HubSpot vs Ontraport
A Review & Comparison
[Updated 2019]

PRICING   //   FEATURES  //   INTEGRATION  //   ALTERNATIVE  //   REVIEW

HubSpot

Ontraport

Who is this software for?

Choose Hubspot if your business requires a powerful ‘all-round’ marketing tool. Manufacturers and retail business owners will love this tool for the easy of use and marketing efficiency.
You should choose Ontraport if you need a powerful CRM and marketing automation tool but don’t have a big budget and you want to focus on high-quality leads.

Pros

  • Forever free’ limited version available
  • Powerful CRM tool
  • A/B testing & reporting
  • 14-day free trial
  • Excellent CRM system
  • A/B testing & reporting

Cons

  • One of the higher priced tools on the market
  • More expensive than other tools

Pricing

500 Contacts

$35
$79

1k Contacts

$50
$79

2.5k Contacts

$75
$147

10k Contacts

$230
$297

25k Contacts

$370
$497

100k Contacts

$870

Full Feature Pricing

$2240
$497

Refund Period

90 Days

Free Trial/Demo

 

 

Minimum Contract

Features

Lead Scoring

 

 

Lead Segmentation

 

 

Web Activity Tracking

 

 

SMS Marketing

 

 

Personalized Web Content

 

 

Predictive Analytics

Bi-Directional CRM Syncing

 

 

Event Management

 

Create Invoices

 

 

Create Quotes

 

 

A/B Split Testing

 

 

Form Builder

 

 

Landing Page Builder

 

 

Create Membership Websites

 

 

Bulk Social Media Posting

 

 

Sales Reporting

 

 

Sales Alerts

 

 

Mobile Application

 

 

Social CRM

 

 

Integration

WordPress Integration

 

Outlook Integration

 

 

Gmail Integration

 

 

SalesForce Integration

 

 

SAP Integration

 

 

Oracle Integration

 

 

NetSuite Integration

 

 

SugarCRM Integration

 

 

MicroSoft Dynamics Integration

 

 

Zapier Integration

 

 

Total # of Integrations

1000+
85

Company Info

HQ Location

US
US

Founded

2006
2006

Alternatives

HubSpot vs Ontraport Summary

HubSpot

Marketing automation is all the rage these days and every business, whether online or offline, chooses automation software to increase their productivity and generate sales.

Hubspot is an automation software that thousands of businesses use and although there are hundreds of other software tools out there, what makes Hubspot so unique is the fact that it brings email automation, lead generation, CRM, and marketing automation all in one place. This convenient feature makes the lives of its users much simpler.

Creating social marketing campaigns is a breeze with this software. The philosophy of Hubspot is that email marketing does not work alone, you have to combine it with a powerful CRM for the best outcomes for a business.

Hubspot stays true to that philosophy by automating customer interaction tracking and it gives separate section on its CRM to sales deals for undistracted follow-ups.

Converting leads is also possible through Hubspot. Getting resources to search leads online can be a huge burden for marketing teams, it is expensive and can be counterproductive at times.

Hubspot eliminates this issue by searching for leads, checking their background, and even converting them, essentially saving you time and money. You can even split test your campaigns to withdraw the ones that don’t work, and improve upon the profitable ones.

Additionally, Hubspot’s CRM lets businesses respond to their clients and keep track of messages as well. Overall Hubspot gives you complete automation features to improve lead generation, sales follow-ups, interaction tracking, etc.

Ontraport

Although Ontraport does not have nearly as many features as other automation software, the ones it does have are spot-on, quality over quantity is Ontraport’s main motto.

This software allows you to regulate messages and monitor performances of your campaigns and in addition to marketing emails, Hubspot lets you create professional landing pages. It makes populating data from your forms to the database automatically, so you have less work to do.

Ontraport’s CRM is not as good if you compare it to other automation software tools based on features other than email marketing.

There are tons of improvements that this company can make in its CRM to improve its worth in the marketing automation landscape. Ontraport does have an open API that is simple to operate, you can connect it to other tools without a professional’s help.

Key Differences

Ontraport and Hubspot are two completely different software tools. The first glaring difference that you’ll notice between them is the price. Hubspot has a slight upper hand in features as its CRM is much stronger than Ontraport’s.

However, the latter gets the upper edge in better overall user-friendliness as you may find some features in Hubspot require experienced hands.

HubSpot Tool Rating

  • Price: 4/5
  • Features: 4.5/5
  • Integration: 3.5/5
  • Customer Support: 5/5
  • Overall: 4.5/5

Ontraport Tool Rating

  • Price: 3/5
  • Features: 4/5
  • Integration: 4/5
  • Customer Support: 3.5/5
  • Overall: 4/5

Conclusion

This head-to-head battle ends in a tie once again. A stark difference exists in the marketing automation approach these tools take.

Choose Hubspot if you create original products and need powerful marketing tools to market them. Personal brands, retail businesses, and manufacturers will like this tool alike.

Choose Ontraport if your business has a smaller budget and you want your focus on most potential leads. If you sell service subscriptions, retail products or have a personal brand, you will love Ontraport.

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