Ontraport vs Mailchimp
A Review & Comparison
[Updated 2019]




Who is this software for?

You should choose Ontraport if you need a powerful CRM and marketing automation tool but don’t have a big budget and you want to focus on high-quality leads.
Choose MailChimp if you don’t have much experience with marketing automation. It has user-friendly features and affordable rates. New businesses, bloggers, and graphic designers will find MailChimp more than adequate for their needs.


  • 14-day free trial
  • Excellent CRM system
  • A/B testing & reporting
  • Generous free trial available
  • Plenty of templates to choose from
  • A robust CRM & marketing tool


  • More expensive than other tools
  • A/B testing not as powerful as some other tools


500 Contacts


1k Contacts


2.5k Contacts


10k Contacts


25k Contacts


100k Contacts


Full Feature Pricing


Refund Period

90 Days
30 Days

Free Trial/Demo



Minimum Contract


Lead Scoring



Lead Segmentation



Web Activity Tracking



SMS Marketing



Personalized Web Content



Predictive Analytics


Bi-Directional CRM Syncing



Event Management


Create Invoices



Create Quotes



A/B Split Testing



Form Builder



Landing Page Builder



Create Membership Websites



Bulk Social Media Posting



Sales Reporting



Sales Alerts



Mobile Application



Social CRM




WordPress Integration



Outlook Integration



Gmail Integration



SalesForce Integration



SAP Integration



Oracle Integration



NetSuite Integration



SugarCRM Integration



MicroSoft Dynamics Integration



Zapier Integration



Total # of Integrations


Company Info

HQ Location





Ontraport vs Mailchimp Summary


Ontraport has been ever-present in the marketing automation industry and is one of the few automation software tools that has evolved and adapted to the continuous changes in technology.

This software is as relevant today as it was back in the day, however Ontraport may disappoint some people initially and this is mainly because of how limited its features are.

However, upon using the software, you will learn that its main focus is on quality rather than quantity. Whilst you may not find the groundbreaking features of other software tools in this one, you’ll find its email and marketing automation to be on par with most modern-day tools.

Gathering helpful prospect data with this software is simple and effective. Collecting this data helps users to send them emails, newsletters, and follow-ups to stay relevant and encourage them to take action.

By providing signup forms and landing pages, Ontraport makes things remarkably convenient for its users and moreover, they can also send emails, SMS, and postcards to improve customer relationships.

Getting as many conversions as possible is one of this software’s key features, which is why it lets you make adjustments after it tracks the activity of your prospects.

The software’s interface doesn’t match today’s standards and new users might find it difficult to handle. Its lack of user-friendliness may act as a turn-off, but if you give it some time, you will find its features to be extremely helpful.


Keeping track of advertisement and email campaigns are the main goals for some businesses and running this kind of business requires software with first-rate automation. MailChimp provides exactly that. It can boost your lead conversions because of its impeccable conversion features and the software does this by gauging the requests and requirements of its leads and offering users thorough details that come in handy for converting them.

Additionally, MailChimp lets you tweak your strategies, which helps users to generate profit through safe trial and error methods.

You also get adjustable templates with this software, which help you create emails to attract clients. Third-party integration of this software is the best you can find, it improves business productivity and increases delivery rates.

MailChimp also lets users send time zone specific emails which is a great option for eliminating confusion with clients who live overseas.

Key Difference

These two software tools have limited similarities and ultimately Ontraport and MailChimp are hugely different from each other.

Ontraport is reliable for email and marketing automation, while Mailchimp’s best feature is keeping track of the data involved in automation campaigns. Both these features come in handy for earning larger profits in the end.

Ontraport Tool Ratings

  • Price: 3/5
  • Features: 4/5
  • Integration: 4/5
  • Customer Support: 3.5/5
  • Overall: 4/5

MailChimp Tool Ratings

  • Price: 4/5
  • Features: 3/5
  • Customer Support: 3.5/5
  • Integration: 4/5
  • Overall: 5/5


Choose Ontraport if your business’ main focus is to convert leads. It is a good choice for the needs of Shopkeepers, small-scale healthcare clinics, entrepreneurs, and drive-thru restaurants.

Choose MailChimp if you are a relatively inexperienced entrepreneur. Its affordable rates and user-friendly features come in handy for beginners. MailChimp is perfect for graphic designers, bloggers, and podcasters etc.

Related Articles