Infusionsoft vs MailChimp
A Review & Comparison
[Updated 2019]

PRICING   //   FEATURES  //   INTEGRATION  //   ALTERNATIVE  //   REVIEW

Infusionsoft

MailChimp

Who is this software for?

Choose Infusionsoft if you own a business that requires seemless automation. Infusionsoft is an ideal option for online personalities, podcasters, and key influencers, etc.
Choose MailChimp if you don’t have much experience with marketing automation. It has user-friendly features and affordable rates. New businesses, bloggers, and graphic designers will find MailChimp more than adequate for their needs.

Pros

  • Free trial available
  • WordPress plugin for easy management
  • Powerful CRM tool
  • Generous free trial available
  • Plenty of templates to choose from
  • A robust CRM & marketing tool

Cons

  • Can be difficult to learn it’s features
  • A/B testing not as powerful as some other tools

Pricing

500 Contacts

$23
$9.99

1k Contacts

$30
$9.99

2.5k Contacts

$130
$30

10k Contacts

$200
$80

25k Contacts

$250
$155

100k Contacts

$400
$475

Full Feature Pricing

$499
$10

Refund Period

30 Days

Free Trial/Demo

 

 

Minimum Contract

12 months

Features

Lead Scoring

 

 

Lead Segmentation

 

 

Web Activity Tracking

 

 

SMS Marketing

 

 

Personalized Web Content

 

 

Predictive Analytics

 

 

Bi-Directional CRM Syncing

 

 

Event Management

 

 

Create Invoices

 

 

Create Quotes

 

 

A/B Split Testing

 

 

Form Builder

 

 

Landing Page Builder

 

 

Create Membership Websites

 

 

Bulk Social Media Posting

 

 

Sales Reporting

 

 

Sales Alerts

 

 

Mobile Application

 

 

Social CRM

 

 

Integration

WordPress Integration

 

 

Outlook Integration

 

 

Gmail Integration

 

 

SalesForce Integration

 

 

SAP Integration

 

 

Oracle Integration

 

 

NetSuite Integration

 

 

SugarCRM Integration

 

 

MicroSoft Dynamics Integration

 

 

Zapier Integration

 

 

Total # of Integrations

1000+
1000+

Company Info

HQ Location

US
US

Founded

2001
2001

Alternatives

Infusionsoft vs MailChimp Summary

Infusionsoft

Having a system to automate some of your day-to-day activities is crucial for saving money and time and if that’s what you are looking for, there is not a better software than Infusionsoft.

Infusionsoft will help you with its comprehensive automation features, numerous businessmen have reported growth in sales after adopting Infusionsoft for their business practices.  It has user-friendly features that make e-mail and marketing automation a breeze.

Small online and offline businesses can benefit from this software as it helps its users strategize their campaigns according to their categorized contact lists and with this feature, you can send emails according to the activities and preferences of your prospects.

Infusionsoft’s CRM is among the best when you compare it with other automation software tools. It lets you analyze the activities of your prospects and provides you with thorough details that come in handy to convert them.

Users can even build campaigns with the help of drag and drop options in Infusionsoft’s interface. Understanding Infusionsoft’s features doesn’t require too much time and you will have to admit that they are suitable for users who do not have prior knowledge about email automation.

Scaling business relationships and generating leads is also possible with Infusionsoft, it helps centralize the interaction of customers, which is one of the reasons why so many small businesses these days rely on this software.

MailChimp

Tracking ad and email campaigns are the main reason businesses use MailChimp. It has a campaign automation feature that helps grow audiences for specific brands and this software analyzes the demands and requirements of prospects and gives users detailed reports on how to convert them.

Another strong suit of MailChimp is its templates, users get several template options for their website and they have the freedom of customizing these templates. It is a handy feature for developing professional emails for attracting clients. Third-party integrations are also possible with MailChimp, it is a feature that improves productivity and increases deliverability rates.

A key determinant of good automation software is its good deliverability rate, and MailChimp has a good track record with this. With MailChimp, you can make deliveries according to time zones of specific countries.

It also has a helpful feature to eliminate confusion and ensure that no emails are left behind in junk folders.

Key Differences

Although both of these tools are perfect for smaller businesses, the key element that separates them is their features. Not only does Infusionsoft have more features than Mailchimp, but its features are also more advanced. Furthermore, Infusionsoft is cheaper and more user-friendly.

InfusionSoft Tool Ratings

  • Price: 3/5
  • Features: 4.5/5
  • Customer Support: 4/5
  • Integration: 4/5
  • Overall: 4/5

MailChimp Tool Ratings

  • Price: 4/5
  • Features: 3/5
  • Customer Support: 3.5/5
  • Integration: 4/5
  • Overall: 4/5

Conclusion

Choose Infusionsoft if your business sends automated emails to its prospects. Infusionsofts saves your contacts in categories and helps you send messages that are tailored to the prospect’s requirements. It is the perfect software for small business owners, bloggers, hair salons, or solo publishers.

Choose MailChimp if you are a new entrepreneur. MailChimp offers you first-class lead tracking features and adjustable templates and it also has good deliverability, which is vital to retain customers and convert prospects.