MailChimp vs
A Review & Comparison
[Updated 2019]



Who is this software for?

Choose MailChimp if you don’t have much experience with marketing automation. It has user-friendly features and affordable rates. New businesses, bloggers, and graphic designers will find MailChimp more than adequate for their needs.
Choose Prospect if lead conversion is the main driver of business revenue. Large businesses such as car dealership, hotels, and franchises will benefit from this software the most.


  • Generous free trial available
  • Plenty of templates to choose from
  • A robust CRM & marketing tool
  • A/b testing of emails & drip campaigns
  • 30-day money back guarantee
  • Affordable full feature pricing


  • A/B testing not as powerful as some other tools
  • No free trial offered


500 Contacts


1k Contacts


2.5k Contacts


10k Contacts


25k Contacts


100k Contacts


Full Feature Pricing


Refund Period

30 days
30 Days

Free Trial/Demo



Minimum Contract


Lead Scoring


Lead Segmentation


Web Activity Tracking


SMS Marketing



Personalized Web Content


Predictive Analytics



Bi-Directional CRM Syncing



Event Management



Create Invoices



Create Quotes



A/B Split Testing



Form Builder



Landing Page Builder



Create Membership Websites



Bulk Social Media Posting



Sales Reporting



Sales Alerts



Mobile Application



Social CRM




WordPress Integration



Outlook Integration



Gmail Integration



SalesForce Integration



SAP Integration



Oracle Integration



NetSuite Integration



SugarCRM Integration



MicroSoft Dynamics Integration



Zapier Integration



Total # of Integrations


Company Info

HQ Location





MailChimp vs Summary


Users who seek maximum automation for their business should choose MailChimp. Companies that do not rely on too much manpower use this software for their automation as the software has virtually everything a person could ask for to automate marketing operations. Its automation tools are complete and the platform is user-friendly.

With the software’s A.I powered tools, users can operate it without any prior experience.  MailChimp is an excellent software to keep long-time customers hanging around, it sends them regular newsletters updating them on a company’s new launches and what its plans are for its customers in the future, moreover, the software also plays a huge role in converting prospects as well.

MailChimp’s subscribers form ad-campaigns (targeted) to bring in an audience that falls outside the target market zone. MailChimp’s best strengths lie in reporting and analytic functions, they have handy options that allow users to make tactical strategies for increasing their conversions.

The software’s landing pages are beyond the charts, they can be used for making visually pleasing websites that also have great functioning abilities.

Entrepreneurs (new and experienced) will find this software’s integration features to be perfect for streamlining their daily workflow with little to no hassle.

MailChimp’s WordPress integration, in particular, is a handy feature for creating engaging websites that provide viewers with exciting content regularly.

A software with first-class integration options and second to none automation features, almost has it all. It offers easy integration with a variety of industry-recognized tools and software and has an excellent Chrome extension.

It allows users to take advantage of informed analysis and sound decisions regarding their tactics when it comes to lead generation and this software also makes lead verification a simpler task. Overall it prevents time wastage and increases productivity in workers. has a rare yet impressive cold emailing feature, it provides users with informative data by sending emails to prospects and regular clients. Margins for error for a business decrease significantly because of this software’s automation options, you could follow up with all of your business lists if you send an email to them through this software.’s functionality is considered to be a Godsend, combine it with a user-friendly interface and you have a must-have automation software.

Key Differences

MailChimp has stronger customer support and integration features than The latter software’s advantages include a slightly lower price and a well-rounded user interface.

MailChimp Tool Ratings

  • Price: 4/5
  • Features: 3/5
  • Customer Support: 3.5/5
  • Integration: 4/5
  • Overall: 4/5 Tool Ratings

  • Price: 3/5
  • Features: 4/5
  • Customer Support: 3/5
  • Integration: 3/5
  • Overall: 3.5/5


Choose MailChimp if you are an entrepreneur who generates their business revenue through software integration. Big and small businesses owners like healthcare physicians, podcasters, retailers, social media influencers should choose this software.

Choose if lead generation through email is the main source of income for your business. Healthcare clinics, digital marketing agencies, restaurants, bloggers, etc will find to be more than adequate software.

Related Articles