HubSpot vs Marketo
A Review & Comparison
[Updated 2020]

PRICING   //   FEATURES  //   INTEGRATION  //   ALTERNATIVE  //   REVIEW

HubSpot

Who is this software for?

Choose Hubspot if your business requires a powerful ‘all-round’ marketing tool. Manufacturers and retail business owners will love this tool for the easy of use and marketing efficiency.

Pros

  • Forever free’ limited version available
  • Powerful CRM tool
  • A/B testing & reporting

Cons

  • One of the higher priced tools on the market

Pricing

500 Contacts

1k Contacts

2.5k Contacts

10k Contacts

25k Contacts

100k Contacts

Full Feature Pricing

Refund Period

Free Trial/Demo

Minimum Contract

$35
$50
$75
$230
$370
$870
$2240

 

Features

Lead Scoring

Lead Segmentation

Web Activity Tracking

SMS Marketing

Personalized Web Content

Predictive Analytics

Bi-Directional CRM Syncing

Event Management

Create Invoices

Create Quotes

A/B Split Testing

Form Builder

Landing Page Builder

Create Membership Websites

Bulk Social Media Posting

Sales Reporting

Sales Alerts

Mobile Application

Social CRM

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Integration

WordPress Integration

Outlook Integration

Gmail Integration

SalesForce Integration

SAP Integration

Oracle Integration

NetSuite Integration

SugarCRM Integration

MicroSoft Dynamics Integration

Zapier Integration

Total # of Integrations

 

 

 

 

 

 

 

 

 

1000+

HubSpot Company Info

Website URL

HQ Location

Founded

Support Link

Alternatives

Marketo

marketo-logo

Who is this software for?

Choose Marketo if your business earns its revenues by pinpointing prospects and converting them into customers. Large-scale business owners, restaurants, showrooms and retailers will benefit greatly from the Marketo suite.

Pros

  • Good selection of landing page templates
  • Powerful marketing tools
  • Easy and simple to use

Cons

  • Not suitable as a CRM

Pricing

500 Contacts

1k Contacts

2.5k Contacts

10k Contacts

25k Contacts

100k Contacts

Full Feature Pricing

Refund Period

Free Trial/Demo

Minimum Contract

$3195

 

Features

Lead Scoring

Lead Segmentation

Web Activity Tracking

SMS Marketing

Personalized Web Content

Predictive Analytics

Bi-Directional CRM Syncing

Event Management

Create Invoices

Create Quotes

A/B Split Testing

Form Builder

Landing Page Builder

Create Membership Websites

Bulk Social Media Posting

Sales Reporting

Sales Alerts

Mobile Application

Social CRM

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Integration

WordPress Integration

Outlook Integration

Gmail Integration

SalesForce Integration

SAP Integration

Oracle Integration

NetSuite Integration

SugarCRM Integration

MicroSoft Dynamics Integration

Zapier Integration

Total # of Integrations

 

 

 

 

 

 

 

 

 

 

1000+

Marketo Company Info

Website URL

HQ Location

Founded

Support Link

Alternatives

Best Alternative

ActiveCampaign

Who is this software for?

Choose ActiveCampaign if you run a small to medium sized business, for example an online store, that relies on email automation. This software is extremely powerful when creating email campaigns that generate ROI.

Pros

  • 14-day free trial
  • Good selection of landing page templates
  • Suitable as a CRM

Cons

  • No A/B testing

Pricing

500 Contacts

1k Contacts

2.5k Contacts

10k Contacts

25k Contacts

100k Contacts

Full Feature Pricing

Refund Period

Free Trial/Demo

Minimum Contract

$9
$17
$39
$111
$179
$299

 

Features

Lead Scoring

Lead Segmentation

Web Activity Tracking

SMS Marketing

Personalized Web Content

Predictive Analytics

Bi-Directional CRM Syncing

Event Management

Create Invoices

Create Quotes

A/B Split Testing

Form Builder

Landing Page Builder

Create Membership Websites

Bulk Social Media Posting

Sales Reporting

Sales Alerts

Mobile Application

Social CRM

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Integration

WordPress Integration

Outlook Integration

Gmail Integration

SalesForce Integration

SAP Integration

Oracle Integration

NetSuite Integration

SugarCRM Integration

MicroSoft Dynamics Integration

Zapier Integration

Total # of Integrations

 

 

 

 

 

 

 

 

 

 

1000+

ActiveCampaign Company Info

Website URL

HQ Location

Founded

Support Link

HubSpot vs Marketo Summary

HubSpot

Companies that require marketing automation, CRM, email automation and lead generation in a single location opt for HubSpot. It is a one-stop-shop for gauging all the activities within your marketing campaigns.

This software lets its users build their own social and marketing campaigns from scratch and offers analytics tools that help in processing, reportin, and streamlining daily business activities conveniently.

Lead conversion is another great option on this software and sales teams love this software because it takes away the burden of scouring leads from them, moreover, it helps them convert their leads faster. Users can also split test their campaigns with the help of HubSpot and by split testing, you can make the necessary adjustment to your campaigns by optimizing their performance.

The built-in CRM on HubSpot is one of its most underrated features, its functionality is second to none and helps you to track messages including the replies too. It also offers transactional emails, bot creation and live chat options that are helpful for digital marketing businesses that seek complete automation.

Marketo

Large sales and marketing teams will find Marketo to be a godsend for them. Central hubs are crucial for running campaigns, which means teams also have to run repetitive lead generation tasks to improve their business’ profitability.

Marketo has a variety of modules helpful for boosting online business performance rapidly. Smaller marketing teams and businesses might find this software less useful because it has several functions suited only in large-scale applications and small businesses will find the additional costs of modules to be counterproductive for their revenue generation.

Marketo’s workflow functions are a wonder to behold, they give you full control of lead qualifying processes and making advance sales, which can help you solve complex tasks through simple yet efficient automation.

This software has a lead scoring feature that gauges a lead’s qualification before recommending or converting it. Marketo’s analytics reports could use some work and is its major con in, an otherwise, great automation software. It has subpar smart list functions and it does not provide comprehensive data.

Key Differences

Marketo is a software that was made for overseeing larger contact lists, whereas HubSpot does the opposite. HubSpot has better customer support than Marketo, there have been complaints regarding the latter’s customer support, however, they are few and far. Besides that, there is nothing that makes one software trump the other. Comparing Market to HubSpot is like comparing apples to oranges.

HubSpot Tool Ratings

  • Price: 4/5
  • Features: 4.5/5
  • Integration: 3.5/5
  • Customer Support: 5/5
  • Overall: 4.5/5

Marketo Tool Ratings

  • Price: 3/5
  • Features: 4/5
  • Customer Support: 4/5
  • Integration: 3.5/5
  • Overall: 3.5/5

Conclusion

HubSpot and Marketo automate marketing for two completely different business types. Therefore, choosing a winner between the two will not be fair.

Choose HubSpot if campaign analysis and tracking is the main goal of your business. It will help you determine strategies to convert more leads through the campaigns.

Choose Marketo if you run a big business that needs to automate their lead generation process. Marketo’s lead generation feature is unique in the sense that it provides users with thorough information regarding the leads.

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