HubSpot vs Ontraport
A Review & Comparison
[Updated 2019]




Who is this software for?

Choose Hubspot if your business requires a powerful ‘all-round’ marketing tool. Manufacturers and retail business owners will love this tool for the easy of use and marketing efficiency.
You should choose Ontraport if you need a powerful CRM and marketing automation tool but don’t have a big budget and you want to focus on high-quality leads.


  • Forever free’ limited version available
  • Powerful CRM tool
  • A/B testing & reporting
  • 14-day free trial
  • Excellent CRM system
  • A/B testing & reporting


  • One of the higher priced tools on the market
  • More expensive than other tools


500 Contacts


1k Contacts


2.5k Contacts


10k Contacts


25k Contacts


100k Contacts


Full Feature Pricing


Refund Period

90 Days

Free Trial/Demo



Minimum Contract


Lead Scoring



Lead Segmentation



Web Activity Tracking



SMS Marketing



Personalized Web Content



Predictive Analytics

Bi-Directional CRM Syncing



Event Management


Create Invoices



Create Quotes



A/B Split Testing



Form Builder



Landing Page Builder



Create Membership Websites



Bulk Social Media Posting



Sales Reporting



Sales Alerts



Mobile Application



Social CRM




WordPress Integration


Outlook Integration



Gmail Integration



SalesForce Integration



SAP Integration



Oracle Integration



NetSuite Integration



SugarCRM Integration



MicroSoft Dynamics Integration



Zapier Integration



Total # of Integrations


Company Info

HQ Location





HubSpot vs Ontraport Summary


Marketing automation is all the rage these days and every business, whether online or offline, chooses automation software to increase their productivity and generate sales.

Hubspot is an automation software that thousands of businesses use and although there are hundreds of other software tools out there, what makes Hubspot so unique is the fact that it brings email automation, lead generation, CRM, and marketing automation all in one place. This convenient feature makes the lives of its users much simpler.

Creating social marketing campaigns is a breeze with this software. The philosophy of Hubspot is that email marketing does not work alone, you have to combine it with a powerful CRM for the best outcomes for a business.

Hubspot stays true to that philosophy by automating customer interaction tracking and it gives separate section on its CRM to sales deals for undistracted follow-ups.

Converting leads is also possible through Hubspot. Getting resources to search leads online can be a huge burden for marketing teams, it is expensive and can be counterproductive at times.

Hubspot eliminates this issue by searching for leads, checking their background, and even converting them, essentially saving you time and money. You can even split test your campaigns to withdraw the ones that don’t work, and improve upon the profitable ones.

Additionally, Hubspot’s CRM lets businesses respond to their clients and keep track of messages as well. Overall Hubspot gives you complete automation features to improve lead generation, sales follow-ups, interaction tracking, etc.


Although Ontraport does not have nearly as many features as other automation software, the ones it does have are spot-on, quality over quantity is Ontraport’s main motto.

This software allows you to regulate messages and monitor performances of your campaigns and in addition to marketing emails, Hubspot lets you create professional landing pages. It makes populating data from your forms to the database automatically, so you have less work to do.

Ontraport’s CRM is not as good if you compare it to other automation software tools based on features other than email marketing.

There are tons of improvements that this company can make in its CRM to improve its worth in the marketing automation landscape. Ontraport does have an open API that is simple to operate, you can connect it to other tools without a professional’s help.

Key Differences

Ontraport and Hubspot are two completely different software tools. The first glaring difference that you’ll notice between them is the price. Hubspot has a slight upper hand in features as its CRM is much stronger than Ontraport’s.

However, the latter gets the upper edge in better overall user-friendliness as you may find some features in Hubspot require experienced hands.

HubSpot Tool Rating

  • Price: 4/5
  • Features: 4.5/5
  • Integration: 3.5/5
  • Customer Support: 5/5
  • Overall: 4.5/5

Ontraport Tool Rating

  • Price: 3/5
  • Features: 4/5
  • Integration: 4/5
  • Customer Support: 3.5/5
  • Overall: 4/5


This head-to-head battle ends in a tie once again. A stark difference exists in the marketing automation approach these tools take.

Choose Hubspot if you create original products and need powerful marketing tools to market them. Personal brands, retail businesses, and manufacturers will like this tool alike.

Choose Ontraport if your business has a smaller budget and you want your focus on most potential leads. If you sell service subscriptions, retail products or have a personal brand, you will love Ontraport.

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