5 Alternatives To The GKWT (Google Keyword Tool) The Can Provide Key Insights Into Your Industry

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In August 2013 we saw the Google Keyword Tool as we know it, cease to exist. It's has been replaced by the Keyword Planner. You can read the official announcement here

The new Keyword Planner requires a user to have an active Google AdWords account in order to use the tool, plus there have been many other changes too.

I wanted to talk to you a little bit about those changes, and show you 5 cool and FREE keyword tools that I have been using as an alternative to the Google Keyword Planner.

The Changes

Along with a complete overhaul of the look and feel, the keyword planner has lost a lot of the functionality we all used in the keyword tool.

>> Gone is the ability to switch between Broad, Exact and Phrase match, in fact, this ‘was' available at first, however, the volume of keyword searches didn't change when you moved between Broad, Exact and Phrase match. This was one of the first alarm bells to start ringing!

>> The keywords returned are also unhelpful. Long tail phrases seem to have taken a back seat in favor of shorter 1 and 2-word keywords. The fact that you can no longer choose ‘closely related keywords' clearly shows Google's intent here. They want to steer people away from a keyword focused mindset, in favor of content generated solely for the user, regardless of whether it will drive traffic to your website.

>> You are also no longer able to choose device targeting, such as mobile phone or tablet devices. It now defaults to ‘all devices' which brings the tool in line with changes made to Google AdWords, which again shows how serious they are to get us paying for traffic.

>> The search volume data no longer matches what we had in the Keyword Tool. Google's statement below explains why;

>> In general, you'll notice that the average search volume data is higher in Keyword Planner as compared to the exact match search volume data you got with Keyword Tool. That's because we'll show you the average number of searches for a keyword idea on all devices (desktop and laptop computers, tablets, and mobile phones). With Keyword Tool, we showed you average search volume for desktop and laptop computers by default.

There are a few other subtle changes which you can read about in Google's full statement here.

For a tutorial on how to use the Keyword Planner, have a look at the tutorial created by Larry Kim over at Search Engine Land.

5 Google Keyword Tool Alternatives

Use These 7 Competitive Intelligence Tools To Spy On Your Competition and Gain an Advantage

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When conducting research for new projects, I use a variety of tools to help me…ahem….spy on the competition, gain a competitive advantage or just be plain nosy!

I thought I would share those tools with you guys and hope you will discover something new.

1. Solinet.org

solinet.png

This tool allows you to enter an ID from any site, and it will return all other sites using that same ID in its source code. (As long as it’s in their database)

The tool offers the ability to search by the following;

  • Analytics ID
  • AdSense ID
  • Domain Name
  • Affiliate Program ID’s

It really is a fun tool if you want to do some digging on a competitor!

It doesn’t always return information, however, it does offer ‘Random ID’s’ that you can simply click and view all of the websites that particular ID is being used on. If you have 5 minutes give a random ID a click and you may even find a niche to target.

If you’re not sure how to get the Analytics or AdSense ID it really couldn’t be simpler.

Finding the Google Analytics ID

  1. Right Click the Webpage
  2. Select View Page Source
  3. Ctrl + F to open the find function
  4. Search for “UA-“
  5. You will see a string such as ‘UA-XXXXXXXX-X’
  6. Copy this and paste it into the search box on Solinet to reveal any info they have on that ID

Finding the Google AdSense ID

Same deal as above.

  1. Right Click the Webpage
  2. Select View Page Source
  3. Ctrl + F to open the find function
  4. Search for “pub-“
  5. You will see a string such as ‘pub-XXXXXXXXXXXXXXXX’
  6. Copy this and paste it into the search box on Solinet to reveal any info they have on that ID