Infusionsoft vs Drip
A Review & Comparison
[Updated 2019]




Who is this software for?

Choose Infusionsoft if you own a business that requires seemless automation. Infusionsoft is an ideal option for online personalities, podcasters, and key influencers, etc.
Choose Drip if social media integration and automation are your business’ main requirements. This software is suitable for any business such as salons, hotels, healthcare clinics, and single owner blogs.


  • Free trial available
  • WordPress plugin for easy management
  • Powerful CRM tool
  • 14-day free trial
  • WordPress plugin available
  • Powerful as a CRM


  • Can be difficult to learn it’s features
  • Only very basic templates available


500 Contacts


1k Contacts


2.5k Contacts


10k Contacts


25k Contacts


100k Contacts


Full Feature Pricing


Refund Period

30 Days

Free Trial/Demo



Minimum Contract

12 months


Lead Scoring



Lead Segmentation



Web Activity Tracking



SMS Marketing



Personalized Web Content



Predictive Analytics



Bi-Directional CRM Syncing



Event Management



Create Invoices



Create Quotes



A/B Split Testing



Form Builder



Landing Page Builder



Create Membership Websites



Bulk Social Media Posting



Sales Reporting



Sales Alerts



Mobile Application



Social CRM




WordPress Integration



Outlook Integration



Gmail Integration



SalesForce Integration



SAP Integration



Oracle Integration



NetSuite Integration



SugarCRM Integration



MicroSoft Dynamics Integration



Zapier Integration



Total # of Integrations


Company Info

HQ Location





Infusionsoft vs Drip Summary


Infusionsoft has made a significant impact on businesses over the years as its automation features are among the best in the marketing automation software landscape. Infusionsoft helps businesses automate a large portion of their work, helping them increase sales.

It also provides a high functioning CRM and will assist in categorizing data. Data can then be stored into lists and messages sent according to your lead’s preferences. Infusionsoft’s marketing automation is as good as they come, their drag and drop features allow you to create campaigns completely tailored to your ideas.

You will also notice that Infusionsoft comes in handy for saving time, which can be utilized for completing other pressing tasks, it assists sales teams greatly by boosting their productivity. This company stays ahead of its competition by offering something unique and its e-commerce features are a perfect example of this.

This option is perfect for people who do not want to spend their money on buying separate e-commerce software, you can promote and sell your products on it. To benefit from the software, you’ll need to do some coding for making adjustments to your e-commerce interface.

Infusionsoft’s integration features are extremely helpful for connecting with several software and applications and it is the perfect marketing automation software for smaller businesses.


Drip is famous for its social media integration and its Facebook integration is particularly useful for sending relevant messages to prospects based on their actions and preferences on the Facebook page. Businesses can also use Drip purely as automation software if they do not rely on generating their income through social media.

Drip has a few negatives that make people think twice when they are considering buying it. An example of these cons is that it is slightly more technical than most other automation software tools and as user-friendliness is a key aspect when seeking automation software this could be a real downside to purchasing Drip.

People will find it difficult to understand Drip, especially if they are new to automation software tools.

Key Differences

The prices of these tools are worlds apart. Infusionsoft is far cheaper than Drip and it is also user-friendly, which is quite the opposite of Drip. However, when it comes to social media integration, Drip has the upper hand. Drip will come in handy for big and small businesses while Infusionsoft is more suited for smaller ones.

InfusionSoft Tool Ratings

  • Price: 3/5
  • Features: 4.5/5
  • Customer Support: 4/5
  • Integration: 4/5
  • Overall: 4/5

Drip Tool Ratings

  • Price: 2.5/5
  • Features: 5/5
  • Customer Support: 4/5
  • Integration: 4/5
  • Overall: 4/5


Choose Infusionsoft if you want superior marketing automation features at low rates. Solo publishers, content creators, and small businesses like spas and bakeries will benefit from Infusionsoft the most.

Choose Drip if your business generates most of its money through social media integration. Drip is as useful for bigger businesses as it is for smaller ones. Hotels, restaurants, salons, healthcare clinics, etc will find Drip to be suitable for their needs.