Marketo vs ConvertKit
A Review & Comparison
[Updated 2019]




Who is this software for?

Choose Marketo if your business earns its revenues by pinpointing prospects and converting them into customers. Large-scale business owners, restaurants, showrooms and retailers will benefit greatly from the Marketo suite.
Choose ConvertKit if the main goal of your business is content creation for e.g., blogs, podcasts or vlogs. It will help you track and organize your content and it’s webinar events optimization is second to none.


  • Good selection of landing page templates
  • Powerful marketing tools
  • Easy and simple to use
  • 30-day free trial
  • WordPress friendly plugin
  • A/B testing & reporting


  • Not suitable as a CRM
  • Not a CRM – offers CRM integration


500 Contacts


1k Contacts


2.5k Contacts


10k Contacts


25k Contacts


100k Contacts


Full Feature Pricing


Refund Period

30 Days

Free Trial/Demo



Minimum Contract

12 months


Lead Scoring



Lead Segmentation



Web Activity Tracking



SMS Marketing



Personalized Web Content



Predictive Analytics



Bi-Directional CRM Syncing



Event Management



Create Invoices


Create Quotes


A/B Split Testing



Form Builder



Landing Page Builder



Create Membership Websites



Bulk Social Media Posting



Sales Reporting



Sales Alerts



Mobile Application



Social CRM




WordPress Integration



Outlook Integration



Gmail Integration



SalesForce Integration



SAP Integration



Oracle Integration



NetSuite Integration



SugarCRM Integration



MicroSoft Dynamics Integration



Zapier Integration



Total # of Integrations


Company Info

HQ Location





Marketo vs ConvertKit Summary


Automation is synonymous with business success these days and it’s hard to find a business that flourishes without a top tier automation software. This is particularly true for big businesses with a huge list of prospects.

Marketo proves to be the ultimate software for handling several mundane processes of big businesses, from marketing automation to email automation, this software does it all. Adopting Marketo for your business will not only increase your team’s productivity but also generate more sales and companies also rely on Marketo’s lead scoring features to convert their prospects.

It is a user-friendly feature that collects all of the prospect’s relevant data and delivers it to the user. After that, the user can use this data to adjust their business campaign.

You could say that this is a perfect software for digital marketers because it scours the internet to detect people with shared interests and it identifies them for you if they are potential prospects for your business.

Marketo does have its cons too, its analytics and data reports are far from thorough and to say that this software requires some work in this area would be an understatement. Additionally, the software’s smart list feature is not on par with other software standards.


Email automation has become a necessity for most businesses and several tools are available for offering this service, but few are as good as ConvertKit.  This software allows its users to create lists and they can even sort these lists in tags and categories. In addition to this, you also get a wide variety of landing pages and sign up forms for your website. You even have the freedom to tweak them according to your branding needs, which is a rare feature that ConvertKit offers to its users. The software also lets you create quick and professional emails because of its first-rate templates.

Converting prospects and tracking data are some other features that make this software so popular. You can monitor your company’s weaknesses and strengths to make improvements and so if you are looking for an automation software with a sophisticated e-commerce platform, you should choose ConvertKit.

Key Differences

Marketo and ConvertKit have more similarities than differences. Their features are perfect for converting prospects and retaining current customers.

ConvertKit has superior integration features and it also offers e-commerce features that are not available in Marketo. The former software is for bigger businesses while the latter is suitable for both large and small businesses.

Marketo Tool Ratings

  • Price: 3/5
  • Features: 4/5
  • Customer Support: 4/5
  • Integration: 3.5/5
  • Overall: 3.5/5

ConvertKit Tool Ratings

  • Price: 3/5
  • Features: 4/5
  • Customer Support: 4/5
  • Integration: 4/5
  • Overall: 4/5


Choose Marketo if you run a premium business. It is an expensive software that has features only suitable for large-scale operations. Car dealerships, large-scale restaurants, clothing brands, etc. will find Marketo to be a viable option.

Choose ConvertKit if you rely on organizing and tracking data regularly to generate sales. It is suitable software for content creators like podcasters, bloggers, and/or social media influencers.

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