Marketo vs GetResponse
Who is this software for?
- Good selection of landing page templates
- Powerful marketing tools
- Easy and simple to use
- 30-day free trial
- A complete CRM system
- Powerful A/B testing & reporting
- Not suitable as a CRM
- Automation on higher priced plans only
Full Feature Pricing
Web Activity Tracking
Personalized Web Content
Bi-Directional CRM Syncing
A/B Split Testing
Landing Page Builder
Create Membership Websites
Bulk Social Media Posting
MicroSoft Dynamics Integration
Total # of Integrations
Marketo vs GetResponse Summary
Marketing automation is a huge determinant of a business’ success these days and very few businesses prosper without automation. Adopting it in the future will become a necessity (if it has not already) and in an endless sea of marketing automation software tools, Marketo rises above the rest, especially because of its suitability with bigger businesses.
Most of the big businesses these days use this software for generating their revenue as Marketo has demonstrated its capability to improve a business’ level of productivity with its first-rate automation features.
Marketing and sales teams often find themselves in a loop of never-ending mundane tasks that hold their businesses back from reaching the next level.
By adopting Marketo, you can use its automation features to your benefit for increasing sales and unburdening yourself from these mundane tasks. You will see a rapid performance improvement with Marketo because of its variety of modules.
As far as smaller businesses are concerned, this software is not for them, they have small contact lists, which is something Marketo is not suitable for. Additionally, this software’s features do not gel with smaller business operations, which is why choosing other software tools would be advised (there are many available).
Lead generation is another strong suit of this software, it creates thorough charts to let you make campaigns for attracting and converting your prospects. On the downside, Marketo could use some improvement in its reports and inconsistent analytics.
GetResponse is considered one of the pioneers of automation software tools. It is older than most automation software out there, after only being available in Europe for several years, GetResponse branched out to America and other parts of the world.
This brought spectacular results, which led 300,000 people to subscribe to this software. Marketing automation is the core purpose of GetResponse, and it is perfectly compatible with big and small companies. This software’s flexible scalability is a great option for businesses that seek to use the same software after they grow.
GetResponse is user-friendly and it lets people in on its features without making things complicated for them. With almost every top marketing automation feature at its disposal, GetResponse is a worthy competitor for any high-quality software out there.
It analyzes site conversions, performs split tests, and automates emails among several other things. 3rd party integrations are a breeze with this software, making work convenient. Moreover, you can also create lists by categorizing them for emails.
These software tools are pretty well-matched in all aspects. The only separating factor between them is that GetResponse works well for businesses of all sizes, which is never a bad thing.
Marketo Tool Ratings
- Price: 3/5
- Features: 4/5
- Customer Support: 4/5
- Integration: 3.5/5
- Overall: 3.5/5
GetResponse Tool Ratings
- Price: 3.5/5
- Features: 4/5
- Customer Support: 3/5
- Integration: 4/5
- Overall: 4.5/5
Choose Marketo if converting prospects by pinpointing them is what your business relies on to generate revenues. Retailers, large-scale clinics, and restaurants will benefit greatly from Marketo
Choose GetResponse if you generate and convert leads to grow your business on an ongoing basis. This is an ideal software for bloggers, podcasters, small scale salesmen, etc.