One tool I have been using since first stumbling upon them 5+ years ago is Clicky – Web Analytics (formally GetClicky).
In this Clicky Review and Guide I will show you;
- Why Clicky is a great alternative to Google Analytics
- Setting up Campaigns and Goals
- A real-life example of how I make more money using Clicky
- A COMPLETE GUIDE to all of the cool features
N.B – All screenshots were taken from the Clicky Analytics dashboard and are used to provide a visual guide to you the reader. Some of the links below are affiliate links and I will receive a commission should you purchase after clicking on my link. Thanks!
Why Bother With Analytics?
If you can't measure it, you can't improve it.
If you have websites that are not actively tracked and analyzed, you could be leaving money on the table.
My Real Life Example
Around 12 months back a niche site I had built began to gain some traction in the organic listings, I wasn't actively building loads of backlinks, just a few every now and then. When I started to see a few AdSense clicks here and there I stepped up the SEO and saw an immediate increase in earnings.
This ticked along nicely for a few months and I left it alone. I can't remember what it was, perhaps something on TV, that prompted me to check on the site and how it was performing.
I hopped on over to Clicky and entered the dashboard. Whilst prodding around I took a look at the heat map for this particular site and noticed a substantial amount of traffic (22%) was clicking on a link that was way below the fold. Now, this link was something I though kind of irrelevant in this niche which is why it was so far down the page.
Just goes to show how wrong you can be!
What I did was act on this and I moved the link to the top of the sidebar navigation. A week later I checked the stats again and even more people were clicking this link. I had basically stumbled upon a sub-niche of my main niche that my visitors were clearly interested in.
The sub-niche lent itself well to training materials such as books and DVD's so I added an Amazon widget and tracked the stats closely for the next few weeks. Needless to say, that widget is still there to this day and pulls in an additional $50 per month that would have otherwise been left on the table.
From that point on I made it a priority to analyze my analytics for any site I own on a frequent basis.