Marketo vs Prospect.io
A Review & Comparison
[Updated 2019]

PRICING   //   FEATURES  //   INTEGRATION  //   ALTERNATIVE  //   REVIEW

Marketo

Prospect.io

Who is this software for?

Choose Marketo if your business earns its revenues by pinpointing prospects and converting them into customers. Large-scale business owners, restaurants, showrooms and retailers will benefit greatly from the Marketo suite.
Choose Prospect if lead conversion is the main driver of business revenue. Large businesses such as car dealership, hotels, and franchises will benefit from this software the most.

Pros

  • Good selection of landing page templates
  • Powerful marketing tools
  • Easy and simple to use
  • A/b testing of emails & drip campaigns
  • 30-day money back guarantee
  • Affordable full feature pricing

Cons

  • Not suitable as a CRM
  • No free trial offered

Pricing

500 Contacts

$59

1k Contacts

$99

2.5k Contacts

10k Contacts

$20000

25k Contacts

100k Contacts

Full Feature Pricing

$3195
$299

Refund Period

No
30 Days

Free Trial/Demo

 

 

Minimum Contract

12 months

Features

Lead Scoring

 

Lead Segmentation

 

Web Activity Tracking

 

SMS Marketing

 

 

Personalized Web Content

 

Predictive Analytics

 

 

Bi-Directional CRM Syncing

 

 

Event Management

 

 

Create Invoices

 

Create Quotes

 

A/B Split Testing

 

 

Form Builder

 

 

Landing Page Builder

 

 

Create Membership Websites

 

 

Bulk Social Media Posting

 

 

Sales Reporting

 

 

Sales Alerts

 

 

Mobile Application

 

 

Social CRM

 

 

Integration

WordPress Integration

 

 

Outlook Integration

 

 

Gmail Integration

 

 

SalesForce Integration

 

 

SAP Integration

 

 

Oracle Integration

 

 

NetSuite Integration

 

 

SugarCRM Integration

 

 

MicroSoft Dynamics Integration

 

 

Zapier Integration

 

 

Total # of Integrations

1000+

Company Info

HQ Location

US
Brussels

Founded

2006
2015

Alternatives

Marketo vs Prospect.io Summary

Marketo

Today, you can choose from a variety of automation software tools, some support bigger business models, whilst others are only suitable for small businesses. Marketo is a perfect tool for big business models.

You will not find many automation software tools that automate repetitive tasks as easily and efficiently as Marketo does. Several businesses have testified to a rapid increase in sales after adopting this software for automation and marketing teams, in particular, love Marketo because of its integration with a variety of popular tools.

Users receive several modules to improve their productivity and performance with this software. Smaller businesses, however, may not gain from the same benefits as larger businesses, Marketo works best with businesses with a large contact list.

Marketo’s users can improve their conversion rates through the software’s lead qualifying processes, the process is thorough and allows you to see important statistics regarding prospects that’ll help you make a well-informed decision on whether you should convert them or not.

Marketo does have some limitations and shortcomings despite its brilliant features, it doesn’t provide accurate data reports and its analytics reports could use some improvement as well.

Prospect.io

Prospect.io is the perfect combination of a web application and a browser and its sales and automation development is a strong area for this software. Users can engage their prospect’s activities to see whether they need to make any adjustments or not and they can also collect the data of their leads to make sure that future follow-ups with them go smoothly.

Prospect.io’s lead generating capabilities are considered the strongest among its competitors, you will receive accurate data that comes in handy for converting prospects. The software also filters out useless leads to make things easier for you. Retaining old customers and bringing new ones to the fold by allowing users to create campaigns is one of Prospect.io’s many specialties.

Several businesses rely on Prospect.io for measuring how well their content is performing in order to increase their prospect interaction. You can even use this software purely for your business’ email automation, it will send updates and newsletters to retain customer engagement.

Setting up this software is not too difficult and most users can install on their own across numerous devices with the help of the guide that comes along with it.

Key Differences

Although both software tools offer unique features, Marketo has a slight edge over Prospect.io. Its features are superior and its integration is strong enough to give it an edge over Prospect.io.

Marketo Tool Ratings

  • Price: 3/5
  • Features: 4/5
  • Customer Support: 4/5
  • Integration: 3.5/5
  • Overall: 3.5/5

Prospect.io Tool Ratings

  • Price: 3/5
  • Features: 4/5
  • Customer Support: 3/5
  • Integration: 3/5
  • Overall: 3.5/5

Conclusion

Choose Marketo if you run an advertising agency, restaurant or hospital with a large client list. The software will automate your workflow and increase productivity.

Choose Prospect if you require a software that not only generates leads but helps you convert them too. Bookstores, healthcare clinics, and online food delivery services are among the few businesses that should consider using this software.