Marketo vs ConvertKit
A Review & Comparison
[Updated 2019]

PRICING   //   FEATURES  //   INTEGRATION  //   ALTERNATIVE  //   REVIEW

Marketo

ConvertKit

Who is this software for?

Choose Marketo if your business earns its revenues by pinpointing prospects and converting them into customers. Large-scale business owners, restaurants, showrooms and retailers will benefit greatly from the Marketo suite.
Choose ConvertKit if the main goal of your business is content creation for e.g., blogs, podcasts or vlogs. It will help you track and organize your content and it’s webinar events optimization is second to none.

Pros

  • Good selection of landing page templates
  • Powerful marketing tools
  • Easy and simple to use
  • 30-day free trial
  • WordPress friendly plugin
  • A/B testing & reporting

Cons

  • Not suitable as a CRM
  • Not a CRM – offers CRM integration

Pricing

500 Contacts

$29

1k Contacts

$29

2.5k Contacts

$49

10k Contacts

$119

25k Contacts

$149

100k Contacts

$679

Full Feature Pricing

$3195
$3999

Refund Period

No
30 Days

Free Trial/Demo

 

 

Minimum Contract

12 months

Features

Lead Scoring

 

 

Lead Segmentation

 

 

Web Activity Tracking

 

 

SMS Marketing

 

 

Personalized Web Content

 

 

Predictive Analytics

 

 

Bi-Directional CRM Syncing

 

 

Event Management

 

 

Create Invoices

 

Create Quotes

 

A/B Split Testing

 

 

Form Builder

 

 

Landing Page Builder

 

 

Create Membership Websites

 

 

Bulk Social Media Posting

 

 

Sales Reporting

 

 

Sales Alerts

 

 

Mobile Application

 

 

Social CRM

 

 

Integration

WordPress Integration

 

 

Outlook Integration

 

 

Gmail Integration

 

 

SalesForce Integration

 

 

SAP Integration

 

 

Oracle Integration

 

 

NetSuite Integration

 

 

SugarCRM Integration

 

 

MicroSoft Dynamics Integration

 

 

Zapier Integration

 

 

Total # of Integrations

1000+
89

Company Info

HQ Location

US
US

Founded

2006
2013

Alternatives

Marketo vs ConvertKit Summary

Marketo

Automation is synonymous with business success these days and it’s hard to find a business that flourishes without a top tier automation software. This is particularly true for big businesses with a huge list of prospects.

Marketo proves to be the ultimate software for handling several mundane processes of big businesses, from marketing automation to email automation, this software does it all. Adopting Marketo for your business will not only increase your team’s productivity but also generate more sales and companies also rely on Marketo’s lead scoring features to convert their prospects.

It is a user-friendly feature that collects all of the prospect’s relevant data and delivers it to the user. After that, the user can use this data to adjust their business campaign.

You could say that this is a perfect software for digital marketers because it scours the internet to detect people with shared interests and it identifies them for you if they are potential prospects for your business.

Marketo does have its cons too, its analytics and data reports are far from thorough and to say that this software requires some work in this area would be an understatement. Additionally, the software’s smart list feature is not on par with other software standards.

ConvertKit

Email automation has become a necessity for most businesses and several tools are available for offering this service, but few are as good as ConvertKit.  This software allows its users to create lists and they can even sort these lists in tags and categories. In addition to this, you also get a wide variety of landing pages and sign up forms for your website. You even have the freedom to tweak them according to your branding needs, which is a rare feature that ConvertKit offers to its users. The software also lets you create quick and professional emails because of its first-rate templates.

Converting prospects and tracking data are some other features that make this software so popular. You can monitor your company’s weaknesses and strengths to make improvements and so if you are looking for an automation software with a sophisticated e-commerce platform, you should choose ConvertKit.

Key Differences

Marketo and ConvertKit have more similarities than differences. Their features are perfect for converting prospects and retaining current customers.

ConvertKit has superior integration features and it also offers e-commerce features that are not available in Marketo. The former software is for bigger businesses while the latter is suitable for both large and small businesses.

Marketo Tool Ratings

  • Price: 3/5
  • Features: 4/5
  • Customer Support: 4/5
  • Integration: 3.5/5
  • Overall: 3.5/5

ConvertKit Tool Ratings

  • Price: 3/5
  • Features: 4/5
  • Customer Support: 4/5
  • Integration: 4/5
  • Overall: 4/5

Conclusion

Choose Marketo if you run a premium business. It is an expensive software that has features only suitable for large-scale operations. Car dealerships, large-scale restaurants, clothing brands, etc. will find Marketo to be a viable option.

Choose ConvertKit if you rely on organizing and tracking data regularly to generate sales. It is suitable software for content creators like podcasters, bloggers, and/or social media influencers.