Ontraport vs ConvertKit
A Review & Comparison
[Updated 2020]

PRICING   //   FEATURES  //   INTEGRATION  //   ALTERNATIVE  //   REVIEW

Ontraport

Who is this software for?

You should choose Ontraport if you need a powerful CRM and marketing automation tool but don’t have a big budget and you want to focus on high-quality leads.

Pros

  • 14-day free trial
  • Excellent CRM system
  • A/B testing & reporting

Cons

  • More expensive than other tools

Pricing

500 Contacts

1k Contacts

2.5k Contacts

10k Contacts

25k Contacts

100k Contacts

Full Feature Pricing

Refund Period

Free Trial/Demo

Minimum Contract

$79
$79
$147
$249
$497
$497
90 Days

 

Features

Lead Scoring

Lead Segmentation

Web Activity Tracking

SMS Marketing

Personalized Web Content

Predictive Analytics

Bi-Directional CRM Syncing

Event Management

Create Invoices

Create Quotes

A/B Split Testing

Form Builder

Landing Page Builder

Create Membership Websites

Bulk Social Media Posting

Sales Reporting

Sales Alerts

Mobile Application

Social CRM

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Integration

WordPress Integration

Outlook Integration

Gmail Integration

SalesForce Integration

SAP Integration

Oracle Integration

NetSuite Integration

SugarCRM Integration

MicroSoft Dynamics Integration

Zapier Integration

Total # of Integrations

 

 

 

 

 

 

 

 

 

 

85

Ontraport Company Info

Website URL

HQ Location

Founded

Support Link

Alternatives

ConvertKit

ConvertKit

Who is this software for?

Choose ConvertKit if the main goal of your business is content creation for e.g., blogs, podcasts or vlogs. It will help you track and organize your content and it’s webinar events optimization is second to none.

Pros

  • 30-day free trial
  • WordPress friendly plugin
  • A/B testing & reporting

Cons

  • Not a CRM – offers CRM integration

Pricing

500 Contacts

1k Contacts

2.5k Contacts

10k Contacts

25k Contacts

100k Contacts

Full Feature Pricing

Refund Period

Free Trial/Demo

Minimum Contract

$29
$29
$49
$119
$149
$679
$3999
30 Days

 

Features

Lead Scoring

Lead Segmentation

Web Activity Tracking

SMS Marketing

Personalized Web Content

Predictive Analytics

Bi-Directional CRM Syncing

Event Management

Create Invoices

Create Quotes

A/B Split Testing

Form Builder

Landing Page Builder

Create Membership Websites

Bulk Social Media Posting

Sales Reporting

Sales Alerts

Mobile Application

Social CRM

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Integration

WordPress Integration

Outlook Integration

Gmail Integration

SalesForce Integration

SAP Integration

Oracle Integration

NetSuite Integration

SugarCRM Integration

MicroSoft Dynamics Integration

Zapier Integration

Total # of Integrations

 

 

 

 

 

 

 

 

 

 

89

ConvertKit Company Info

Website URL

HQ Location

Founded

Support Link

Alternatives

ActiveCampaign

Best Alternative

ActiveCampaign

Who is this software for?

Choose ActiveCampaign if you run a small to medium sized business, for example an online store, that relies on email automation. This software is extremely powerful when creating email campaigns that generate ROI.

Pros

  • 14-day free trial
  • Good selection of landing page templates
  • Suitable as a CRM

Cons

  • No A/B testing

Pricing

500 Contacts

1k Contacts

2.5k Contacts

10k Contacts

25k Contacts

100k Contacts

Full Feature Pricing

Refund Period

Free Trial/Demo

Minimum Contract

$9
$17
$39
$111
$179
$299

 

Features

Lead Scoring

Lead Segmentation

Web Activity Tracking

SMS Marketing

Personalized Web Content

Predictive Analytics

Bi-Directional CRM Syncing

Event Management

Create Invoices

Create Quotes

A/B Split Testing

Form Builder

Landing Page Builder

Create Membership Websites

Bulk Social Media Posting

Sales Reporting

Sales Alerts

Mobile Application

Social CRM

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Integration

WordPress Integration

Outlook Integration

Gmail Integration

SalesForce Integration

SAP Integration

Oracle Integration

NetSuite Integration

SugarCRM Integration

MicroSoft Dynamics Integration

Zapier Integration

Total # of Integrations

 

 

 

 

 

 

 

 

 

 

1000+

ActiveCampaign Company Info

Website URL

HQ Location

Founded

Support Link

Ontraport vs ConvertKit Summary

Ontraport

Ontraport has been a mainstay in the automation software landscape, not many software tools have been able to survive and thrive for a long time in this industry, yet Ontraport has managed this.

You might not become a fan of this software instantly because of its limited features, however, once you begin to use it, you will realize that quality is its main focus. You will also notice that Ontraport lacks flashy features that most automation software tools have, but that’s okay because it is sufficient enough to handle email and marketing automation.

Ontraport’s built-in CRM is perfect for supporting contact lists. It revolves around a visual map to maintain useful data that it gains by tracking prospect interactions.

Email marketing automation is the main reason behind this software’s fame and several businesses have claimed to generate tons of profit because of this software.

Ontraport lets users create signup forms and landing pages and also allows you to develop communication with the help of emails, SMS, and postcards.

Ontraport tracks the activity of prospects and makes the adjustments necessary to convert as many prospects as possible. Users can also make these adjustments to their liking.

Ontraport’s biggest negative is that its interface is quite difficult to understand, especially to those who aren’t well acquainted with marketing automation software tools. However, there’s no doubt you’ll love its features once you get an idea on how to operate this platform properly.

ConvertKit

Email automation is this software’s strong suit as it saves a lot of time for users. Its features are perfect for users who seek to divide their lists into categories. ConvertKit has a feature known as conversion rate optimization which gives users the option to make customizations to their forms, they can even choose their own layouts and designs.

As the software’s name implies, you can also convert your prospects with it. ConvertKit does this by collecting their information and giving it to users, which they can utilize to develop successful strategies and you can also track prospect activity on your website with ConvertKit.

This software gives you e-commerce features to add value to your business, although these features do not compare to the best e-commerce platforms, they are good enough to hold their ground, especially when you consider that they eliminate the need to buy separate software. However, you might need some experience in coding to run the e-commerce feature.

ConvertKit has first-rate integration features. It has a useful yet very limited split testing feature but you won’t get too much data with these tests and this particular problem holds this software back from reaching greater heights.

Key Differences

Ontraport is limited but has some efficient features. Its lack of user-friendly features makes it less likable than ConvertKit for new marketers.

Ontraport Tool Ratings

  • Price: 3/5
  • Features: 4/5
  • Integration: 4/5
  • Customer Support: 3.5/5
  • Overall: 4/5

ConvertKit Tool Ratings

  • Price: 3/5
  • Features: 4/5
  • Customer Support: 4/5
  • Integration: 4/5
  • Overall: 4/5

Conclusion

Choose Ontraport if you convert leads for gaining profit. Entrepreneurs, small scale healthcare clinics, and store owners will find this software to be a viable option.

Choose ConvertKit if you convert leads with landing pages and forms. Smaller businesses, like makeup artists, bloggers, and solo healthcare practitioners, will find ConvertKit sufficient for their business needs.

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