Ontraport vs Prospect.io
A Review & Comparison
[Updated 2019]




Who is this software for?

You should choose Ontraport if you need a powerful CRM and marketing automation tool but don’t have a big budget and you want to focus on high-quality leads.
Choose Prospect if lead conversion is the main driver of business revenue. Large businesses such as car dealership, hotels, and franchises will benefit from this software the most.


  • 14-day free trial
  • Excellent CRM system
  • A/B testing & reporting
  • A/b testing of emails & drip campaigns
  • 30-day money back guarantee
  • Affordable full feature pricing


  • More expensive than other tools
  • No free trial offered


500 Contacts


1k Contacts


2.5k Contacts


10k Contacts


25k Contacts


100k Contacts

Full Feature Pricing


Refund Period

90 Days
30 Days

Free Trial/Demo



Minimum Contract


Lead Scoring


Lead Segmentation


Web Activity Tracking


SMS Marketing



Personalized Web Content


Predictive Analytics


Bi-Directional CRM Syncing



Event Management


Create Invoices



Create Quotes



A/B Split Testing



Form Builder



Landing Page Builder



Create Membership Websites



Bulk Social Media Posting



Sales Reporting



Sales Alerts



Mobile Application



Social CRM




WordPress Integration



Outlook Integration



Gmail Integration



SalesForce Integration



SAP Integration



Oracle Integration



NetSuite Integration



SugarCRM Integration



MicroSoft Dynamics Integration



Zapier Integration



Total # of Integrations


Company Info

HQ Location





Ontraport vs Prospect.io Summary


Ontraport is a rare software, which despite its limited features, caters well to the demands of a user’s business. It maintains data to determine suitable leads that the business could profit from the most and providing quality marketing and email automation is Ontraport’s most impressive quality.

You can also create campaigns to monitor revenue generation and messages with prospects. Ontraport doesn’t have the best user interface, it’s not user-friendly and understanding its intricacies can take up a lot of time.

In particular, first-timers may not find this software to be of use in the beginning stages. Additionally, there is an absence of some crucial new age features that have become a must-have these days and this may deter businesses from opting for Ontraport.

Maintaining your prospect lists in categories is possible with this software. Its CRM is more than handy and allows you to keep in touch with prospects, while also gathering their data, which the users can use to convert them.

Despite the absence of some tools, businesses can still use Ontraport purely for its automation features. However, it’s split testing is not the best as it does not provide thorough data for testing campaign performance.


Not many apps combine a browser and web application as well as prospect.io. This software is famous because of its automation and sales development features and the software allows users the ability to analyze the activities of their prospects and to make adjustments if necessary.

Moreover, the software also collects lead data for following up with prospects to potentially convert them. If you compare lead generation features of this software with its competitors, you’ll find that prospect.io is miles ahead of the rest, it provides accurate data for lead conversion and maintains it in its database for future use.

You can also filter out unnecessary leads from this software to erase unnecessary obstacles, making it easy to bring in new customers and retain older ones. Prospect.io also lets users form campaigns, a useful option to automate the sales process and provide ease to marketing and sales teams.

You can also use this software to review content performance, a feature which comes in handy to increase prospect engagement and eventually entice them to become a regular customer. Some businesses use prospect.io purely for email automation, it sends constant updates to ensure customer retention.

You will not have much difficulty in setting up Prospect.io and it can be set it up on several devices. The interface is user-friendly in each device and lets you use the software features with ease.

Key Differences

Compared to prospect.io, Ontraport is a far better automation software, its integration is far superior and gives users the freedom to connect with other software.

Ontraport Tool Ratings

  • Price: 3/5
  • Features: 4/5
  • Customer Support: 3.5/5
  • Integration: 4/5
  • Overall: 4/5

Prospect.io Tool Ratings

  • Price: 3/5
  • Features: 4/5
  • Customer Support: 3/5
  • Integration: 3/5
  • Overall: 3.5/5


Choose Ontraport if your business focuses on lead conversion while operating on a small budget. It is a good option for retailers, service subscription sellers, personal brand owners, and online influencers.

Choose Prospect.io if lead generation is the main source of income for your business. This software is perfect for healthcare clinics, bookstores, online food delivery services, and schools.

Related Articles