HubSpot vs Infusionsoft
A Review & Comparison
[Updated 2019]

PRICING   //   FEATURES  //   INTEGRATION  //   ALTERNATIVE  //   REVIEW

HubSpot

InfusionSoft

Who is this software for?

Choose Hubspot if your business requires a powerful ‘all-round’ marketing tool. Manufacturers and retail business owners will love this tool for the easy of use and marketing efficiency.
Choose Infusionsoft if you own a business that requires seemless automation. Infusionsoft is an ideal option for online personalities, podcasters, and key influencers, etc.

Pros

  • Forever free’ limited version available
  • Powerful CRM tool
  • A/B testing & reporting
  • Free trial available
  • WordPress plugin for easy management
  • Powerful CRM tool

Cons

  • One of the higher priced tools on the market
  • Can be difficult to learn it’s features

Pricing

500 Contacts

$35
$23

1k Contacts

$50
$30

2.5k Contacts

$75
$130

10k Contacts

$230
$200

25k Contacts

$370
$250

100k Contacts

$870
$400

Full Feature Pricing

$2240
$499

Refund Period

Free Trial/Demo

 

 

Minimum Contract

Features

Lead Scoring

 

 

Lead Segmentation

 

 

Web Activity Tracking

 

 

SMS Marketing

 

 

Personalized Web Content

 

 

Predictive Analytics

 

Bi-Directional CRM Syncing

 

 

Event Management

 

 

Create Invoices

 

 

Create Quotes

 

 

A/B Split Testing

 

 

Form Builder

 

 

Landing Page Builder

 

 

Create Membership Websites

 

 

Bulk Social Media Posting

 

 

Sales Reporting

 

 

Sales Alerts

 

 

Mobile Application

 

 

Social CRM

 

 

Integration

WordPress Integration

 

Outlook Integration

 

 

Gmail Integration

 

 

SalesForce Integration

 

 

SAP Integration

 

 

Oracle Integration

 

 

NetSuite Integration

 

 

SugarCRM Integration

 

 

MicroSoft Dynamics Integration

 

 

Zapier Integration

 

 

Total # of Integrations

1000+
1000+

Company Info

HQ Location

US
US

Founded

2006
2001

Alternatives

HubSpot vs Infusionsoft Summary

HubSpot

HubSpot is an automation software that lets its users manage and analyze their marketing campaigns and is far ahead of its competition because of its ability to bring numerous marketing activities into one place.

This software lets you build email, social and ad campaigns and offers analytics tools that its users can use for processing, reporting, and streamlining their campaigns. It is a perfect tool for people who want to boost their business intelligence.

Businesses that rely on lead conversion can benefit greatly from HubSpot as it has top-notch features for lead generation that takes the burden off sales teams.

Because of this software’s reliable lead generation features, businesses find it easy to focus on other pressing matters that cannot be solved through automation.

Split testing (also known as A/B testing) is an important option for businesses that generate profits through regular marketing campaigns.

HubSpot offers split testing tools that you can use to improve your campaign’s performance, this handy feature eliminates the need for gambling and risk-taking as it gives you precise data go with what works best.

Infusionsoft

Infusionsoft’s name is synonymous with successful business automation. This software is a dream-come-true for smaller businesses as it has a smooth marketing automation builder that helps with streamlining emails to your prospects.

This software has CRM that allows you to seamlessly handle your customer data and break it down into smaller categories.

First-rate lead scoring, immaculate contact records, and segmentation are just some features that make Infusionsoft a worthy competitor to any high-quality automation software. It also has a user-friendly mobile application that gives you complete analysis of your leads and campaigns.

Infusionsoft’s marketing automation is miles ahead of its competitors. In addition to gauging customer activity on the website, you can also build campaigns through an easy drag and drop option.

The software eliminates daily mundane tasks through its strong automation and also smoothens workflow. You can also run your e-commerce store through Infusionsoft.

Although it doesn’t compare to e-commerce giants like Magento and Shopify, it’s a good option if you do not want to spend money on separate software.

Key Differences

Infusionsoft and HubSpot are worlds apart because of their features and functionality. HubSpot is more of a lead generation software with marketing automation abilities, whereas Infusionsoft is a completely different animal.

Its primary focus is marketing automation, which is why it has extensive features that simplify online marketing. HubSpot is a perfect match for mid to large-scale businesses but is also bodes well for smaller businesses.

HubSpot Tool Ratings

  • Price: 4/5
  • Features: 4.5/5
  • Integration: 3.5/5
  • Customer Support: 5/5
  • Overall: 4.5/5

InfusionSoft Tool Ratings

  • Price: 3/5
  • Features: 4.5/5
  • Customer Support: 4/5
  • Integration: 4/5
  • Overall: 4/5

Conclusion

The type and size of business that you run is a big determinant of the software you should choose for marketing automation.

Choose HubSpot if you run a large business that focuses on scouring prospects from the internet and converting them into customers. A multi-national company looking for a solid CRM and a centralized platform to manage its sales and marketing will find HubSpot to be the perfect solution.

Choose Infusionsoft if you are a small business owner. Smaller businesses in the digital marketing world flourish through automation and that is precisely what Infusionsoft will do for you.