Features

Lead Scoring

Lead Segmentation

Web Activity Tracking

SMS Marketing

Personalized Web Content

Predictive Analytics

Bi-Directional CRM Syncing

Event Management

Create Invoices

Create Quotes

A/B Split Testing

Form Builder

Landing Page Builder

Create Membership Websites

Bulk Social Media Posting

Sales Reporting

Sales Alerts

Mobile Application

Social CRM

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Integration

WordPress Integration

Outlook Integration

Gmail Integration

SalesForce Integration

SAP Integration

Oracle Integration

NetSuite Integration

SugarCRM Integration

MicroSoft Dynamics Integration

Zapier Integration

Total # of Integrations

 

 

 

 

 

 

 

 

 

1000+

HubSpot Company Info

Website URL

HQ Location

Founded

Support Link

Alternatives

Drip

Drip

Who is this software for?

Choose Drip if social media integration and automation are your business’ main requirements. This software is suitable for any business such as salons, hotels, healthcare clinics, and single owner blogs.

Pros

  • 14-day free trial
  • WordPress plugin available
  • Powerful as a CRM

Cons

  • Only very basic templates available

Pricing

500 Contacts

1k Contacts

2.5k Contacts

10k Contacts

25k Contacts

100k Contacts

Full Feature Pricing

Refund Period

Free Trial/Demo

Minimum Contract

$41
$149
$254
$779
$99
30 Days

 

Features

Lead Scoring

Lead Segmentation

Web Activity Tracking

SMS Marketing

Personalized Web Content

Predictive Analytics

Bi-Directional CRM Syncing

Event Management

Create Invoices

Create Quotes

A/B Split Testing

Form Builder

Landing Page Builder

Create Membership Websites

Bulk Social Media Posting

Sales Reporting

Sales Alerts

Mobile Application

Social CRM

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Integration

WordPress Integration

Outlook Integration

Gmail Integration

SalesForce Integration

SAP Integration

Oracle Integration

NetSuite Integration

SugarCRM Integration

MicroSoft Dynamics Integration

Zapier Integration

Total # of Integrations

 

 

 

 

 

 

 

 

 

 

1000+

Drip Company Info

Website URL

HQ Location

Founded

Support Link

Alternatives

ConvertKit

Best Alternative

ActiveCampaign

Who is this software for?

Choose ActiveCampaign if you run a small to medium sized business, for example an online store, that relies on email automation. This software is extremely powerful when creating email campaigns that generate ROI.

Pros

  • 14-day free trial
  • Good selection of landing page templates
  • Suitable as a CRM

Cons

  • No A/B testing

Pricing

500 Contacts

1k Contacts

2.5k Contacts

10k Contacts

25k Contacts

100k Contacts

Full Feature Pricing

Refund Period

Free Trial/Demo

Minimum Contract

$9
$17
$39
$111
$179
$299

 

Features

Lead Scoring

Lead Segmentation

Web Activity Tracking

SMS Marketing

Personalized Web Content

Predictive Analytics

Bi-Directional CRM Syncing

Event Management

Create Invoices

Create Quotes

A/B Split Testing

Form Builder

Landing Page Builder

Create Membership Websites

Bulk Social Media Posting

Sales Reporting

Sales Alerts

Mobile Application

Social CRM

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Integration

WordPress Integration

Outlook Integration

Gmail Integration

SalesForce Integration

SAP Integration

Oracle Integration

NetSuite Integration

SugarCRM Integration

MicroSoft Dynamics Integration

Zapier Integration

Total # of Integrations

 

 

 

 

 

 

 

 

 

 

1000+

ActiveCampaign Company Info

Website URL

HQ Location

Founded

Support Link

HubSpot vs Drip Summary

HubSpot

Users can take advantage of robust lead generation, CRM, marketing automation and email automation features when they choose HubSpot.

Gauging the activities of a marketing campaign was never a simple task before HubSpot, but with this software, you can develop social media campaigns with ease. Plus, you can streamline your reporting, and process regular marketing activities with HubSpot.

Marketing teams prefer to have HubSpot because of its powerful lead generation features and this software also lets you gauge a campaign’s profitability through its split testing features.

It has a fully functional CRM for tracking message activity and replying to customers and if you are on a budget and looking for quality, choosing HubSpot will be a good decision.

Drip

Almost every business these days rely on social media marketing, it is an important aspect to generate revenue, and not many automation tools offer social media integration features as good as Drip.

Facebook integration is one of this software’s strongest features as it sends relevant emails to customers and this software generates these emails according to the customer’s actions and preferences on the Facebook page and advertisements of a company.

Drip is also an efficient automation software tool, users can use it purely for automation purposes if they do not use social media as their main source of lead and revenue generation.

A big con of Drip is that you cannot use it solely for email automation. The difficult features paired with the software’s expense will prove to be counterproductive. Drip can be too technical for people who do not have experience using automation software and some disappointment from users also arises because of its limited and difficult automation features.

Therefore, many users have second thoughts when they consider buying it. Keeping the cons aside, Drip has a visual builder feature, which is pretty underrated and creating workflows becomes remarkably easy because of it. Moreover, you won’t need to acquire the services of an experienced programmer to operate this feature.

Key Differences

There are huge differences between these two tools. HubSpot is cheaper while Drip is considered to be too expensive by many. This makes HubSpot a better alternative for startups and businesses on a budget.

Drip, on the other hand, is only affordable by larger companies, however, it does have some features like a visual builder and Facebook integration that are better than HubSpot.

HubSpot Tool Ratings

  • Price: 4/5
  • Features: 4.5/5
  • Customer Support: 5/5
  • Integration: 3.5/5
  • Overall: 4.5/5

Drip Tool Ratings

  • Price: 2.5/5
  • Features: 5/5
  • Customer Support: 4/5
  • Integration: 4/5
  • Overall: 4/5

Conclusion

It is easy to choose one after comparing their usability, convenience, pricing, and overall features. HubSpot takes this one by a margin. It is a well-rounded software that has more pros than cons and is remarkably cheaper considering its first-rate features.

Choose HubSpot if your business relies on campaign analysis and tracking. You can convert better leads through this software’s superior lead generation features.

Choose Drip if you run big businesses that require regular social media marketing. Food chains and fashion franchises find Drip to be a good match for their needs.

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