Infusionsoft vs Ontraport
A Review & Comparison
[Updated 2019]




Who is this software for?

Choose Infusionsoft if you own a business that requires seemless automation. Infusionsoft is an ideal option for online personalities, podcasters, and key influencers, etc.
You should choose Ontraport if you need a powerful CRM and marketing automation tool but don’t have a big budget and you want to focus on high-quality leads.


  • Free trial available
  • WordPress plugin for easy management
  • Powerful CRM tool
  • 14-day free trial
  • Excellent CRM system
  • A/B testing & reporting


  • Can be difficult to learn it’s features
  • More expensive than other tools


500 Contacts


1k Contacts


2.5k Contacts


10k Contacts


25k Contacts


100k Contacts


Full Feature Pricing


Refund Period

90 Days

Free Trial/Demo



Minimum Contract

12 months


Lead Scoring



Lead Segmentation



Web Activity Tracking



SMS Marketing



Personalized Web Content



Predictive Analytics


Bi-Directional CRM Syncing



Event Management


Create Invoices



Create Quotes



A/B Split Testing



Form Builder



Landing Page Builder



Create Membership Websites



Bulk Social Media Posting



Sales Reporting



Sales Alerts



Mobile Application



Social CRM




WordPress Integration



Outlook Integration



Gmail Integration



SalesForce Integration



SAP Integration



Oracle Integration



NetSuite Integration



SugarCRM Integration



MicroSoft Dynamics Integration



Zapier Integration



Total # of Integrations


Company Info

HQ Location





Infusionsoft vs Ontraport Summary


Infusionsoft is an automation software that offers features that are perfectly suited to small businesses. This software has a strong automation builder, CRM, sales pipeline, and e-commerce automation and allows you to manage data by helping you store it in smaller lists.

Marketing automation is another strength of Infusionsoft, it lets you build campaigns with its drag and drop builders, this feature allows users to tailor their campaigns without any interference.

Infusionsoft also eliminates several mundane tasks that waste time and hold companies back letting its teams focus on more pertinent tasks for generating profits.

Infusionsoft always likes to stay a few steps ahead of its competitors, which is why it offers users an e-commerce feature. You do not have to worry about acquiring a separate e-commerce platform if you do not have a big budget and whilst it is nowhere close to Magento or Shopify, it is perfect for getting the job done.

Keep in mind, however, that you might need some coding knowledge to change the appearance of your site.  Unlike proper e-commerce software tools, you will not be able to have thousands of products on your website to sell which is why smaller businesses will find this software more suitable for them.

Lastly, Infusionsoft offers great integration options and lets you connect with a variety of apps and software packages.


Ontraport is extremely limited when you compare its features to other automation software tools. Despite being limited, the selective features of this software are amazing as Ontraport likes to provide quality over quantity.

You can monitor performances and regulate messages through this software and it also has a feature that allows you create professional landing pages.

The software’s CRM is not up to par with other competing software tools and Ontraport could make several adjustments to its CRM for improving its status in the marketing automation playing field.

The API of this software is simple and can be connected with other tools without professional assistance. Improving personal experiences is the main goal of every business and there is a main focus on attracting leads and informing them about their products to then convert them into customers.

Ontraport is the perfect option for these kinds of businesses, especially smaller ones, its automation is efficient and gives you marketing tools that are sufficient for streamlining your business activities.

Key Differences

These software tools are pretty evenly matched because of their compatibility with smaller businesses.  However, Infusionsoft has the edge over Ontraport because of its superior integration and customer support.

InfusionSoft Tool Ratings

  • Price: 3/5
  • Features: 4.5/5
  • Customer Support: 4/5
  • Integration: 4/5
  • Overall: 4/5


  • Price: 3/5
  • Features: 4/5
  • Integration: 4/5
  • Customer Support: 3.5/5
  • Overall: 4/5


Choose Infusionsoft if you’re a solopreneur or a small business owner. You will be able to organize your contacts and send them newsletters and reminders regularly based on your chosen categories. Infusionsoft is perfect for Spas, salons, small bakeries etc.

Choose Ontraport if your business operates with a small budget and generates its revenue through lead generation. Retail product sellers and service subscription sellers will find this software beneficial.

Related Articles