Ontraport vs ConvertKit
A Review & Comparison
[Updated 2019]




Who is this software for?

You should choose Ontraport if you need a powerful CRM and marketing automation tool but don’t have a big budget and you want to focus on high-quality leads.
Choose ConvertKit if the main goal of your business is content creation for e.g., blogs, podcasts or vlogs. It will help you track and organize your content and it’s webinar events optimization is second to none.


  • 14-day free trial
  • Excellent CRM system
  • A/B testing & reporting
  • 30-day free trial
  • WordPress friendly plugin
  • A/B testing & reporting


  • More expensive than other tools
  • Not a CRM – offers CRM integration


500 Contacts


1k Contacts


2.5k Contacts


10k Contacts


25k Contacts


100k Contacts


Full Feature Pricing


Refund Period

90 Days
30 Days

Free Trial/Demo



Minimum Contract


Lead Scoring



Lead Segmentation



Web Activity Tracking



SMS Marketing



Personalized Web Content



Predictive Analytics


Bi-Directional CRM Syncing



Event Management


Create Invoices



Create Quotes



A/B Split Testing



Form Builder



Landing Page Builder



Create Membership Websites



Bulk Social Media Posting



Sales Reporting



Sales Alerts



Mobile Application



Social CRM




WordPress Integration



Outlook Integration



Gmail Integration



SalesForce Integration



SAP Integration



Oracle Integration



NetSuite Integration



SugarCRM Integration



MicroSoft Dynamics Integration



Zapier Integration



Total # of Integrations


Company Info

HQ Location





Ontraport vs ConvertKit Summary


Ontraport has been a mainstay in the automation software landscape, not many software tools have been able to survive and thrive for a long time in this industry, yet Ontraport has managed this.

You might not become a fan of this software instantly because of its limited features, however, once you begin to use it, you will realize that quality is its main focus. You will also notice that Ontraport lacks flashy features that most automation software tools have, but that’s okay because it is sufficient enough to handle email and marketing automation.

Ontraport’s built-in CRM is perfect for supporting contact lists. It revolves around a visual map to maintain useful data that it gains by tracking prospect interactions.

Email marketing automation is the main reason behind this software’s fame and several businesses have claimed to generate tons of profit because of this software.

Ontraport lets users create signup forms and landing pages and also allows you to develop communication with the help of emails, SMS, and postcards.

Ontraport tracks the activity of prospects and makes the adjustments necessary to convert as many prospects as possible. Users can also make these adjustments to their liking.

Ontraport’s biggest negative is that its interface is quite difficult to understand, especially to those who aren’t well acquainted with marketing automation software tools. However, there’s no doubt you’ll love its features once you get an idea on how to operate this platform properly.


Email automation is this software’s strong suit as it saves a lot of time for users. Its features are perfect for users who seek to divide their lists into categories. ConvertKit has a feature known as conversion rate optimization which gives users the option to make customizations to their forms, they can even choose their own layouts and designs.

As the software’s name implies, you can also convert your prospects with it. ConvertKit does this by collecting their information and giving it to users, which they can utilize to develop successful strategies and you can also track prospect activity on your website with ConvertKit.

This software gives you e-commerce features to add value to your business, although these features do not compare to the best e-commerce platforms, they are good enough to hold their ground, especially when you consider that they eliminate the need to buy separate software. However, you might need some experience in coding to run the e-commerce feature.

ConvertKit has first-rate integration features. It has a useful yet very limited split testing feature but you won’t get too much data with these tests and this particular problem holds this software back from reaching greater heights.

Key Differences

Ontraport is limited but has some efficient features. Its lack of user-friendly features makes it less likable than ConvertKit for new marketers.

Ontraport Tool Ratings

  • Price: 3/5
  • Features: 4/5
  • Integration: 4/5
  • Customer Support: 3.5/5
  • Overall: 4/5

ConvertKit Tool Ratings

  • Price: 3/5
  • Features: 4/5
  • Customer Support: 4/5
  • Integration: 4/5
  • Overall: 4/5


Choose Ontraport if you convert leads for gaining profit. Entrepreneurs, small scale healthcare clinics, and store owners will find this software to be a viable option.

Choose ConvertKit if you convert leads with landing pages and forms. Smaller businesses, like makeup artists, bloggers, and solo healthcare practitioners, will find ConvertKit sufficient for their business needs.

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