Infusionsoft vs Marketo
A Review & Comparison
[Updated 2019]




Who is this software for?

Choose Infusionsoft if you own a business that requires seemless automation. Infusionsoft is an ideal option for online personalities, podcasters, and key influencers, etc.
Choose Marketo if your business earns its revenues by pinpointing prospects and converting them into customers. Large-scale business owners, restaurants, showrooms and retailers will benefit greatly from the Marketo suite.


  • Free trial available
  • WordPress plugin for easy management
  • Powerful CRM tool
  • Good selection of landing page templates
  • Powerful marketing tools
  • Easy and simple to use


  • Can be difficult to learn it’s features
  • Not suitable as a CRM


500 Contacts


1k Contacts


2.5k Contacts


10k Contacts


25k Contacts


100k Contacts


Full Feature Pricing


Refund Period

Free Trial/Demo



Minimum Contract

12 months
12 Months


Lead Scoring



Lead Segmentation



Web Activity Tracking



SMS Marketing



Personalized Web Content



Predictive Analytics



Bi-Directional CRM Syncing



Event Management



Create Invoices


Create Quotes


A/B Split Testing



Form Builder



Landing Page Builder



Create Membership Websites



Bulk Social Media Posting



Sales Reporting



Sales Alerts



Mobile Application



Social CRM




WordPress Integration



Outlook Integration



Gmail Integration



SalesForce Integration



SAP Integration



Oracle Integration



NetSuite Integration



SugarCRM Integration



MicroSoft Dynamics Integration



Zapier Integration



Total # of Integrations


Company Info

HQ Location





Infusionsoft vs Marketo Summary


Virtually every entrepreneur who has adopted Infusionsoft for their business has raved about its greatness. Smaller businesses will benefit from this software the most for its ability to streamline prospect emails with efficiency.

Handling the data of your customers becomes easy with Infusionsoft because of solid contact list categorization features. Contact record maintenance, lead scoring, and excellent segmentation features make this software a perfect pick for any small business and Infusionsoft offers its users a mobile application that offers detailed analysis about campaigns and leads. The application is user-friendly with some great advanced features.

For software that caters to small businesses, Infusionsoft’s marketing automation is top-notch, it offers you a simple drag and drop option that allows you to make sophisticated ad campaigns and gauge the activities of your customers on your business website.

These features help smoothen workflow and automate daily tasks with ease. Infusionsoft also has e-commerce features that allow people to sell their products through their websites, this e-commerce feature is a welcome option. However, it does not compare well to known e-commerce platforms like Shopify and Magento, despite this, users who have smaller budgets will appreciate this feature.


Marketo is the opposite of Infusionsoft in the sense that it suits bigger businesses. Marketing teams in these big companies need central hubs for performing repetitive tasks for their campaigns to increase sales.

Marketo can help these teams by providing varying modules for improved performance. This software is not an ideal option for smaller businesses and teams, it has functions that will be of no use for smaller teams, which will only add to their expenses and therefore there are several better alternatives than Marketo for small business owners.

Marketo’s workflow functions let users make lead qualification and advance sales processes and the importance of lead scoring in this competitive generation cannot be denied. With Marketo, you will receive a system that gauges leads before converting them, however, the analytics reports of this software could use some improvement as they are below par and could provide better details.

Additionally, the date information on Marketo can be inaccurate at times and its smart function is also weaker in comparison to most of its competitors.

Key Differences

The key difference between Infusionsoft and Marketo is their suitability to different business types. Infusionsoft is a software for up and coming or small businesses while Marketo is the opposite. Infusionsoft also has an e-commerce feature and a mobile application – two features that are absent in Marketo.

InfusionSoft Tool Ratings

  • Price: 3/5
  • Features: 4.5/5
  • Customer Support: 4/5
  • Integration: 4/5
  • Overall: 4/5

Marketo Tool Ratings

  • Price: 3/5
  • Features: 4/5
  • Customer Support: 4/5
  • Integration: 3.5/5
  • Overall: 3.5/5


Infusionsoft and Marketo are the opposites of each other. One is for premium businesses while the other is for smaller businesses. However, based on overall ratings, Infusionsoft trumps Marketo with its slightly superior integration features.

Choose Infusionsoft if you own a small business. Automation is necessary for smaller businesses to flourish in the digital marketing world and Infusionsoft would be perfect for bloggers, podcasters, and social media personalities.

Choose Marketo if you run a large business. Marketo is expensive and has features that are incompatible with smaller businesses. Restaurants, large-scale advertising agencies, and hotels will Marketo suitable for their needs.

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