Use These 7 Competitive Intelligence Tools To Spy On Your Competition and Gain an Advantage

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When conducting research for new projects, I use a variety of tools to help me…ahem….spy on the competition, gain a competitive advantage or just be plain nosy!

I thought I would share those tools with you guys and hope you will discover something new.

1. Solinet.org

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This tool allows you to enter an ID from any site, and it will return all other sites using that same ID in its source code. (As long as it’s in their database)

The tool offers the ability to search by the following;

  • Analytics ID
  • AdSense ID
  • Domain Name
  • Affiliate Program ID’s

It really is a fun tool if you want to do some digging on a competitor!

It doesn’t always return information, however, it does offer ‘Random ID’s’ that you can simply click and view all of the websites that particular ID is being used on. If you have 5 minutes give a random ID a click and you may even find a niche to target.

If you’re not sure how to get the Analytics or AdSense ID it really couldn’t be simpler.

Finding the Google Analytics ID

  1. Right Click the Webpage
  2. Select View Page Source
  3. Ctrl + F to open the find function
  4. Search for “UA-“
  5. You will see a string such as ‘UA-XXXXXXXX-X’
  6. Copy this and paste it into the search box on Solinet to reveal any info they have on that ID

Finding the Google AdSense ID

Same deal as above.

  1. Right Click the Webpage
  2. Select View Page Source
  3. Ctrl + F to open the find function
  4. Search for “pub-“
  5. You will see a string such as ‘pub-XXXXXXXXXXXXXXXX’
  6. Copy this and paste it into the search box on Solinet to reveal any info they have on that ID

Is Clicky a Good Alternative to Google Analytics? A Full Review

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Clicky Web AnalyticsOne tool I have been using since first stumbling upon them 5+ years ago is Clicky – Web Analytics (formally GetClicky).

In this Clicky Review and Guide I will show you;

  • Why Clicky is a great alternative to Google Analytics
  • Setting up Campaigns and Goals
  • A real-life example of how I make more money using Clicky
  • A COMPLETE GUIDE to all of the cool features

N.B – All screenshots were taken from the Clicky Analytics dashboard and are used to provide a visual guide to you the reader. Some of the links below are affiliate links and I will receive a commission should you purchase after clicking on my link. Thanks!

Why Bother With Analytics?

If you can't measure it, you can't improve it.

If you have websites that are not actively tracked and analyzed, you could be leaving money on the table.

My Real Life Example

Around 12 months back a niche site I had built began to gain some traction in the organic listings, I wasn't actively building loads of backlinks, just a few every now and then. When I started to see a few AdSense clicks here and there I stepped up the SEO and saw an immediate increase in earnings.

This ticked along nicely for a few months and I left it alone. I can't remember what it was, perhaps something on TV, that prompted me to check on the site and how it was performing.

I hopped on over to Clicky and entered the dashboard. Whilst prodding around I took a look at the heat map for this particular site and noticed a substantial amount of traffic (22%) was clicking on a link that was way below the fold. Now, this link was something I though kind of irrelevant in this niche which is why it was so far down the page.

Just goes to show how wrong you can be!

What I did was act on this and I moved the link to the top of the sidebar navigation. A week later I checked the stats again and even more people were clicking this link. I had basically stumbled upon a sub-niche of my main niche that my visitors were clearly interested in.

The sub-niche lent itself well to training materials such as books and DVD's so I added an Amazon widget and tracked the stats closely for the next few weeks. Needless to say, that widget is still there to this day and pulls in an additional $50 per month that would have otherwise been left on the table.

From that point on I made it a priority to analyze my analytics for any site I own on a frequent basis.