Marketo vs
A Review & Comparison
[Updated 2019]



Who is this software for?

Choose Marketo if your business earns its revenues by pinpointing prospects and converting them into customers. Large-scale business owners, restaurants, showrooms and retailers will benefit greatly from the Marketo suite.
Choose Prospect if lead conversion is the main driver of business revenue. Large businesses such as car dealership, hotels, and franchises will benefit from this software the most.


  • Good selection of landing page templates
  • Powerful marketing tools
  • Easy and simple to use
  • A/b testing of emails & drip campaigns
  • 30-day money back guarantee
  • Affordable full feature pricing


  • Not suitable as a CRM
  • No free trial offered


500 Contacts


1k Contacts


2.5k Contacts

10k Contacts


25k Contacts

100k Contacts

Full Feature Pricing


Refund Period

30 Days

Free Trial/Demo



Minimum Contract

12 months


Lead Scoring


Lead Segmentation


Web Activity Tracking


SMS Marketing



Personalized Web Content


Predictive Analytics



Bi-Directional CRM Syncing



Event Management



Create Invoices


Create Quotes


A/B Split Testing



Form Builder



Landing Page Builder



Create Membership Websites



Bulk Social Media Posting



Sales Reporting



Sales Alerts



Mobile Application



Social CRM




WordPress Integration



Outlook Integration



Gmail Integration



SalesForce Integration



SAP Integration



Oracle Integration



NetSuite Integration



SugarCRM Integration



MicroSoft Dynamics Integration



Zapier Integration



Total # of Integrations


Company Info

HQ Location





Marketo vs Summary


Today, you can choose from a variety of automation software tools, some support bigger business models, whilst others are only suitable for small businesses. Marketo is a perfect tool for big business models.

You will not find many automation software tools that automate repetitive tasks as easily and efficiently as Marketo does. Several businesses have testified to a rapid increase in sales after adopting this software for automation and marketing teams, in particular, love Marketo because of its integration with a variety of popular tools.

Users receive several modules to improve their productivity and performance with this software. Smaller businesses, however, may not gain from the same benefits as larger businesses, Marketo works best with businesses with a large contact list.

Marketo’s users can improve their conversion rates through the software’s lead qualifying processes, the process is thorough and allows you to see important statistics regarding prospects that’ll help you make a well-informed decision on whether you should convert them or not.

Marketo does have some limitations and shortcomings despite its brilliant features, it doesn’t provide accurate data reports and its analytics reports could use some improvement as well. is the perfect combination of a web application and a browser and its sales and automation development is a strong area for this software. Users can engage their prospect’s activities to see whether they need to make any adjustments or not and they can also collect the data of their leads to make sure that future follow-ups with them go smoothly.’s lead generating capabilities are considered the strongest among its competitors, you will receive accurate data that comes in handy for converting prospects. The software also filters out useless leads to make things easier for you. Retaining old customers and bringing new ones to the fold by allowing users to create campaigns is one of’s many specialties.

Several businesses rely on for measuring how well their content is performing in order to increase their prospect interaction. You can even use this software purely for your business’ email automation, it will send updates and newsletters to retain customer engagement.

Setting up this software is not too difficult and most users can install on their own across numerous devices with the help of the guide that comes along with it.

Key Differences

Although both software tools offer unique features, Marketo has a slight edge over Its features are superior and its integration is strong enough to give it an edge over

Marketo Tool Ratings

  • Price: 3/5
  • Features: 4/5
  • Customer Support: 4/5
  • Integration: 3.5/5
  • Overall: 3.5/5 Tool Ratings

  • Price: 3/5
  • Features: 4/5
  • Customer Support: 3/5
  • Integration: 3/5
  • Overall: 3.5/5


Choose Marketo if you run an advertising agency, restaurant or hospital with a large client list. The software will automate your workflow and increase productivity.

Choose Prospect if you require a software that not only generates leads but helps you convert them too. Bookstores, healthcare clinics, and online food delivery services are among the few businesses that should consider using this software.