Marketo vs Aweber
A Review & Comparison
[Updated 2019]




Who is this software for?

Choose Marketo if your business earns its revenues by pinpointing prospects and converting them into customers. Large-scale business owners, restaurants, showrooms and retailers will benefit greatly from the Marketo suite.
Choose Aweber if you own a small business or run a blog, podcast or nonprofit organisation. Aweber automates your daily emails and collects prospect information through its useful autoresponders.


  • Good selection of landing page templates
  • Powerful marketing tools
  • Easy and simple to use
  • Pocket friendly pricing
  • 30-day free trial
  • A/B testing & CRM integration


  • Not suitable as a CRM
  • No money-back guarantee


500 Contacts


1k Contacts

2.5k Contacts


10k Contacts


25k Contacts


100k Contacts

Full Feature Pricing


Refund Period


Free Trial/Demo



Minimum Contract

12 months


Lead Scoring



Lead Segmentation



Web Activity Tracking



SMS Marketing



Personalized Web Content


Predictive Analytics



Bi-Directional CRM Syncing


Event Management



Create Invoices


Create Quotes


A/B Split Testing



Form Builder



Landing Page Builder



Create Membership Websites



Bulk Social Media Posting



Sales Reporting


Sales Alerts


Mobile Application



Social CRM




WordPress Integration



Outlook Integration



Gmail Integration



SalesForce Integration



SAP Integration



Oracle Integration



NetSuite Integration



SugarCRM Integration



MicroSoft Dynamics Integration



Zapier Integration



Total # of Integrations


Company Info

HQ Location





Marketo vs Aweber Summary


Large sales and marketing teams will love Marketo. It has central hubs for performing repetitive tasks and generating sales and the different modules of this software make it more comprehensive than most other automation tools out there as they are efficient and highly functional.

However, it might not be the best decision to buy this software if you don’t have a large contacts list. Marketo’s functions and features are tailor-made for large lists and large-scale businesses and adopting it for smaller businesses will only be counterproductive as the cost of modules begins to add up. Numerous other marketing tools are available that are perfectly capable of carrying small business automation.

Users of this software love its workflow functions. They complete difficult manual tasks and offer lead qualifying process and advance sales features that make things remarkably easier.

Lead scoring has become vital due to the emergence of digital marketing and this software’s lead scoring system filters out irrelevant leads and puts relevant leads forward. The process of eliminating leads is only possible due to data collection and lead qualifying processes. Marketo also lets users tweak its lead qualifying feature.

Marketo’s major cons are its data analysis reports. They could be more thorough by offering valuable data. Plus, the software’s smart list also lacks in quality.


It is rare to find an email automation software that is as efficient as Aweber. Millions of businesses from all over the world use it to generate profit. Aweber is the opposite of Marketo because it serves smaller businesses primarily.

The features and functions of this software are quite simple when you compare them with those of competitors’, however, despite its simplicity, Aweber proves its worth for businesses with small budgets. It has terrific autoresponders and templates (more than 700) and users can even customize them to their liking.

Aweber’s autoresponders collect prospect data and the software eliminates manual emails by automating the whole process. Choose this software if you want ease in handling your email lists and subscribers.

Some people might find its user-interface and navigation a bit difficult in the beginning, its interface is complicated and it might take you some time to understand it.

Key Differences

Marketo is a tailor-made software for large companies. On the other hand, Aweber is for smaller businesses. If you judge them based on their usefulness for their particular businesses, Marketo has the upper hand. Aweber can be expensive and its lack of user-friendly interface takes a toll on its good features.

Marketo Tool Ratings

  • Price: 3/5
  • Features: 4/5
  • Customer Support: 4/5
  • Integration: 3.5/5
  • Overall: 3.5/5

Aweber Tool Ratings

  • Price: 3/5
  • Features: 3.5/5
  • Customer Support: 3.5/5
  • Integration: 4/5
  • Overall: 4/5


Choose Marketo if you manage the operations of a large company that requires constant automation to improve workflow and productivity. Healthcare clinics, restaurants, car dealerships, hotels, etc are perfect candidates for using Marketo.

Choose Aweber if you run a small business that requires daily email automation and data collection of its prospects.  Nonprofit organizations, podcasters, and bloggers should choose Aweber.

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