What is Long Tail Pro?
Long Tail Pro (LTP) is THE keyword research tool of choice for many online business and niche site guys, myself included.
LTP was developed by Spencer Haws and his team to solve a need in the marketplace for people looking to find long tail keywords with low competition.
With keyword research being the number one thing you must perform if you want to make some serious money online with niche sites and various other online businesses, using Long Tail Pro can cut down the amount of time and effort required finding these diamonds in the rough, by literally finding them for you.
So how does it work?
LTP takes the Google Keyword Tool data and presents it in a slick, easy to use interface. What's more, the software removed the need to assess the competition manually by calculating the competition of keywords in the Search Engines. This feature alone has saved me 100's of hours trawling the Google search results looking at competing websites.
Long Tail Pro (LTP) is my tool of choice when it comes to finding money making keywords to build niche sites around. I have used the software to help find keywords for our own blog.
Who Is Long Tail Pro for?
- Anyone who is struggling with keyword research and needs.
- If you have limited time, then this software can boost you ahead to where you are ready to start making money.
- Newbies and Pros alike, anyone can use this tool and benefit from it.
- Market Samurai aficionados that want a quicker tool, with a modern interface.
Why Is Keyword Research So Important?
In order to be successful at making money online with niche websites, you need to have a solid foundation. That foundation comes in the form of keywords. If you make mistakes during your keyword research and selection stage, you are setting yourself up from failure from the very start.
Think about it, what are the intentions of a person searching for “4 man tents” vs the intention of those searching for the “Northface Bastion 4 man tent” for example?
I will tell you…the first person is searching for information on 4 man tents. They want to know what options are out there. The latter on the other hand, KNOWS what they want and they are ready to BUY.
This is why keyword research is so important and this is why Long Tail Pro reviews each keyword you choose and returns easy to understand metrics that anyone from newbies to pros can understand, and ultimately use to their advantage.
So what are these metrics I speak of?
KC (Keyword Competitiveness)
The competitiveness of a keyword has a direct impact on your ability to rank a web page for a certain keyword phrase. The KC operates on a scale of 1 to 100, with 1 being easy peasy to rank for and 100 being highly competitive.
The KC score is calculated for you by LTP in a single click. The software has its own internal algorithm which uses the metrics of the top 10 ranked pages in Google and returns a single score.
We can then use this score to pick off low competition keywords.
PRO TIP – A KC score of 30 or less is usually golden…
Making Long Tail Pro Pay For Itself
Earlier I linked to my case study where I show you a site that is making over $1,000 per month. This site all started from using Long Tail Pro for my keyword research.
Whilst, not every site you build is going to be a big winner like that site, with the time spent finding keywords being drastically reduced, you have more time to work on and improve your website, rather than stumbling around in the unproductive research stage.
Finding Keyword Seed list
Most people I speak with through this blog have problems just getting started.
The easiest way you can get started with Long Tail Pro is to start with a list of seed keywords.
The next question I get is “how do I get a list of seed keywords?”
There are a number of ways you can do this and they are all free and super easy. You can use 1 or all of these methods, whichever works best for you. However at the end, you will have a nice list of keywords that are not the keywords you will target, but they will act as a starting point to find lower competition keywords.
Here are just a few ideas to get you started;
- Amazon Products – Check out the categories and click around, you will find products that you've never heard of and open up potential niches.
- Click Bank – Again, thousands of products available, take a look at the gravity score to find the best sellers.
- UberSuggest – Uber is a free tool that finds thousands of keywords from a single keyword entry.
- Google Auto Suggest – What better way to find keywords than from Google themselves? Just start typing into Google search and see what comes up.
- Flippa – Finding proven niches from websites that are already making money – this is a great way to get ahead of the game.
- Your Passions, Problems, and Fears – So simple and closer to home. Get a pen and pad and just start writing what you like, what you don't like and any problems you've got or had recently.
What Are The Pros of LTP?
Our lives are filled with zooming around getting from one place to the next, always going at 100 miles per hour. Software is no different.
We expect the software we pay for to function at optimal speed, it is something that we all take for granted.
Many SEO and Keyword Research tools out there are tediously slow at performing the most simple of tasks. LTP, however, is slick and outperforms the other tools I have used by a mile. Tools such as Market Samurai and Ultimate Niche Finder Comparison.
2. Customer Support
I have contacted the LTP support team a couple of times for small questions and a bug I found in the software. The first time the advisor was able to answer my questions and help me on my way. The second time the developer actually added me on Skype and helped me fix the system bug…over the Christmas holidays! Now if that's not great customer support from the Long Tail Pro staff, I don't know what is!
The bug ended up being a database file corruption on my Laptop, so nothing actually to do with the software itself, just another program conflicting or something. I was back up and running in no time and the software has been great ever since.
The key reason why Long Tail Pro is my choice of keyword research tool is that it is simple to use. However don't let its simplicity fool you, behind the scenes you have calculations and mathematical formulas running, all within seconds to bring you the data you require at the click of a button.
What Are The Cons LTP?
1. Monthly Subscription
Having all of these great features comes at a price. There are some tools that offer a one-off payment for life, so why would you want to pay a monthly fee for LTP?
Well, you can get the basic version of LTP for free…however you don't get the use of the domain availability checker or the keyword competitiveness function, which is THE best feature of LTP. There is no other tool on the market that uses the same formula to provide super accurate estimations of keyword difficulty.
Is LTP suitable for newbies?
Absolutely, you really don't need any training at all (although there are support videos available).
You can be up and running creating your own campaigns within minutes.
Is there a steep learning curve?
Again, no in-depth training or learning is needed. It really is just point-and-click and interprets the data you see.
Will it work on my PC or Mac?
It does work on both Mac and PC, although I only have a PC so not tested on a Mac but it does state on the LTP website that the software supports both platforms.
Does it offer customer support?
I have firsthand experience of their customer support and ticketing system.
Let's just say that the developer was helping me via Skype on Boxing Day last year…great service & support.
Can I install it on more than 1 machine?
You can and their support section explains how.
How much does it cost?
At the time of writing you have 3 options;
- Take a 10 day trial of the tool, absolutely free.
- Pick up Long Tail Pro (without the KC feature) for $97 one-off payment
- Get the all-singing-all-dancing Long Tail Platinum for $25 per month (you can get a 7-day free trial here)
Where can I buy LTP?
Long Tail Pro is sold through their website and can use this link here – Get Long Tail Pro if you want to help me out!
Do I really need the platinum version?
In my opinion yes.
You get more features and the time saved and money you can make will more than cover the cost.
Which is better Long Tail Pro or Market Samurai?
Long Tail Pro beats Market Samurai by a long shot. After the issues MS had a few years back which rendered their product useless for this kind of research, there is no coming back for them.
The clunky old school interface is in dire need of a facelift and simply cannot compete with LongTailPro both on looks and performance.
I think that about covers it.