HubSpot vs Marketo
A Review & Comparison
[Updated 2019]

PRICING   //   FEATURES  //   INTEGRATION  //   ALTERNATIVE  //   REVIEW

HubSpot

Marketo

Who is this software for?

Choose Hubspot if your business requires a powerful ‘all-round’ marketing tool. Manufacturers and retail business owners will love this tool for the easy of use and marketing efficiency.
Choose Marketo if your business earns its revenues by pinpointing prospects and converting them into customers. Large-scale business owners, restaurants, showrooms and retailers will benefit greatly from the Marketo suite.

Pros

  • Forever free’ limited version available
  • Powerful CRM tool
  • A/B testing & reporting
  • Good selection of landing page templates
  • Powerful marketing tools
  • Easy and simple to use

Cons

  • One of the higher priced tools on the market
  • Not suitable as a CRM

Pricing

500 Contacts

$35

1k Contacts

$50

2.5k Contacts

$75

10k Contacts

$230

25k Contacts

$370

100k Contacts

$870

Full Feature Pricing

$2240
$3195

Refund Period

Free Trial/Demo

 

 

Minimum Contract

Features

Lead Scoring

 

 

Lead Segmentation

 

 

Web Activity Tracking

 

 

SMS Marketing

 

 

Personalized Web Content

 

 

Predictive Analytics

 

Bi-Directional CRM Syncing

 

 

Event Management

 

 

Create Invoices

 

Create Quotes

 

A/B Split Testing

 

 

Form Builder

 

 

Landing Page Builder

 

 

Create Membership Websites

 

 

Bulk Social Media Posting

 

 

Sales Reporting

 

 

Sales Alerts

 

 

Mobile Application

 

 

Social CRM

 

 

Integration

WordPress Integration

 

Outlook Integration

 

 

Gmail Integration

 

 

SalesForce Integration

 

 

SAP Integration

 

 

Oracle Integration

 

 

NetSuite Integration

 

 

SugarCRM Integration

 

 

MicroSoft Dynamics Integration

 

 

Zapier Integration

 

 

Total # of Integrations

1000+
1000+

Company Info

HQ Location

US
US

Founded

2006
2006

Alternatives

HubSpot vs Marketo Summary

HubSpot

Companies that require marketing automation, CRM, email automation and lead generation in a single location opt for HubSpot. It is a one-stop-shop for gauging all the activities within your marketing campaigns.

This software lets its users build their own social and marketing campaigns from scratch and offers analytics tools that help in processing, reportin, and streamlining daily business activities conveniently.

Lead conversion is another great option on this software and sales teams love this software because it takes away the burden of scouring leads from them, moreover, it helps them convert their leads faster. Users can also split test their campaigns with the help of HubSpot and by split testing, you can make the necessary adjustment to your campaigns by optimizing their performance.

The built-in CRM on HubSpot is one of its most underrated features, its functionality is second to none and helps you to track messages including the replies too. It also offers transactional emails, bot creation and live chat options that are helpful for digital marketing businesses that seek complete automation.

Marketo

Large sales and marketing teams will find Marketo to be a godsend for them. Central hubs are crucial for running campaigns, which means teams also have to run repetitive lead generation tasks to improve their business’ profitability.

Marketo has a variety of modules helpful for boosting online business performance rapidly. Smaller marketing teams and businesses might find this software less useful because it has several functions suited only in large-scale applications and small businesses will find the additional costs of modules to be counterproductive for their revenue generation.

Marketo’s workflow functions are a wonder to behold, they give you full control of lead qualifying processes and making advance sales, which can help you solve complex tasks through simple yet efficient automation.

This software has a lead scoring feature that gauges a lead’s qualification before recommending or converting it. Marketo’s analytics reports could use some work and is its major con in, an otherwise, great automation software. It has subpar smart list functions and it does not provide comprehensive data.

Key Differences

Marketo is a software that was made for overseeing larger contact lists, whereas HubSpot does the opposite. HubSpot has better customer support than Marketo, there have been complaints regarding the latter’s customer support, however, they are few and far. Besides that, there is nothing that makes one software trump the other. Comparing Market to HubSpot is like comparing apples to oranges.

HubSpot Tool Ratings

  • Price: 4/5
  • Features: 4.5/5
  • Integration: 3.5/5
  • Customer Support: 5/5
  • Overall: 4.5/5

Marketo Tool Ratings

  • Price: 3/5
  • Features: 4/5
  • Customer Support: 4/5
  • Integration: 3.5/5
  • Overall: 3.5/5

Conclusion

HubSpot and Marketo automate marketing for two completely different business types. Therefore, choosing a winner between the two will not be fair.

Choose HubSpot if campaign analysis and tracking is the main goal of your business. It will help you determine strategies to convert more leads through the campaigns.

Choose Marketo if you run a big business that needs to automate their lead generation process. Marketo’s lead generation feature is unique in the sense that it provides users with thorough information regarding the leads.

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