HubSpot vs MailChimp
A Review & Comparison
[Updated 2019]




Who is this software for?

Choose Hubspot if your business requires a powerful ‘all-round’ marketing tool. Manufacturers and retail business owners will love this tool for the easy of use and marketing efficiency.
Choose MailChimp if you don’t have much experience with marketing automation. It has user-friendly features and affordable rates. New businesses, bloggers, and graphic designers will find MailChimp more than adequate for their needs.


  • Forever free’ limited version available
  • Powerful CRM tool
  • A/B testing & reporting
  • Generous free trial available
  • Plenty of templates to choose from
  • A robust CRM & marketing tool


  • One of the higher priced tools on the market
  • A/B testing not as powerful as some other tools


500 Contacts


1k Contacts


2.5k Contacts


10k Contacts


25k Contacts


100k Contacts


Full Feature Pricing


Refund Period

30 Days

Free Trial/Demo



Minimum Contract


Lead Scoring



Lead Segmentation



Web Activity Tracking



SMS Marketing



Personalized Web Content



Predictive Analytics


Bi-Directional CRM Syncing



Event Management



Create Invoices



Create Quotes



A/B Split Testing



Form Builder



Landing Page Builder



Create Membership Websites



Bulk Social Media Posting



Sales Reporting



Sales Alerts



Mobile Application



Social CRM




WordPress Integration


Outlook Integration



Gmail Integration



SalesForce Integration



SAP Integration



Oracle Integration



NetSuite Integration



SugarCRM Integration



MicroSoft Dynamics Integration



Zapier Integration



Total # of Integrations


Company Info

HQ Location





HubSpot vs MailChimp Summary


It is rare to find a company these days that doesn’t heavily rely on automation software. You can benefit from boosted sales and increased productivity rates after adopting automation software for your business.

Hubspot is a famous software that several businesses use for precisely those reasons. Thousands of businesses use this software for its ability to generate leads, automate emails, campaign creating features and split testing.

What’s great about all of these features is that Hubspot brings them all together in one place.

Hubspot also lets its users create and manage social marketing campaigns and managing these campaigns is simple as all of Hubspot’s features are extremely user-friendly. T

his software improves customer interaction through its superb automation features. Its CRM is designed to ensure that there are no distractions when you follow up with your customers.

You can also convert your prospects into leads through this software’s efficient lead generation capabilities, this lead generation process is also automated.

Therefore, you can dedicate your team’s energy towards more productive things.  It is rare to find an automation software that is as complete as Hubspot.


Businesses use MailChimp for tracking email and ad campaigns. MailChimp is a perfect tool for growing brand audiences through its campaign automation feature and you can handle your subscribers through this software by looking at the preferences and demands of your prospects and current audience.

MailChimp also gives its users several template options for their websites, users can customize these templates to their liking. This feature comes in handy when you want to create professional emails for your clients.

MailChimp has strong integration and you can connect with a wide array of software tools to improve your productivity.

Good deliverability is a key element that makes an automation software great. Time zone delivery is another helpful feature of MailChimp’s and helps to deliver emails according to the specific time zones.

You can say MailChimp knows what the essence of marketing automation is.

Key Differences

Two elements give Hubspot and MailChimp an upper hand over each other. Hubspot has better customer support whilst MailChimp’ s customer support tends to be inconsistent at times.

The latter does have the edge when it comes to integrations, MailChimp is compatible with most applications and software while Hubspot is not.


  • Price: 4/5
  • Features: 4.5/5
  • Integration: 3.5/5
  • Customer Support: 5/5
  • Overall: 4.5/5

MailChimp Tool Ratings

  • Price: 4/5
  • Features: 3/5
  • Customer Support: 3.5/5
  • Integration: 4/5
  • Overall: 4/5


If you have to choose between the two, go for Hubspot. The prices are almost the same, but Hubspot has more features. However, if you use a lot of different software for various business processes and need perfect integration, you should choose MailChimp.

Choose Hubspot if you own a small business. It is a great way to get started because of its easy features and affordable price.

Choose MailChimp if your work mainly depends on integration with other software. First-time entrepreneurs will love MailChimp because of its adjustable templates and efficient lead tracking features.

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