HubSpot vs Drip
A Review & Comparison
[Updated 2019]




Who is this software for?

Choose Hubspot if your business requires a powerful ‘all-round’ marketing tool. Manufacturers and retail business owners will love this tool for the easy of use and marketing efficiency.
Choose Drip if social media integration and automation are your business’ main requirements. This software is suitable for any business such as salons, hotels, healthcare clinics, and single owner blogs.


  • Forever free’ limited version available
  • Powerful CRM tool
  • A/B testing & reporting
  • 14-day free trial
  • WordPress plugin available
  • Powerful as a CRM


  • One of the higher priced tools on the market
  • Only very basic templates available


500 Contacts


1k Contacts


2.5k Contacts


10k Contacts


25k Contacts


100k Contacts


Full Feature Pricing


Refund Period

30 Days

Free Trial/Demo



Minimum Contract


Lead Scoring



Lead Segmentation



Web Activity Tracking



SMS Marketing



Personalized Web Content



Predictive Analytics


Bi-Directional CRM Syncing



Event Management



Create Invoices



Create Quotes



A/B Split Testing



Form Builder



Landing Page Builder



Create Membership Websites



Bulk Social Media Posting



Sales Reporting



Sales Alerts



Mobile Application



Social CRM




WordPress Integration


Outlook Integration



Gmail Integration



SalesForce Integration



SAP Integration



Oracle Integration



NetSuite Integration



SugarCRM Integration



MicroSoft Dynamics Integration



Zapier Integration



Total # of Integrations


Company Info

HQ Location





HubSpot vs Drip Summary


Users can take advantage of robust lead generation, CRM, marketing automation and email automation features when they choose HubSpot.

Gauging the activities of a marketing campaign was never a simple task before HubSpot, but with this software, you can develop social media campaigns with ease. Plus, you can streamline your reporting, and process regular marketing activities with HubSpot.

Marketing teams prefer to have HubSpot because of its powerful lead generation features and this software also lets you gauge a campaign’s profitability through its split testing features.

It has a fully functional CRM for tracking message activity and replying to customers and if you are on a budget and looking for quality, choosing HubSpot will be a good decision.


Almost every business these days rely on social media marketing, it is an important aspect to generate revenue, and not many automation tools offer social media integration features as good as Drip.

Facebook integration is one of this software’s strongest features as it sends relevant emails to customers and this software generates these emails according to the customer’s actions and preferences on the Facebook page and advertisements of a company.

Drip is also an efficient automation software tool, users can use it purely for automation purposes if they do not use social media as their main source of lead and revenue generation.

A big con of Drip is that you cannot use it solely for email automation. The difficult features paired with the software’s expense will prove to be counterproductive. Drip can be too technical for people who do not have experience using automation software and some disappointment from users also arises because of its limited and difficult automation features.

Therefore, many users have second thoughts when they consider buying it. Keeping the cons aside, Drip has a visual builder feature, which is pretty underrated and creating workflows becomes remarkably easy because of it. Moreover, you won’t need to acquire the services of an experienced programmer to operate this feature.

Key Differences

There are huge differences between these two tools. HubSpot is cheaper while Drip is considered to be too expensive by many. This makes HubSpot a better alternative for startups and businesses on a budget.

Drip, on the other hand, is only affordable by larger companies, however, it does have some features like a visual builder and Facebook integration that are better than HubSpot.

HubSpot Tool Ratings

  • Price: 4/5
  • Features: 4.5/5
  • Customer Support: 5/5
  • Integration: 3.5/5
  • Overall: 4.5/5

Drip Tool Ratings

  • Price: 2.5/5
  • Features: 5/5
  • Customer Support: 4/5
  • Integration: 4/5
  • Overall: 4/5


It is easy to choose one after comparing their usability, convenience, pricing, and overall features. HubSpot takes this one by a margin. It is a well-rounded software that has more pros than cons and is remarkably cheaper considering its first-rate features.

Choose HubSpot if your business relies on campaign analysis and tracking. You can convert better leads through this software’s superior lead generation features.

Choose Drip if you run big businesses that require regular social media marketing. Food chains and fashion franchises find Drip to be a good match for their needs.

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