HubSpot vs Ontraport
A Review & Comparison
[Updated 2020]

PRICING   //   FEATURES  //   INTEGRATION  //   ALTERNATIVE  //   REVIEW

HubSpot

Who is this software for?

Choose Hubspot if your business requires a powerful ‘all-round’ marketing tool. Manufacturers and retail business owners will love this tool for the easy of use and marketing efficiency.

Pros

  • Forever free’ limited version available
  • Powerful CRM tool
  • A/B testing & reporting

Cons

  • One of the higher priced tools on the market

Pricing

500 Contacts

1k Contacts

2.5k Contacts

10k Contacts

25k Contacts

100k Contacts

Full Feature Pricing

Refund Period

Free Trial/Demo

Minimum Contract

$35
$50
$75
$230
$370
$870
$2240

 

Features

Lead Scoring

Lead Segmentation

Web Activity Tracking

SMS Marketing

Personalized Web Content

Predictive Analytics

Bi-Directional CRM Syncing

Event Management

Create Invoices

Create Quotes

A/B Split Testing

Form Builder

Landing Page Builder

Create Membership Websites

Bulk Social Media Posting

Sales Reporting

Sales Alerts

Mobile Application

Social CRM

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Integration

WordPress Integration

Outlook Integration

Gmail Integration

SalesForce Integration

SAP Integration

Oracle Integration

NetSuite Integration

SugarCRM Integration

MicroSoft Dynamics Integration

Zapier Integration

Total # of Integrations

 

 

 

 

 

 

 

 

 

 

1000+

HubSpot Company Info

Website URL

HQ Location

Founded

Support Link

Alternatives

Ontraport

ontraport

Who is this software for?

You should choose Ontraport if you need a powerful CRM and marketing automation tool but don’t have a big budget and you want to focus on high-quality leads.

Pros

  • 14-day free trial
  • Excellent CRM system
  • A/B testing & reporting

Cons

  • More expensive than other tools

Pricing

500 Contacts

1k Contacts

2.5k Contacts

10k Contacts

25k Contacts

100k Contacts

Full Feature Pricing

Refund Period

Free Trial/Demo

Minimum Contract

$79
$79
$147
$297
$497
$497
90 Days

 

Features

Lead Scoring

Lead Segmentation

Web Activity Tracking

SMS Marketing

Personalized Web Content

Predictive Analytics

Bi-Directional CRM Syncing

Event Management

Create Invoices

Create Quotes

A/B Split Testing

Form Builder

Landing Page Builder

Create Membership Websites

Bulk Social Media Posting

Sales Reporting

Sales Alerts

Mobile Application

Social CRM

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Integration

WordPress Integration

Outlook Integration

Gmail Integration

SalesForce Integration

SAP Integration

Oracle Integration

NetSuite Integration

SugarCRM Integration

MicroSoft Dynamics Integration

Zapier Integration

Total # of Integrations

 

 

 

 

 

 

 

 

 

 

85

Ontraport Company Info

Website URL

HQ Location

Founded

Support Link

Alternatives

Best Alternative

ActiveCampaign

Who is this software for?

Choose ActiveCampaign if you run a small to medium sized business, for example an online store, that relies on email automation. This software is extremely powerful when creating email campaigns that generate ROI.

Pros

  • 14-day free trial
  • Good selection of landing page templates
  • Suitable as a CRM

Cons

  • No A/B testing

Pricing

500 Contacts

1k Contacts

2.5k Contacts

10k Contacts

25k Contacts

100k Contacts

Full Feature Pricing

Refund Period

Free Trial/Demo

Minimum Contract

$9
$17
$39
$111
$179
$299

 

Features

Lead Scoring

Lead Segmentation

Web Activity Tracking

SMS Marketing

Personalized Web Content

Predictive Analytics

Bi-Directional CRM Syncing

Event Management

Create Invoices

Create Quotes

A/B Split Testing

Form Builder

Landing Page Builder

Create Membership Websites

Bulk Social Media Posting

Sales Reporting

Sales Alerts

Mobile Application

Social CRM

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Integration

WordPress Integration

Outlook Integration

Gmail Integration

SalesForce Integration

SAP Integration

Oracle Integration

NetSuite Integration

SugarCRM Integration

MicroSoft Dynamics Integration

Zapier Integration

Total # of Integrations

 

 

 

 

 

 

 

 

 

 

1000+

ActiveCampaign Company Info

Website URL

HQ Location

Founded

Support Link

HubSpot vs Ontraport Summary

HubSpot

Marketing automation is all the rage these days and every business, whether online or offline, chooses automation software to increase their productivity and generate sales.

Hubspot is an automation software that thousands of businesses use and although there are hundreds of other software tools out there, what makes Hubspot so unique is the fact that it brings email automation, lead generation, CRM, and marketing automation all in one place. This convenient feature makes the lives of its users much simpler.

Creating social marketing campaigns is a breeze with this software. The philosophy of Hubspot is that email marketing does not work alone, you have to combine it with a powerful CRM for the best outcomes for a business.

Hubspot stays true to that philosophy by automating customer interaction tracking and it gives separate section on its CRM to sales deals for undistracted follow-ups.

Converting leads is also possible through Hubspot. Getting resources to search leads online can be a huge burden for marketing teams, it is expensive and can be counterproductive at times.

Hubspot eliminates this issue by searching for leads, checking their background, and even converting them, essentially saving you time and money. You can even split test your campaigns to withdraw the ones that don’t work, and improve upon the profitable ones.

Additionally, Hubspot’s CRM lets businesses respond to their clients and keep track of messages as well. Overall Hubspot gives you complete automation features to improve lead generation, sales follow-ups, interaction tracking, etc.

Ontraport

Although Ontraport does not have nearly as many features as other automation software, the ones it does have are spot-on, quality over quantity is Ontraport’s main motto.

This software allows you to regulate messages and monitor performances of your campaigns and in addition to marketing emails, Hubspot lets you create professional landing pages. It makes populating data from your forms to the database automatically, so you have less work to do.

Ontraport’s CRM is not as good if you compare it to other automation software tools based on features other than email marketing.

There are tons of improvements that this company can make in its CRM to improve its worth in the marketing automation landscape. Ontraport does have an open API that is simple to operate, you can connect it to other tools without a professional’s help.

Key Differences

Ontraport and Hubspot are two completely different software tools. The first glaring difference that you’ll notice between them is the price. Hubspot has a slight upper hand in features as its CRM is much stronger than Ontraport’s.

However, the latter gets the upper edge in better overall user-friendliness as you may find some features in Hubspot require experienced hands.

HubSpot Tool Rating

  • Price: 4/5
  • Features: 4.5/5
  • Integration: 3.5/5
  • Customer Support: 5/5
  • Overall: 4.5/5

Ontraport Tool Rating

  • Price: 3/5
  • Features: 4/5
  • Integration: 4/5
  • Customer Support: 3.5/5
  • Overall: 4/5

Conclusion

This head-to-head battle ends in a tie once again. A stark difference exists in the marketing automation approach these tools take.

Choose Hubspot if you create original products and need powerful marketing tools to market them. Personal brands, retail businesses, and manufacturers will like this tool alike.

Choose Ontraport if your business has a smaller budget and you want your focus on most potential leads. If you sell service subscriptions, retail products or have a personal brand, you will love Ontraport.

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